Restaurant Wi-Fi Primer: Retail Analytics and Social Integration
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Restaurant Wi-Fi Primer: Retail Analytics and Social Integration

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Part of Hospitality Technology Magazine's webinar "Restaurant Wi-Fi Primer". View the on-demand webinar at ...

Part of Hospitality Technology Magazine's webinar "Restaurant Wi-Fi Primer". View the on-demand webinar at http://hospitalitytechnology.edgl.com/web-event/Restaurant-Wi-Fi-Primer--Network-Design---Optimization90930

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Restaurant Wi-Fi Primer: Retail Analytics and Social Integration Presentation Transcript

  • 1. Wi-Fi: More Than Plumbing Drive Business, Engage Guests Kevin McCauley Director of Retail Business Development
  • 2. Why Wi-Fi Analytics? Identify traffic patterns | Discover new trends | Test your marketing programs
  • 3. What does Wi-Fi Analytics do? Hint: Wi-Fi analytics is NOT for tracking individual consumers It provides insight into consumer behavior It helps us understand how customers qualify their time inside a store Total Foot Traffic It can show the effectiveness of targeted campaigns No. of visitors Dwell Time
  • 4. Analytics Best Practices This is a team effort that requires cross-department collaboration Education is paramount!
  • 5. Leverage Wi-Fi Social Engagement
  • 6. Set Expectations & Be Realistic Understand limitations Give your system time to gather meaningful data
  • 7. So why do we care? To create new and better customer engagement and experiences
  • 8. Accenture survey results revealed that 80% of customers are willing to or would definitely use real-time promotions sent to their mobile phones.
  • 9. Loyalty Programs Promoted in-store!
  • 10. Wi-Fi Going Beyond Table Stakes Offer free guest Wi-Fi, but look for ROI Build customer loyalty programs & social engagement Protect your wireless network & use security best practices 10
  • 11. Wi-Fi, Now with ROI
  • 12. Thank You! AirTight Cloud Wi-Fi for Marketing and Sales