Restaurant Wi-Fi Primer: Retail Analytics and Social Integration

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Part of Hospitality Technology Magazine's webinar "Restaurant Wi-Fi Primer". View the on-demand webinar at http://hospitalitytechnology.edgl.com/web-event/Restaurant-Wi-Fi-Primer--Network-Design---Optimization90930

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Restaurant Wi-Fi Primer: Retail Analytics and Social Integration

  1. 1. Wi-Fi: More Than Plumbing Drive Business, Engage Guests Kevin McCauley Director of Retail Business Development
  2. 2. Why Wi-Fi Analytics? Identify traffic patterns | Discover new trends | Test your marketing programs
  3. 3. What does Wi-Fi Analytics do? Hint: Wi-Fi analytics is NOT for tracking individual consumers It provides insight into consumer behavior It helps us understand how customers qualify their time inside a store Total Foot Traffic It can show the effectiveness of targeted campaigns No. of visitors Dwell Time
  4. 4. Analytics Best Practices This is a team effort that requires cross-department collaboration Education is paramount!
  5. 5. Leverage Wi-Fi Social Engagement
  6. 6. Set Expectations & Be Realistic Understand limitations Give your system time to gather meaningful data
  7. 7. So why do we care? To create new and better customer engagement and experiences
  8. 8. Accenture survey results revealed that 80% of customers are willing to or would definitely use real-time promotions sent to their mobile phones.
  9. 9. Loyalty Programs Promoted in-store!
  10. 10. Wi-Fi Going Beyond Table Stakes Offer free guest Wi-Fi, but look for ROI Build customer loyalty programs & social engagement Protect your wireless network & use security best practices 10
  11. 11. Wi-Fi, Now with ROI
  12. 12. Thank You! AirTight Cloud Wi-Fi for Marketing and Sales

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