The document summarizes Texas DOT's motorcycle safety program. It discusses program goals of reducing crashes, injuries and fatalities. Key strategies include improving public education on safety issues like helmets and impaired riding, increasing enforcement of helmet laws for young riders, and expanding rider education and training. Initiatives for fiscal year 2011 include a public awareness campaign, coordinating motorcycle safety efforts through a coalition and forum, and developing a law enforcement training course on motorcycle awareness and enforcement.

1. Motorcycle Safety Program TxDOT | Traffic Operations
Division
Motorcycle Safety Program
Traffic Operations Division
Traffic Safety Section

2. TxDOT | Traffic Operations Division 2
Introduction
Traffic Safety Representatives
• National Highway Traffic Safety Administration (NHTSA)
– Frank Marrero, Regional Program Manager
• Texas Department of Transportation (TxDOT)
– Carol Rawson, Traffic Operations Division Director
– Terry Pence, Traffic Safety Section Director
– Gonzalo Ponce, Traffic Safety Section Planner
• TxDOT Traffic Safety Section Field Staff
– 19 Traffic Safety Specialists Oversee Local Projects.

3. TxDOT | Traffic Operations Division 3
Program Detail
Traffic Safety Partners
• Dealerships and Training Providers.
• Government Agencies (All Levels).
• Law Enforcement (All Levels).
• Media (Radio/TV, Outdoor, and Internet).
• Medical Community.
• Motorists.
• Riders (Individuals and Groups).

4. TxDOT | Traffic Operations Division 4
Problem and Scope
2009 Fatalities
2008
2009
Fatalities Helmeted Un-helmeted
294
260230
168
531
432
0
100
200
300
400
500
600
Fatalities Helmeted Un-helmeted

5. TxDOT | Traffic Operations Division 5
Problem and Scope
Fatalities Trend
237 244
267
346
292
378 361
407
531
432
0
100
200
300
400
500
600
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

6. TxDOT | Traffic Operations Division 6
Problem and Scope
Injuries Trend
4,317
4,884
4,288
7,082 7,237
8,605
9,023 9,325
10,021 9,779
0
2,000
4,000
6,000
8,000
10,000
12,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

7. TxDOT | Traffic Operations Division 7
Define
Goals
• To reduce the number of motorcycle-related:
• CRASHES.
• INJURIES.
• FATALITIES.

8. TxDOT | Traffic Operations Division 8
Define
Objectives
• Reduce the number of motorcyclist fatalities from 516
(2008 FARS) to 460 (FARS).
• Reduce the number of un-helmeted motorcyclist
fatalities from 316 (2008 FARS) to 290 (FARS).

9. TxDOT | Traffic Operations Division 9
Define
Strategies
• Improve public information and education on motorcycle safety,
including the value of wearing a helmet and motorcycle licensing
issues.
• Improve public information and education on the value of not
operating a motorcycle while under the influence of alcohol
and/or other drugs.
• Improve public information and education on the value of
wearing a helmet.
• Increase enforcement of existing motorcycle helmet law for riders
and passengers under 21.
• Increase rider education and training.

10. TxDOT | Traffic Operations Division 10
Program Strategy
Public Information and Education
• Drink. Ride. Lose.
– Rider Awareness. Impaired Riding.
• Look. Learn. Live.
– Motorists Awareness, Rider Education, Rider Awareness.
• Look Twice for Motorcyclists
– Motorists Awareness.
• Share the Road
– Motorists Awareness.

11. TxDOT | Traffic Operations Division 11
Program Strategy
Rider Education & Training
32,719
41,491
39,039 38,067
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
2007 2008 2009 2010

12. TxDOT | Traffic Operations Division 12
Program Strategy
Rider Education & Training
3,067
2,935
2,620
1,606
1,973
2,246
3,590
3,997
4,504
4,096
3,464
3,969
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG

13. TxDOT | Traffic Operations Division 13
Program Summary
FY 2011
• Motorcycle Safety Projects
– Motorcycle Safety Awareness PI&E Campaign
• Multi-media campaign.
• Share the Road. Look Twice for Motorcycles.
– Statewide Coordination of Motorcycle Safety Initiatives
• Texas Motorcycle Safety Coalition and Board.
• Motorcycle Safety Forum. February 7, 2011.
• Maintain the Look, Learn, Live website.
– Texas Law Enforcement Motorcycle Safety: Awareness and
Enforcement Training Course Implementation
• Classroom-based curriculum package and pilot course.

14. TxDOT | Traffic Operations Division 14
Project Detail
FY 2011
• Motorcycle Safety Awareness PI&E Campaign
– Dates
• Press Event: 10am, April 12, 2011 @ Long Center in Austin, TX.
• Statewide Campaign: April 18 – 29, 2011.
– Creative Production
• Radio & Television Public Service Announcements.
• Public Relations & PI&E materials.
– Paid Media
• Radio & Television.
• Billboards & Bulletins.

15. TxDOT | Traffic Operations Division 15
End Presentation
Questions & Answers
• Questions or Comments?
Contact Information
Gonzalo Ponce, Section Planner
TxDOT Traffic Safety Section
eMail: gonzalo.ponce@txdot.gov
Phone: 512.416.3258