2. CHINA MILK & DAIRY
MARKET REPORT
Beijing Zeefer Consulting Ltd.
September 2011

3. INTRODUCTION
This report discusses the milk & dairy market in China mainly from the
following sections.
- Size of Milk & Dairy Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China milk
& dairy market size, industry sales revenue and domestic milk & dairy output
in 2008 - 2010, this report presents a picture of the real development of milk &
dairy market in China and changes in the overall market size.
- Hot Areas of China Milk & Dairy Market
Based on the comparison and analysis on China's milk & dairy production
and import in different provinces or cities, this report points out those hot
areas in China for milk & dairy market deserve most attention.
- Top 10 Enterprises in China Milk & Dairy Industry
Based on the comparison and analysis on top 10 leading enterprises in China
milk & dairy industry in terms of sales revenue, market share and number of
employees, the report shows their positions in the milk & dairy market in
China. Additionally, this report lists basic contact information of the top 10
leading enterprises.
- Market Share and Market Structure of China Milk & Dairy Market
This report analyzes the milk & dairy market share distribution in China by
segments based on enterprises nature (leading enterprises, foreign enterprises,
state-owned and private enterprises), imports of milk & dairy product and
regional markets in China in terms of sale revenue, profitability, production
volume, number of enterprises and the value of imports... The report offers
data on the market shares of imported milk & dairy products, foreign
enterprises and enterprises in other forms. It also offers a comparison of
profitability by forms of enterprise ownership, presents a picture of the
market share of leading enterprises and the distribution of major regional
markets in China. In addition, the report figures out the structure and

4. concentration ratio of the current milk & dairy market in China by means of
Bain's Market Structure Classification and Index of CR4.
- Import and Export of Milk & Dairy Products
In this section, the report includes the main source countries / regions of
imported milk & dairy products for China and their market shares, the
domestic destinations of imported milk & dairy products in China and shares
for these destinations, major export destinations (countries or regions) for
Chinese produced milk & dairy products and shares of these destinations,
major origins of the exported milk & dairy products and their shares.
- Milk & Dairy Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning milk & dairy products generally accepted in the milk & dairy
industry in China, including standard names both in Chinese and English as
well as their unified code numbers.
- Major Milk & Dairy Importers in China
The report lists 10 major importers for milk & dairy products in China and
provides their contact information such as company name, address, website,
telephone number and fax number.
- Summary on Key Statistics of the Milk & Dairy Industry in China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Milk & Dairy Market
Report presents the current situation, the growth rate and profitability of the
milk & dairy industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE LIQUID DAIRY & DAIRY PRODUCTS MARKET
SIZE ...........................................................................................................................3
2.2 OVERVIEW OF THE PRODUCTION VOLUME OF SUBDIVIDED
PRODUCTS..............................................................................................................5
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6
CHAPTER 3 HOT SPOTS FOR LIQUID DAIRY & DAIRY PRODUCTS
ACROSS CHINA .....................................................................................................10
CHAPTER 4 INDUSTRY OVERVIEW................................................................12
4.1 A SUMMARY ON THE INDUSTRY............................................................12
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF LIQUID DAIRY
& DAIRY PRODUCTS..........................................................................................17
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED LIQUID DAIRY & DAIRY PRODUCTS...................................17
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................19
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................21
CHAPTER 6 THE MARKET SHARE...................................................................23
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................23
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................23
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................25
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................27
6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES
REVENUE ..........................................................................................................27
6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL
PRODUCTION VOLUME................................................................................28
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................30
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6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................32
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................36
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38
7.1 INNER MONGOLIA YILI INDUSTRIAL GROUP CO., LTD..................38
7.2 INNER MONGOLIA MENGNIU DAIRY (GROUP) CO., LTD...............39
7.3 BRIGHT DAIRY & FOOD CO., LTD............................................................39
7.4 MENGNIU DAIRY (SHENYANG) CO., LTD. ...........................................40
7.5 DUMEX INFANT FOOD CO., LTD. ............................................................40
7.6 SHUANGCHENG NESTLE CO., LTD. .......................................................41
7.7 GUANGDONG YASHILY GROUP CO., LTD. ..........................................42
7.8 MENGNIU DAIRY (BEIJING) CO., LTD. ...................................................42
7.9 MEAD JOHNSON NUTRITION (CHINA) CO., LTD...............................43
7.10 MENGNIU DAIRY (TANGSHAN) CO., LTD...........................................43
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46
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CHAPTER 3
HOT SPOTS FOR LIQUID
DAIRY & DAIRY PRODUCTS
ACROSS CHINA
Figure 5 Nationwide distribution map of liquid dairy & dairy products mfg. enterprises
above designated size across China
Heilongjiang
81
Jilin
11
Inner Mongolia
82 Liaoning
Xinjian 29
Hebei Beijing
34
14
58 Tianjin
Shanxi 12
Ningxia Shandong
51 25
Qinghai 20 103
7
Gansu Henan Jiangsu
18 Shaanxi 55 Anhui 37
Tibet Shanghai
Hubei 14 9
<4
Sichuan 17 Zhejiang
21 5 25
Chongqing Jiangxi
Hunan
8 Fujian
Guizhou 17
<4 13
1-4 1
5-9 Yunnan Guangdong 5
12 Guangxi
28
10-19 15 10
20-69 20
70+ 70
Hainan
<4
Shandong, Inner Mongolia and Heilongjiang are the major production bases
for liquid dairy & dairy products in China. From Jan. to Nov. 2010, enterprises
engaged in liquid dairy & dairy products production above designated size in
the above three areas added up to 266 firms, accounting for about 32.13% of
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign liquid dairy & dairy products
mfg. enterprises across China and the comparison of foreign enterprises and enterprises
of other ownership
2008 2009 2010
Percentage of foreign enterprises Changes812
in the percentage of
全国 756 828
in term s of the num ber of num bers of foreign-funded
oreign-funded 97 113 109
enterprises in 2010 enterprises
e of ownership 719
Private 301 354 367rivate
oreign-funded 97 39% 35%
113 36% 109 nded
13.16%
Joint-equity 63 61 55
Others 295 8%
284 7% 297
8%
Private 40% 13%
44%
14% 13% 44%
oreign-funded 86.84%
13% 14% 13%
Joint-equity 8% 8% 7%
Others 39% 40% 44%
35% 44% 36%
2008 2009 2010
Private Foreign-funded
Foreign-funded Others type of ow nership Joint-equity Others
In 2010, among the 828 liquid dairy & dairy products mfg. enterprises above
designated size across China, 109 are foreign enterprises, accounting for about
a share of 13.16% of all. In terms of the number of enterprises, there were 4
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