When the customers check out your online store, but instead of buying products from you, visit a brick-and-mortar store later and make the purchase there, they webroom. Getting a Magento web design for your ecommerce store is one of the most effective measures in this regard.

1. A Good Magento Web Design
Means Less Webrooming.
Find Out How!

2. » As the name suggests, webrooming is the online version of
showrooming.
» In other words, when the customers check out your online
store, but instead of buying products from you, visit a brick-
and-mortar store later and make the purchase there, they
webroom.
» Every time they visit your store for research purposes, it may
impact your total sales. And given the fact that as many as
88% of the customers engage in webrooming, we are talking
of a huge impact here.
» So, you need to take some preventive measures to ensure
that the customers don’t just look at your products, but also
buy them there and then.
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3. » Getting a Magento web design for your ecommerce store is
one of the most effective measures in this regard. That’s
because Magento has some really great features that can
help your customers in making instant decisions.
In a way, it reduces the chances of shopping cart abandonment.
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4. » To simplify it further, there can be an increase in your conversion
rate (visitors turning into customers) and you may not lose as much
business to webrooming as you might have otherwise.
» A good Magento web designer can take full advantage of the
platform’s features and help you in reducing the bounce rate as
well.
» But before you hire a designer, you must understand why the
customers may leave your site in the first place and visit an offline
store for shopping. Only then you can decide if Magento addresses
the concerns, if any.
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5. Insufficient
Information
Lack of
International
Support
Tedious
Checkout
Some Important Points
Dependency
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6. » A lot of ecommerce stores make a common
mistake – they describe their products well, but
do not include enough pictures, completely
ignoring the obvious – a picture is worth a
thousand words.
» Of course, you need to avoid making the same
mistake. But, can a Magento website design help?
It can.
» The platform allows the designer to add multiple
images per product, for your customers to see.
And thanks to Magento’s zoom-in capability, they
can now also take a closer look at the products.
What other piece
of information the
customers may
look for?
Continued…
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7. » How about others’ opinion of your products? If they are at a brick-
and-mortar store, they can talk to others around, but online, they
look for reviews.
» However, in case they need to visit a third-party site for product
reviews, they may not do so. Fortunately, a Magento website
developer can make the product reviews visible on your site itself.
» These reviews can help the customers in making informed decisions
there and then.
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8. » Many times, the customers visit a website but then make the
purchase at a local store if the former is based out of a foreign
country.
» They do so because the content on the site is not in their own
language and is difficult for them to comprehend.
» And if the online store doesn’t support their currency or tax rate, it’s
even worse. Magento is the perfect solution to this problem because
it is a global platform.
» So, you can always ask your designer to internationalise your online
store. Meaning, you can have multi-lingual content, accept payment
in multiple currencies and come across as a local store, which the
customers are looking for.
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9. » The customers can simply walk into a store, make the purchase, and
walk out. They do not have to create an account to be able to buy the
products there.
However, when online, they are often asked to register for an account.
Continued…
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10. » Magento website designer can help you to make the checkout process a
breeze for your customers, so that they do not webroom? Yes. The platform
supports guest checkout. Therefore, the customers do not necessarily have to
create an account, if they do not want to. And the designer can also ensure
that your e-store has a one-page checkout process.
» Given below are some more features that may work in your favour and
bring you at par with a brick-and-mortar store:
˃ SSL security support
+ The customers can’t see you. So they are often concerned about the safety of
their credit card details when they shop online. However, Magento ensures
that they feel safe.
˃ Shipping to more than one address
+ Your customers no longer have to place multiple orders if they want the
products to be shipped to different addresses. That’s because, with a
Magento web design, it is possible to get the products shipped to multiple
destinations in one go
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11. » Most of the offline stores are based on the principle of self-service. And over
time, the customers have become habitual of it.
» They like it when they are given complete control over the shopping process.
However, when online, they feel that they are dependent on you.
» For instance, if they wish to track their order, they need to call you so that
they can know the exact status. Similarly, if they forget the password, they
may have to follow a lengthy process before they get to recover it. .
» But what can a Magento web developer do to change the scenario? Firstly,
he/she can make it possible for the customers to track their orders online,
right from the account.
» Secondly, the developer can also enable the customers to retrieve a forgotten
password with ease. For this, the developer may take advantage of the fact
that Magento allows the users to send a password recovery email from the
front-end admin panel itself.
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12. » All said and done, if you invest in an e-store, it is obvious that you
want to sell products and make profit. But if the customers keep on
webrooming, you may not be able to sell as many products as you
would want to.
» However, a Magento website design can save you from the ill-
effects of webrooming. And guess what – Magento is an open
source platform.
» So, you only need to pay for development; there is no licensing fee
involved. What are you waiting for? Hire a web developer today!
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13. Website URL: http://webcircle.com.au/
Contact: 1300 760 363
Email- ID: sales@webcircle.com.au
Facebook: https://www.facebook.com/webcircle
Twitter: https://twitter.com/webcircle
Addrerss:Level 1.03, 29-31
Lexington Drive,
Bella Vista NSW 2155
Call Us: 1300 760 363