Empty Exclamations

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'Empty Exclamations' is the digital campaign promoting The Empty Box, a blog about life in AdLand.

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Empty Exclamations

  1. 1. ✣WHERE✣DO YOU CONSTANTLY HEAR THINGSYOU NEVER THOUGHT YOU’D HEAR?
  2. 2. WHAT PLACE IS ALMOST AS❃UNPREDICTABLE❃ AS IT IS EXCITING?
  3. 3. AND WHERE DO CHAOS & STRUCTURE CO-EXIST AND❉THRIVE❉ TOGETHER?
  4. 4. SOME PEOPLE CALLTHIS CRAZY PLACE ✯ADLAND.✯
  5. 5. AND THE ONLY THING THAT’S CERTAIN HERE IS THAT✴NOTHING✴ IS CERTAIN.
  6. 6. ✩✩✩✩✩THE EMPTY BOXis a blog aboutall the late nights, insanity(and occasional sparks of brilliance )that make AdLandthe most fun you can havewith your clothes on. ✩✩✩✩✩
  7. 7. alexanderpatterson.tumblr.com
  8. 8. ✩✩✩✩✩EMPTYEXPECTATIONSis the typography-basedseries created topromote the blog. ✩✩✩✩✩
  9. 9. ✩✩✩ON THEGROUNDcollaterals promotingthe blog weredistributed at localwatering holes. ✩✩✩
  10. 10. ✥TRAFFIC✥ increased by 261%. ✶ENGAGEMENT✶ was impressive at an average of 11.5 minutes per visitor.
  11. 11. ❈VISITORS❈ from 8 countries browsed the pages. ✮AND✮ 62% of visitors returned again to read more of the blog.Source: Google Analytics, Survey Duration: 6 Months
  12. 12. AFTER ALL,✣IT’S JUST ADVERTISING.✣

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