The document summarizes an AWS seminar series held in 2015. It includes: - An agenda with speakers from AWS discussing topics like cloud computing trends, data analytics, database migrations, and security. - Sections on why companies are adopting cloud computing quickly due to cost savings and agility. It also discusses the freedoms cloud provides for building, data utilization, data transfers, database choices, and balanced security. - Advice that cloud adoption is a journey unique to each company, and the AWS Cloud Adoption Framework can help guide organizations through domains, best practices, and perspectives to consider.

1. AWS SEMINAR SERIES 2015

2. AWS SEMINAR SERIES 2015
ADAM BEAVIS
REGIONAL SALES MANAGER
AMAZON WEB SERVICES

3. TODAY’S SPEAKERS
• RODNEY HAYWOOD
– AWS HEAD OF ANZ SOLUTION ARCHITECTS
• PAUL O’ROURKE
– AWS PROFESSIONAL SERVICES
• GIL PEETERS
– ONLINE ARCHITECT WRANGLER FROM

4. AWS SEMINAR SERIES 2015
RODNEY HAYWOOD
HEAD OF ARCHITECTURE
AMAZON WEB SERVICES

5. C L O U D C O M P U T I N G H A S B E C O M E
T H E N E W N O R M A L
DEPLOYING NEW
APPLICATIONS TO
THE CLOUD
BY DEFAULT
MIGRATING EXISTING
APPLICATIONS AS
QUICKLY AS
POSSIBLE

6. Startups on AWS

7. Enterprises on AWS

8. Public Sector on AWS

9. Technology Partners (ISVs)Systems Integrators
AWS Partner Ecosystem

10. 3 5 C AT E G O R I E S
2 3 0 0 L I S T I N G S
8 0 0 I S V S
1 4 3 M E C 2 I N S TA N C E H O U R S

11. W H Y A R E C O M P A N I E S
F L O C K I N G T O T H E C L O U D
S O Q U I C K L Y ?

12. W H Y A R E C O M P A N I E S F L O C K I N G
T O T H E C L O U D S O Q U I C K L Y ?
M O V E F R O M C A P I TA L
E X P E N S E T O
VA R I A B L E E X P E N S E
$
L O W E R VA R I A B L E
E X P E N S E T H A N T H E Y
C O U L D A C H I E V E O N
T H E I R O W N
S T O P G U E S S I N G C A PA C I T Y
I N C R E A S E D A G I L I T Y
R E M O V E
U N D I F F E R E N T I AT E D
H E AV Y L I F T I N G
G O G L O B A L I N
M I N U T E S

13. W H Y A R E P E O P L E
S O P A S S I O N A T E
A B O U T T H E C L O U D ?

14. W H A T ’ S
N O T F U N
F O R
B U I L D E R S ?
I D E A C O M P L E T E D
P R O J E C T
N o t
po s s i b l e
M a y b e
n e x t
y e a r
W e d o n ’ t
s u p p o r t
t h a t
T h a t ’ s a
c h a n g e
o r d e r

15. F R E E D O M
A N D
C O N T R O L O V E R Y O U R O W N
D E S T I N Y

16. F I V E B A S I C F R E E D O M S

17. 1
F R E E D O M T O
B U I L D ,
U N F E T T E R E D

18. K E Y
C O M P O N E N T S
O F A G I L I T Y
QUICK TO PROVISION
+
VAST INFRASTRUCTURE
TECHNOLOGY
PLATFORM
= A G I L I T Y

19. B R O A D E S T A N D D E E P E S T F U N C T I O N A L I T Y

20. N O T J U S T T H E E X P A N S I V E S E R V I C E S …
M U C H D E E P E R F E A T U R E S
COMPUTE DATABASES ENCRYPTION ACCESS CONTROL
General Purpose (M4) RDS For MySQL Server-side Object
Encryption
Identity Policies
Compute Optimized (C4) RDS For SQL Server Customer Controlled Keys Location Policies
Memory Optimized (R3) RDS For Oracle Dedicated HSMs Time-based Policies
GPU Optimized (G2) RDS For PostgreSQL Integrated Key
Management
Individual API Calls
Storage Optimized (D2) RDS For Amazon Aurora Key Usage Auditing Key Rotation
Low Cost, Burst-able
Performance (T2)
Multi-AZ Synchronous
Replication
Temporary Credentials
Dedicated Instances Read Replica Support Policy Simulator

21. • Fully automated environments that
scale with our traffic patterns and
heal themselves when an issue is
found
• Reduce after hour support calls by
83%
• Improve server side response time
for desktop – 54% faster
• Improve server side response time
for mobile web services – 55%
faster
• Most importantly … a happier
DevOps team!

22. “ I T o r g a n i z a t i o n s
c a n n o t t r e a t c l o u d
I a a S p r o v i d e r s
l i k e c o m m o d i t i e s ”
L Y D I A L E O N G

23. 2
F R E E D O M T O
G E T T H E
R E A L V A L U E
F R O M Y O U R
D A T A

24. Application runs flight paths against
large volumes of meteorological and
historical data, The demand of
compute power is absolutely
massive.
Running the route optimisation
exercise for a single aircraft for five
years would typically have taken
Qantas four weeks on its own
hardware.
A task completed in an hour that
once took four weeks proved that the
cloud offered features of
“significant and material
commercial benefit” to Qantas over
the full lifecycle of an application.

25. DATA STORE
OF RECORD
HIGH
PERFORMANCE
DATABASES
C O R E C O M P O N E N T S F O R
B I G D A T A W O R K L O A D S
ANALYTICS
CLUSTERS
PREDICTIVE
ANALYTICS
ELASTICSEARCH DATA
WAREHOUSE
STREAMING
DATA

26. B R I N G I N G B U S I N E S S I N T E L L I G E N C E T O A L L ,
W I T H A M A Z O N Q U I C K S I G H T
FIRST
ANALYSIS IN
LESS THAN
60 SECONDS
BLAZING FAST
QUERIES
WITH A NEW
IN-MEMORY
QUERY
ENGINE
( S P I C E )
DYNAMIC,
BEAUTIFUL
DATA
VISUALISATIONS
SHARE LIVE AND
SNAPSHOT
ANALYSES
WITH
EVERYONE
1/10TH THE
COST
OF OLD-GUARD
BI
TOOLS
INTEGRATE
WITH
DATA
SOURCES
ON AWS

27. 3
F R E E D O M T O
G E T Y O U R
D A T A I N T O ( O R
O U T O F ) T H E
C L O U D E A S I L Y

28. H O W D O
W E M O V E
D A T A T O
T H E
C L O U D
T O D A Y ?
D I R E C T
C O N N E C T
R E A L T I M E
S T R E A M I N G
D ATA
D I R E C T
U P L O A D

29. N E V E R
U N D E R E S T I M A T E
T H E B A N D W I D T H
O F A F E D E X
T R U C K

30. S I M P L I F I E D , S E C U R E D A T A
T R A N S F E R A T L A R G E S C A L E
SIMPLIFIED
LOGISTICS
50TB,
SHIPPED IN
PARALLEL
SECURE
ENCLOSURE
STRONG
ENCRYPTION,
END TO END

31. 4
F R E E D O M F R O M
B A D
( D A T A B A S E )
R E L A T I O N S H I P S

32. O L D - W O R L D
D A T A B A S E S
LOCK INPROPRIETARY PUNITIVE
LICENSING WITH
LIMITED
FLEXIBILITY
VERY
EXPENSIVE

33. A B R O A D C H O I C E O F O P E N D A T A B A S E S
O P T I O N S R U N N I N G O N R D S
A M A Z O N
A U R O R A
M A R I A D B
A V A I L A B L E T O D A Y

34. I N T R O D U C I N G
T H E
A W S
D A T A B A S E
M I G R A T I O N
S E R V I C E
R E P L I C A T E D A T A
C O N T I N U O U S L Y
M I G R A T E D A T A B A S E S
O F A N Y S I Z E
R E A L - T I M E
M O N I T O R I N G

35. A W S S C H E M A C O N V E R S I O N T O O L
M I G R A T E B E T W E E N D A T A B A S E E N G I N E S
R E L I A B L Y A N D E A S I L Y
A V A I L A B L E T O D A Y

36. M I G R A T I N G B E T W E E N D A T A B A S E T Y P E S
W I T H T H E S C H E M A C O N V E R S I O N T O O L &
D A T A B A S E M I G R A T I O N S E R V I C E
E N G I N E A E N G I N E B
S C H E M A C O N V E R S I O N T O O L
D A T A B A S E
M I G R A T I O N
S E R V I C E
S C H E M A & D A T A
T R A N S F O R M A T I O N
D A T A M I G R A T I O N
T A B L E S
P A R T I T I O N S
S E Q U E N C E S
C O N V E R T
D A T A B A S E
F U N C T I O N S
V I E W S
S T O R E D
P R O C E D U R E S
T R I G G E R S
F U N C T I O N S

37. 5
F R E E D O M T O
S E C U R E Y O U R
C A K E A N D E A T
I T T O O

38. B R O A D
A C C R E D I T A T I O N S
&
C E R T I F I C A T I O N S
G l a c i e r
V a u l t L o c k
& S E C R u l e
1 7 a - 4 ( f )
2 7 0 1 8

39. A B R O A D S E T O F S E R V I C E S T O S E C U R E
A P P L I C A T I O N S I N T H E C L O U D
N E T W O R K I N G E N C RY P T I O N
I D E N T I T Y C O M P L I A N C E
V I R T U A L P R I V A T E
C L O U D
W E B A P P L I C A T I O N
F I R E W A L L
K E Y
M A N A G E M E N T
S E R V I C E
C L O U D H S M S E R V E R - S I D E
E N C R Y P T I O N
I A M
A C T I V E
D I R E C T O R Y
I N T E G R A T I O N
S A M L
F E D E R A T I O N C O N F I GC L O U D T R A I LS E R V I C E
C A T A L O G

40. C O N F I G U R A T I O N
A N D
R E S O U R C E
A U D I T I N G
W I T H A W S
C O N F I G
CONFIGURATION
CHANGE
NOTIFICATIONS
AWS RESOURCE
INVENTORY
CONFIGURATION
HISTORY

41. M O V E F A S T
S TAY S E C U R E
O R

42. M O V E F A S T
S TAY S E C U R E
A N D

43. F R E E D O M T O C O N T R O L
Y O U R O W N D E S T I N Y

44. NAVIGATING THE JOURNEY TO
THE CLOUD
PAUL O’ROURKE
PROFESSIONAL SERVICES
AMAZON WEB SERVICES

45. Cloud Adoption is more than just Technology…
“Infrastructure-less” Environment
IT as a Utility
Business Alignment
Plan for Failure vs. Encourage Failure
Why Prevent the Inevitable?
Governance and Policy
What Are Others Doing?
Operational Integration
Continuous Deployment
Talent Optimisation
Application Optimisation
On Demand
Why?
When?
Security
How?
Compliance
AWS
Industry
Cost Control
Reporting
Core Competency

46. Cloud adoption is a journey and every customer
journey is unique…
BUSINESS DRIVERS
CHALLENGES
ORGANISATIONAL CONTEXT

47. The AWS CAF supports the journey
AWS Cloud Adoption
Framework
Body of Knowledge
Domains, Concepts
Patterns, Best Practices
Structures, Dependencies
Cost Mgmt
BCP
Org
Structure
Architecture
Optimization
Security
Review
Capability
Review
Process
Automation
People
Perspective
Process
Perspective
Security
Perspective
Maturity
Perspective
Platform
Perspective
Operating
Perspective
Business
Perspective

48. Application
Migrations
Vision &
Strategy
The vital building blocks we are seeing in successful
customer cloud journeys…
Enablers
Executive
Sponsorship
Cloud CoE
Training
Contracts
Security
Controls
Cloud Strategy &
Business Cases (why)
Cloud Operating
Model (how)
Partners
PoCs /
Experiments
Project 1 Project 2 Project 3 Project 4
Application Assessments
Hybrid
Architecture
Cloud Roadmap
(maturity)
Standards &
Patterns
Project …
Service
Management
Tools

49. Your recommended 1st 90 days
Create Cloud
‘Minimum Viable
product’
Create ‘Cloud
Centre of
Excellence’
Get Proof-of-Concepts and
Early adopters onto platform
ASAP
Iterative
development
Use continuous feedback
and cycles of learning to
develop MVP
Tiger team of IT and
business SMEs to plan,
develop and build cloud
capability
Critical to delivering
value ASAP
Hold Cloud
Discovery
Workshop
AWS Account Team,
Executive Sponsor, Key
Business Stakeholders, IT
Leadership
Build out your initial
cloud capability
Create Cloud
Operations
Model, Business
Case & Roadmap• Use the AWS CAF to
guide your planning
• Understand Business
Drivers, expected
outcomes and current
environment
• Overview of AWS
services & identification
of POC workloads
• Identify AWS services
and partners to
accelerate adoption
• Roadmap to establishing
AWS cloud foundation
• Creates and drives
a compelling vision
and business case
for the adoption
and use of cloud
capabilities
• Minimal set of
AWS capabilities
required to
deliver clear
business value
• Creation of the
Cloud Operating
Model, Business
Case and
Transformation
Roadmap

50. An example customer cloud journey…
1.0 MVP Month 0-3 1.1 Iteration-1 Month 4-6 1.2 Iteration-2 Month 7-9
Platform
Build
SDLC
CCoE
Application Migration
(Business risk appetite)
Demonstrate
high value apps
on AWS
Network, IAM &
Security
Financial
Reporting
Basic EC2, RDS, EBS Templates
Standard Pipelines & Developer
Tools
Standard Cloud SOE
AMI Baking Process
Standard
Release, Change, Event
Management
Self-
Service
Service
Catalog
Move simple,
low-risk apps
Non-critical
apps move
using CI/CD
Critical apps
move using
CI/CD
Legacy apps
move using lift &
shift
SDLC Security,
Resilience &
Compliance
Production ITIL workflow
automation
Incident, Problem,
Management
Production
Assurance
Testing
Value
Time
Usage spike as
Self-Service
becomes available

51. TAKEAWAYS
TO ACCELERATE YOUR SUCCESSFUL
CLOUD ADOPTION JOURNEY:
1. UNDERSTAND THE WHY
2. DEVELOP YOUR 1ST 90 DAY PLAN
3. USE THE AWS CAF TO GUIDE YOUR
JOURNEY
People
Perspective
Process
Perspective
Security
Perspective
Maturity
Perspective
Platform
Perspective
Operating
Perspective
Business
Perspective

52. THANK YOU
PAUL O’ROURKE
AWS Professional Services
M: +61 423 848 314
E: orourkep@amazon.com

53. AWS @ Seek
AWS Seminar Series – November 2015
Gil Peeters - Online Architect Wrangler

54. Intro
18 year old start-up

55. Intro
Disrupted
Print Classifieds
Business Model
in Australia

56. Intro
6000 Employees
15 Countries
ASX 50
(Sometimes ASX 25)

57. Intro
Globally
365 million site visits
2.9 Million people
> 20% of Global GDP

58. Intro
Innovate or die!

59. AWS Environments

60. AWS Environments
Started 2 1/2 years ago..

61. AWS Environments
Monolithically
Deployed
Monoliths

62. AWS Environments
Development
&
Test Environments

63. AWS Environments
Aging
Physical
Infrastructure

64. AWS Environments
Growing Need

65. AWS Environments
Capacity Constrained

66. AWS Environments
Snowflakes

67. AWS Environments
Physical?
Private Cloud?
The Cloud?

68. AWS Environments
Master
is
Born!

69. AWS Environments
Master
is
Repeatable!

70. AWS Environments
Master
is
Prod Like!

71. AWS Environments
Master
is
Yours!

72. AWS Environments
22 Should Cover It..

73. AWS Environments
6 Months to 1st
Environment!

74. AWS Environments
All is well!

75. AWS Environments
Or so we thought..

76. AWS Environments
Stability!

77. AWS Environments
Automated tests do not
work!

78. AWS Environments
Pain to use!

79. AWS Environments
Customised Environments!

80. AWS Environments
Diverged from Master
:-(

81. AWS Environments
Snowflakes
:-(

82. AWS Environments
Environment blowout
:-(

83. AWS Environments
Cost blowout
:-(

84. AWS Environments
Dissatisfied Customers
:-(

85. AWS Environments
So what went wrong?

86. AWS Environments
Communication

87. AWS Environments
Cultural Change

88. AWS Environments
No Visibility of cost
No Ownership of cost

89. AWS Environments
Our Application
Architecture

90. AWS Environments
Take 2!

91. AWS Environments – Take 2
14 months ago..

92. AWS Environments – Take 2
We listened to the teams..

93. AWS Environments – Take 2
“Consult with Us!”

94. AWS Environments – Take 2
“Focus on Stability!”

95. AWS Environments – Take 2
“Focus on Costs!”

96. AWS Environments – Take 2
Bring in
the Experts

97. AWS Environments – Take 2
Componentised
Spin-up

98. AWS Environments – Take 2
Use Tags

99. AWS Environments – Take 2
Visible Costs

100. AWS Environments – Take 2
Remove Auto Start
Add Auto Shutdown

101. AWS Environments – Take 2
Reserved Instances

102. AWS Environments – Take 2
Incremental Improvements

103. AWS Environments – Take 2
75 environments defined
30 running by midday
~22 machines / env

104. AWS Environments – Take 2
Cost reduction of 30%

105. AWS Environments – Take 2
Teams actually use the
Environments!

106. AWS for a Cloud Future

107. AWS for a Cloud Future
18 months ago..

108. AWS for a Cloud Future
Need to innovate

109. AWS for a Cloud Future
Speed to market

110. AWS for a Cloud Future
Deliver Valuable Software
to Customers Quickly and
Reliably

111. AWS for a Cloud Future
Move away from
Monolithically Deployed
Monolithic Application

112. AWS for a Cloud Future
Decoupled services
Delivered Continuously

113. AWS for a Cloud Future
Building valuable software

114. AWS for a Cloud Future
Reliability
through
Quality

115. AWS for a Cloud Future
Empowered Teams

116. AWS for a Cloud Future
Cultural Shift

117. AWS for a Cloud Future
Architecture
Vision

118. AWS for a Cloud Future
First production micro-
services
based workload
8 months ago

119. AWS for a Cloud Future
From releasing
to customers
~Monthly*
2 years ago

120. AWS for a Cloud Future
In the last month
released
to prod
361 times!

121. AWS
The Journey Continues..

122. The AWS Journey Continues
Still on the Journey…

123. The AWS Journey Continues
DevOps as a culture not a
role

124. The AWS Journey Continues
Hybrid Hosted
and
AWS based services

125. The AWS Journey Continues
Alternate testing regimes

126. The AWS Journey Continues
Adelaide and Sydney are
very far apart

127. The AWS Journey Continues
Disaster Recovery

128. The AWS Journey Continues
How do you break up the
monolith?

129. The AWS Journey Continues
Time frame to move off
existing infrastructure?

130. The AWS Journey Continues
Cloud scale licensing?

131. Listen
Design for the Cloud
Cultural Change

132. Thank You!
AWS Seminar Series – October 2015
Gil Peeters - Online Architect Wrangler
gpeeters@seek.com.au
@grillp

133. CALL TO ACTION
SCHEDULE A CALL WITH
AN AWS CUSTOMER
• Discuss how they are using
the platform to create
business value
ORGANISE A CLOUD
DISCOVERY WORKSHOP
• Discuss how the AWS platform
could be leveraged to enable a
critical business initiative
USE AN AWS QUICK
START GUIDE TO LAUNCH
KEY SOFTWARE
• Compare time and cost to
launch vs an existing
application
• SharePoint and Exchange are
great examples
CREATE AN APPLICATION
EVALUATION CHECKLIST
• Agree a set of criteria for
choosing your 1st 3 workloads
to migrate to AWS

134. THANK YOU
FOR ATTENDING THE
AWS SEMINAR SERIES 2015