Presented by Jennifer DeMarco Herskind, Assistant Vice President of Marketing, Dave & Buster's and Michael Harrison, Chief Strategy Officer, RAZOR
As more brands leap into the social space, engaging with customers is a primary focus when looking to gain recognition online. Dave & Buster's, with 57 restaurant locations across the US and Canada, took its first steps into social media in 2009 and has since grown its audience using Facebook, Twitter and YouTube. Building relationships with customers in a space where transparency is expected and interactions are public has provided Dave and Buster's with unique experiences in online engagement and customer service. Jennifer DeMarco Herskind, Assistant Vice President of Marketing for Dave & Buster's will explore the challenges and successes of engaging with users to create a fun experience in social media.