http://unfunnel.com/lead-generation-offer-checklist A Lead Generation "Mousetrap" (i.e., lead gen offer or lead magnet) is an irresistible bribe that gives a specific chunk of value to a prospect in exchange for their contact information - usually an email address. The technology is simple. Any decent inbound marketing software can build a form where contact info can be entered and saved for your follow-up marketing. A few tools we prefer include... - Leadpages - Optimizepress - Hubspot The goal of the Lead Gen Offer is to generate leads for your Digital Revenue Engine. If you build your Lead Magnet properly it will convert well even to cold traffic from sources like Facebook Ads. Lead Magnets will be most effective in your conversion process if they are: Relevant to your core product or service offerings Ultra specific Priceless Easily "consumed" This entire blog post will flesh out the above ideas and walk you through the creation of your own Lead Generation Mousetrap. We've applied the Lead Magnet concept to dozens of businesses in nearly every niche you can imagine. It simply works. Many of those reading this are information marketers. But know that the Lead Generation "Mousetrap - both in concept and execution, which we will prove, can be applied to any business.

1. Lead Generation”Mousetrap” Checklist
LEAD MAGNET TITLE: _____________________________________
______________________________________________________
DESCRIBELEADMAGNETPROMISEBELOW:
______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
TYPEOFLEADMAGNET:
 Report / Guide
 Toolkit / Resource List
 Software Download/Trial
 Quiz / Survey
 Blind / Sales Material
 Other: ______________
 Cheat Sheet / Handout
 Video Training
 Discount / Free Shipping
 Assessment / Test
 Step 1 of Order Form

2. THE 8-POINT LEAD GENOFFER
OPTIMIZATION CHECKLIST:
 Ultra Specific.
Lead magnets should NEVER be
vague or "boiledchicken."Theymust
offer an ultra-specific solution to an
ultra-specific market.
 One Big Thing.
Everyonewantsa"magicpill"or"silver
bullet,"soit'salwaysbettertomake
and deliver one big promise as
opposed to a lot of little ones.
 Speaks To a Known Desired
End Result.
Whatdoes your market REALLY
want? If you can figure that out and
offer a lead magnet that promises it,
they'll gladlygive you their contact
information (and attention) in return.
(HINT: Talk about the size of the
holesnot the size of the drill bits.)
 Immediate Gratification.
Avoid using newsletters and multi-day
email courses as your lead magnet.
Your market wants a solution and they
want it NOW!!!
 Shifts the Relationship.
The best lead magnets do more than
informthey actually change the
state and mindset of your prospect
so they're pre-framed to engage in
future business with your company.
 High Perceived Value.
Justbecauseit'sfree,doesn'tmean
it should LOOK free. Use professional
graphics and imagery to establish real
monetary value for your lead magnet
in the mind of your visitor.
 High Actual Value.
If your lead magnet is all sizzle and no
steak, you may get their contact
informationbutyou'lllose their
attention. To win you must promise
ANDDELIVERthegoods.
 Rapid Consumption.
You don't want your lead magnet to be
a roadblock in your sales funnel, so
ideally it should be able to be
consumed or experienced in 5
minutes or less. (In other words, avoid
long, boring eBooks that take days to
read.)