3. INSTAHEARTS // THE CORE
THE PURPOSE OF THESE DISCUSSIONS
IS TO SPARK NEW IDEAS...
In three parts – The Core, Amplification, and Geolocations – these SlideShares
are by no means an exhaustive set of lists.
As with all elements of social, there is no perfect, one-size-fits-all formula.
However, there is a tipping point where things start to happen in an
almost magical way.
So here’s the conclusion in advance: explore and experiment with all your social media
channels and you will slowly crack the code for your unique needs.
4. CORE CONTENT PILLAR:
CREATE A CLEAR IDENTITY
Be clear about what your profile stands for. Start with a single idea.
This is your first, and core content pillar.
INSTAHEARTS // THE CORE
5. INSTAHEARTS // THE CORE
USERNAME:
OWN AT LEAST ONE HASHTAG
Create a unique username and
use it as a hashtag in each and
every one of your posts.
Content creation, which is cruicial to achieving likes,
is a separate discussion, and not the focus here.
6. INSTAHEARTS // THE CORE
USERNAME:
OWN AT LEAST ONE HASHTAG
You can also put a few, unique,
ownable hastags in your profile
description.
Having your own hasgtag(s) allows you to monitor who’s using your content, and
see where it’s spreading. It also gives people a way to search for your content.
7. INSTAHEARTS // THE CORE
Experiment with and understand hashtags.
First, follow common hashtag conventions.
Later, develop your own.
Besides your content, hashtags are the most important element.
USERNAME:
CRACK THE HASHTAG CODE
Try Tags For Likes, paying attention to unique tags. Also observe what
tags people in your same segment are using.
8. INSTAHEARTS // THE CORE
Build followers with similar interests.
Start with people you know.
USERNAME:
CRACK THE HASHTAG CODE
Certain people will definitely be interested in your profile.
Certain others definitely will not.
9. INSTAHEARTS // THE CORE
Do not follow those who will probably never follow back... unless you really love their content,
which you just might.
GET FOLLOWERS:
FOLLOW THOSE WHO FOLLOW BACK
Use Iconosquare to see who you follow – but doesn’t follow you back.
Also, monitor who your lost followers are.
10. INSTAHEARTS // THE CORE
Use Iconosquare to power through numerous posts.
This will help maximise your reach and ‘dialogue’.
Heart, like and
maintain your
followings.
HEARTS & LIKES:
YOU HAVE TO GIVE TO GET
11. INSTAHEARTS // THE CORE
Create shares that are
branded with your
handle/hastag. Make
them worthy of sharing –
or at the least liking.
BRANDED SHARES:
CREATE & OWN VALUABLE CONTENT
12. INSTAHEARTS // THE CORE
SHOUTS:
KEEP IT POSITIVE
Try not to heart or like things you don’t support, and never follow
negative or hurtful profiles.
13. INSTAHEARTS // THE CORE
SHOUTS:
SAY SOMETHING NICE
Frequently make relevant comments on other
peoples’pages. Engagement on this level is far
more powerful than a simple like.
14. INSTAHEARTS // THE CORE
Streetart & Fashion
Food & Nature
Coffee & Art
Motorcycles & Tattoos
Animals & Nature
Cars & Girls
CONTENT DEVELOPMENT:
BROADEN AND DEEPEN FOLLOWERS
Now it’s time to expand your core content pillar to include a second,
similar category.
Certain‘passion points’(or interests) just go together.