Topic areas to consider in creating a social media plan for a client, or even yourself

1. CREATING A
SOCIAL
MEDIA
PLAN

2. FOR CLIENT WORK
An introduction giving the value of
social media marketing for your
client’s business
What can a manager hope to
see?
How long?

3. SOCIAL LISTENING
•Whom to listen to
•How to listen
•What records to keep

4. CUSTOMIZED SOCIAL MEDIA
GOALS
•The action
•The justification
•Audiences
•Desired effects
• The KPI in text (you will know this is
successful when)
• The KPI in a measurable outcome

5. PROCESS SUGGESTIONS
• Principles (hashtags/concepts to “own”;
interaction processes – whom to reach
out to; whom to react to; how to
incorporate listening; )
• Tactics
• Which tools and why (which tools
match which objectives?)
• Exemplars for tool use (what should
the biz be doing in this space?)

6. MEASUREMENT PLAN
Tied back to objectives
•Social numbers
•Numbers vs. analytics (are there
changes in hits/ conversions)
•Sentiment
So what? How should you use
these numbers?

7. STAFFING
How hard will this be?
Who is needed?
How much time?
What cost?