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Branding & Cost-Effective Marketing Strategies - AimFire Marketing - Indianapolis, Indiana

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Hendricks County Indiana small business expo - workshop on how to create a successful brand for your small business, as well as five strategies on how to market your business on a limited budget.

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Branding & Cost-Effective Marketing Presented by: Susan Young, President AimFire Marketing www.aimfiremarketing.com Hendricks County Excelerate 2011
An Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],www.aimfiremarketing.com Hendricks County Excelerate 2011
Overview of Discussion: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aimfiremarketing.com Hendricks County Excelerate 2011
What is a Brand? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aimfiremarketing.com Hendricks County Excelerate 2011
[object Object],[object Object],[object Object],[object Object],Why is Having a Good Brand Important? www.aimfiremarketing.com Hendricks County Excelerate 2011
World’s Most Recognizable Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aimfiremarketing.com Hendricks County Excelerate 2011
Components of a Brand ,[object Object],[object Object],[object Object],www.aimfiremarketing.com Hendricks County Excelerate 2011
Branding: The Name ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aimfiremarketing.com Hendricks County Excelerate 2011
The Business Name ,[object Object],[object Object],www.aimfiremarketing.com Hendricks County Excelerate 2011
Branding: The Logo ,[object Object],[object Object],[object Object],[object Object],www.aimfiremarketing.com Hendricks County Excelerate 2011
Big Ten Logo www.aimfiremarketing.com Hendricks County Excelerate 2011
New Big Ten Logo ,[object Object],[object Object],[object Object],[object Object],[object Object],www.aimfiremarketing.com Hendricks County Excelerate 2011
Things to Consider: Logo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aimfiremarketing.com Hendricks County Excelerate 2011
Logo: The Icon ,[object Object],[object Object],[object Object],[object Object],www.aimfiremarketing.com Hendricks County Excelerate 2011
Color Choice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aimfiremarketing.com Hendricks County Excelerate 2011
Choosing a Font ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aimfiremarketing.com Hendricks County Excelerate 2011
Branding: The Message ,[object Object],[object Object],[object Object],[object Object],[object Object],www.aimfiremarketing.com Hendricks County Excelerate 2011
Branding & Your USP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aimfiremarketing.com Hendricks County Excelerate 2011
The Tagline ,[object Object],[object Object],[object Object],[object Object],ISBDC Workshop www.aimfiremarketing.com
Tagline Examples: Worldwide Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aimfiremarketing.com Hendricks County Excelerate 2011
Tagline Examples: Local Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aimfiremarketing.com Hendricks County Excelerate 2011
When to Re-brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hendricks County Excelerate 2011 www.aimfiremarketing.com
Branding Across all Mediums ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hendricks County Excelerate 2011 www.aimfiremarketing.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recent Re-Brands: Hendricks County Excelerate 2011 www.aimfiremarketing.com
[object Object],[object Object],[object Object],[object Object],[object Object],Protecting Your Brand www.aimfiremarketing.com Hendricks County Excelerate 2011
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Setting a Marketing Budget www.aimfiremarketing.com Hendricks County Excelerate 2011
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Budget – Things to Consider www.aimfiremarketing.com Hendricks County Excelerate 2011
[object Object],[object Object],[object Object],[object Object],[object Object],Cost-Effective Marketing www.aimfiremarketing.com Hendricks County Excelerate 2011
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cost-Effective Tactic #1: Email Marketing www.aimfiremarketing.com Hendricks County Excelerate 2011
Email Marketing - Example www.aimfiremarketing.com Hendricks County Excelerate 2011
[object Object],[object Object],[object Object],[object Object],[object Object],Cost-Effective Tactic #2: SEO www.aimfiremarketing.com Hendricks County Excelerate 2011
Search Engine Optimization - Example www.aimfiremarketing.com Hendricks County Excelerate 2011 Client: Batesville Tool & Die Keyword phrase: appliance metal manufacturing Search results: 1.09 million Rank: #1 Other terms: Mig welding #7, metal stamping #6
Search Engine Optimization - Example www.aimfiremarketing.com Hendricks County Excelerate 2011 Client: Wow Clothing Club Keyword phrase: designer kid’s clothes sale Search Results: 7.3 million Rank: Page 1, #9 (not actively optimizing) Other terms: kids clothing rental #3, children’s clothing rental: #2
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cost-Effective Tactic #3: Public Relations www.aimfiremarketing.com Hendricks County Excelerate 2011
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Public Relations - Example www.aimfiremarketing.com Hendricks County Excelerate 2011
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cost-Effective Tactic #4: Social Media www.aimfiremarketing.com Hendricks County Excelerate 2011
Social Media - Examples www.aimfiremarketing.com Hendricks County Excelerate 2011
[object Object],[object Object],[object Object],[object Object],[object Object],Cost-Effective Tactic #5: Joint Ventures www.aimfiremarketing.com Hendricks County Excelerate 2011
Example - Joint Ventures www.aimfiremarketing.com Hendricks County Excelerate 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example - Joint Ventures www.aimfiremarketing.com Hendricks County Excelerate 2011
[object Object],[object Object],[object Object],[object Object],Summary www.aimfiremarketing.com Hendricks County Excelerate 2011
Thanks! Susan Young, President AimFire Marketing (317) 858-7669 office (317) 414-3623 cell [email_address] www.aimfiremarketing.com Twitter: @aimfiremktg Facebook.com/aimfiremarketing LinkedIn: Susan Young / AimFire Marketing Hendricks County Excelerate 2011 www.aimfiremarketing.com

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Branding & Cost-Effective Marketing Strategies - AimFire Marketing - Indianapolis, Indiana

  • 1. Branding & Cost-Effective Marketing Presented by: Susan Young, President AimFire Marketing www.aimfiremarketing.com Hendricks County Excelerate 2011
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  • 11. Big Ten Logo www.aimfiremarketing.com Hendricks County Excelerate 2011
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  • 24. Recent Re-Brands: Hendricks County Excelerate 2011 www.aimfiremarketing.com
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  • 30. Email Marketing - Example www.aimfiremarketing.com Hendricks County Excelerate 2011
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  • 32. Search Engine Optimization - Example www.aimfiremarketing.com Hendricks County Excelerate 2011 Client: Batesville Tool & Die Keyword phrase: appliance metal manufacturing Search results: 1.09 million Rank: #1 Other terms: Mig welding #7, metal stamping #6
  • 33. Search Engine Optimization - Example www.aimfiremarketing.com Hendricks County Excelerate 2011 Client: Wow Clothing Club Keyword phrase: designer kid’s clothes sale Search Results: 7.3 million Rank: Page 1, #9 (not actively optimizing) Other terms: kids clothing rental #3, children’s clothing rental: #2
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  • 37. Social Media - Examples www.aimfiremarketing.com Hendricks County Excelerate 2011
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  • 40. Example - Joint Ventures www.aimfiremarketing.com Hendricks County Excelerate 2011
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  • 42. Thanks! Susan Young, President AimFire Marketing (317) 858-7669 office (317) 414-3623 cell [email_address] www.aimfiremarketing.com Twitter: @aimfiremktg Facebook.com/aimfiremarketing LinkedIn: Susan Young / AimFire Marketing Hendricks County Excelerate 2011 www.aimfiremarketing.com