Building Digital Contact Profiles

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Presented by Anita Baker, Senior Manager, Database Marketing, Cisco

In this Digital Age where data is prolific and traditional channels are no longer so, Cisco marketing is taking on a new mission well beyond communication, moving towards managing the experience across all channels. This new direction requires that a clear understanding and actionable profiles exists of key target groups across the company. The Cisco Database Marketing team has developed a state of the art analytic environment whose speed, flexibility, ease of use has enabled the team aggregate vast amounts of data in the building of rich contact level profiles.

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