1. Analysis of Election campaign strategy for
Rajahmundry Assembly Elections.

2. As during 2009 election
After June
2nd 2014
Election result
of 2014
The political turmoil .. A bunch
uncertainties

3. Analysis of Election campaign
strategy for Rajahmundry Assembly
Elections.
Company
data
disclosure
Secondary
data for
competitors
action plan
Final strategy
based on
present and
future needs

4. Analysis Process
Facebook feeds
Political- rally
news
Manifesto as
declared
Voter id list
Stage -1
Cumulative data set
Conclusive tables
Stage -2
Focused easily interpretable
results
Stage -3

5. Rajahmundry Constituencies
• The Electoral list
• The Voters Turnout Ratio
• Constituency specific
information
• Previous Political Trends
• Socioeconomic
Background
• Suggested Strategy for
Campaigning

6. The Electoral list
747,243
Male
604,865
Female
1,352,108
Total
Electorate
count
• Largest Constituency-
Rajahmundry Urban
• Smallest Constituency-
Gopalapuram
• 7 constituencies
• 2 SC reservations
• 91,134 First time voters
• 28,895 Young voters

7. The Voters Turnout Ratio
As per previous year trends, it is expected that approximately between
10.56 lakh to 11.49 lakh voters will turnout for this election with
78.14% to 85.37% turnout ratio. as per the election commission
turnout ratio was 72-78% for 2014
.
1,074,223
1,260,974
1,352,108
815,493
1,013,567
1,116,281
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
2004 2009 2014*
Total Electorate
Voter Turnout

8. Previous Political Trends
Others 59,917
Others
136,495 Others 47,379
INC
351,925
INC
413,927 INC
357,449
BJP
411,956
BJP
265,107
PRP
253,437
TDP
355,302
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1999 2004 2009
Others INC BJP PRP TDP

9. Previous Political Trends
35.03%
34.97%
24.95%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
Aruna Kumar
Vundavalli
M. Murali Mohan UV Krishnam Raju
INC TDP PRP
Gopalapuram (SC) Anaparthy Nidadavole
Rajanagaram Rajahmundry Rural Kovvur (SC)
Rajahmundry City Voter %
Whereas INC had
stronghold in Anaparthy,
TDP was strong in
Gopalpuram and Kovvur.

10. 0%
5%
10%
15%
20%
25% Have no assets
0% 2% 4% 6% 8% 10% 12%
Anaparthy
Gopalapuram (SC)
Kovvur
Kovvur
Nidadavole
Nidadavole
Rajahmundry (Urban)
Rajahmundry Rural
Rajahmundry Rural
Rajanagaram
Have TVs
Socioeconomic Background
0% 10% 20% 30% 40% 50% 60% 70%
Anaparthy
Gopalapuram (SC)
Kovvur
Kovvur
Nidadavole
Nidadavole
Rajahmundry (Urban)
Rajahmundry Rural
Rajahmundry Rural
Rajanagaram
Have bank accounts
0% 10% 20% 30% 40% 50% 60% 70%
Anaparthy
Gopalapuram (SC)
Kovvur
Kovvur
Nidadavole
Nidadavole
Rajahmundry (Urban)
Rajahmundry Rural
Rajahmundry Rural
Rajanagaram
Have mobiles

11. Household DistributionHousehold Distribution
Rajahmundry
(Urban)
34%
Rajahmundry
Rural
17%
Nidadavole
12%
Kovvur
11%
Rajanagaram
11%
Anaparthy
8%
Gopalapuram
7%
The household spread across constituencies is as follows:
It is quite clear that Rajahmundry (rural and urban) together can help in winning
a seat in the Lok Sabha elections.

12. Suggested Strategy for Campaigning
Constituency Suggested Strategy
Anaparthy Advertisement at banks /SMS
Gopalapuram Adds in banks /SMS/ provide white goods for social upliftment
Kovvur (Rural) Advertisement at banks /SMS
Kovvur (Urban) Advertisement at banks /SMS/TV adverts
Nidadavole (Rural) SMS/provide white goods for social upliftment
Nidadavole (Urban) Advertisement at banks /SMS
Rajahmundry (Urban) Advertisement at banks /SMS/TV adverts/Email
Rajahmundry (Rural) SMS/provide white goods for social upliftment
Rajahmundry (Urban) Advertisement at banks /SMS/TV adverts
Rajanagaram SMS/provide white goods for social upliftment

13. References
• https://www.facebook.com
• http://eci.nic.in/eci/eci.html
• http://www.mydatawise.com/archive/election
data
• http://economictimes.indiatimes.com

14. Special Thanks to
Mr. N Jigeesh
Mr. Arpit Tripathi
Mr. Kartikeya Bolar