The Realtor Online Marketing Plan
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The Realtor Online Marketing Plan

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The complete Realtor Online Marketing presented at Exit Strategy Realty on 9/12/2012. This is the breakdown of online marketing specifically for Realtors. For more information goto ...

The complete Realtor Online Marketing presented at Exit Strategy Realty on 9/12/2012. This is the breakdown of online marketing specifically for Realtors. For more information goto http://www.agentredefined.com.

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The Realtor Online Marketing Plan The Realtor Online Marketing Plan Presentation Transcript

  • realtor online marketing planreal estate websites | online marketing | training
  • objective 1. To establish the goals/objectives in building yourown Online Marketing Plan. 2. To build a foundation and basic understanding forgood techniques in Online Marketing for real estate. 3. Develop your own Online Marketing Plan.
  • what is agent redefined? the brainchild of george el guapo cuevas. I want to train Realtors to become better at marketingtheir properties and themselves online. home to the Realtor Training Blog, a free resource forreal estate agents to access all of my training. my business is to build your next real estate website andhire me to train you, your office, or at your next event.
  • a free resource for Realtors to get training for onlinemarketing of their properties and themselves. you can ask questions via the blog!!! the realtor training blog
  • who is el guapo former realtor from chicago with extensiveshort sale & new construction experience. Built 125 single family homes in St. Louis -St. Charles County. Tech Geek proudly served in the U.S. Army I love to travel the country to meet andtrain realtors in everything that is RealtorMarketing and Technology!
  • SECTION 1 STATE OF THE MARKET The overall U.S. housing market has been in stateof recovery over the past 8-9 months. The housing recovery has not been equal in allplaces. The housing recovery has been cautiously tepidand slow. The housing recovery has continued despite stillhigh unemployement and flat GDP growth in 2012.
  • The Beige Book | June-July 2012 Prepared by the Federal Reserve Bank in Atlanta The Beige Book is a collection of anecdotal economicinformation put together by Federal Reserve officials toprepare for policy meetings on determining interest rates. June & July 2012: Economy is seeing slow growth andmoving at a “modest” pace. Hiring by the private and public sectors remain“Tepid” Not until 2016 will the housing sector be normal,according to IHS Global Insight economist PatrickNewport.
  • The Beige Book Prepared by the Federal Reserve Bank in Atlanta June-July 2012 saw U.S. homebuilders start construction ofnew homes at the fastest pace since 2008. New housing starts at760,000 in July 2012. New Construction Increased 36.9% in the Western/Southwestern states. 22.2% in the Northeast, -4.2% in the South, -7.3% in theMidwest. The housing market is one of the few parts of the U.S.economy that has not slowed during the recent slowdown in theoverall U.S. Economy. It is possible that the housing market may contribute to thenations annual economic growth in 2012!!!!
  • SALES NEW HOME SALES Exit Housing Sales & New Home Sales 6,200,000 6180000 5958000 5,522,222 5677000 5446000 4,844,444 4939000 4649000 4603000 4603000No. of Housing Units Sold 4566000 4470000 4,166,667 4350000 4309000 3,488,889 2,811,111 2973000 2829000 3010000 2,133,333 1,455,556 1203000 1283000 1086000 1051000 777,778 886000 880000 877000 776000 639000 650000 545000 485000 375000 323000 350000 100,000 1980 1985 1990 1999 2000 2001 2004 2005 2006 2007 2008 2009 2010 20112012-J 1980 - July 2012
  • REALTORS Number Realtors belonging to NAR1,400,000 1357732 1338001 1265367 11975291,050,000 1112645 1066658 1009940 803803 700,000 718599 350,000 0 1996 2000 2005 2006 2007 2008 2009 2010 2011
  • Total Foreclosure Activity By State August 2012 Illinois in 3rd Place
  • Foreclosure Activity by Type August 2012
  • REO Sales decrease 31% from a year ago. 2nd QTR 2012
  • Foreclosures & Short Sales in the U.S. The gap between REO’s and Short Sales continued to Shrinkin the 2nd QTR 2012. REO’s outnumbered short sales by just 9,833, the smallestdifference since the 3rd QTR of 2007. 14% of all Sales were Non-Foreclosure Short Sales. Atransaction on a property in which the foreclosure process asnot yet started. Realty Trac VP Daren Blomquist, “Given the shortage ofsupply and the seasonally strong buyer demand in the 2nd QTR2012, it’s no surprise that the average foreclosure related salesprice increased both on a quarterly and annual basis”
  • IL Cities with the highest gains in Home Sale Prices
  • IL Cities with the highest drops in Home Sale Prices
  • MRED Housing Supply
  • MRED Housing Supply
  • Chicago Housing Supply
  • Chicago Housing Supply
  • Chicago New Listings
  • Chicago Closed Sales
  • Chicago Market Time
  • 60622
  • 60622
  • 60622
  • 60622
  • 60622
  • River North
  • River North
  • River North
  • Lincoln Park
  • South Loop
  • West Loop
  • What does ALL this data mean and what do you want me to do with it... Inventory levels will continue to drop if thecurrent market conditions continue. Increases in home value prices. Increased competition from buyers andinvestors. Fewer REO’s on the market and just asmany Short Sales. Traditional Marketing approaches will comeinto play for gaining listings.
  • realtor marketing planreal estate websites | online marketing | training
  • the realtor online marketing plan section 2 Marketing Basics Social Media Trulia & Zillow Develop Your Plan Take into consideration the MarketConditions
  • just using social media won t take you to the promise land of unicorns and pots of goldusing the social media s are just TOOL s to usefor broadcasting your message and expanding your reach...
  • Social Media & Real Estate engage in social media both SOCIALLY & for REALESTATE. don’t treat all social media platforms the same. be willing to adapt to changes in how socialmedia is used and consumed by users. reach for your natural creative ability. decide which social media platforms you wantto engage in. be willing to get the information and educationon how to use these platforms.
  • the 3 main sources for real estate leads... DATABASE LEADS: Your sphere of influence COLD LEADS: Advertising, mass mailing, officephone calls, etc... ONLINE - INTERNET LEADS: Social media,Trulia/Zillow, websites, blogging, etc...)
  • three undeniable truths about effective marketing campaigns need an objective - goal. plus, they areset with a start & end point. campaigns should run consistent and repetitious.(marketing never sleeps) return on investment (ROI): campaigns must bemeasured and analyzed for cost vs. effectiveness.
  • 3 stages of online - internet marketing for real estate1. BASIC: Using Social Media and Real EstateMarketing Profiles.2. ADVANCED: Websites, video creation, advancedsocial media, advanced Zillow/Trulia accounts.3. BRAVEHEART: Craigslist Ads,Blogging,advertising, squeeze pages, advanced videoblogging, pay per click ads. Spending money togenerate leads
  • stage 1: basic full deployment of all free accounts breakdown into two types of accountsa. social media (facebook, youtube, linkedin, twitter,pinterest...)b. online property marketing (zillow, trulia, homes.com,realtor.com...) free profiles completely filled out for optimization. activate program for building online testimonials. back to basics - pictures and video
  • stage 1: basic agent branding your own branding of your name and your business isextremely important when engaging online for leadgeneration. take extra consideration of your profile pictures &logos. think of your events, activities, and community and howyou can interject these into your online marketing. remember how your branding is extremely important topotential buyers and sellers when they find you online.
  • stage 1: basic your mission your primary mission in stage 1 is to get your professional name everywhere onthe internet through the use of free social media and property marketing sites
  • Set up and optimize the stage 1: basic following accounts: Use this as a guide for completingfacebooktwitteryoutube SOCIALgoogle+ NETWORKINGgoogle places WEBSITESlinkedinyelppinterestzillow.com REAL ESTATEtrulia.com MARKETINGr e a l t o r. c o m WEBSITES
  • NAR: 2011 Report On Homebuyer Statistics 37% were First-Time Buyers, Medium Age 31 63% Walked through a home that they first previewed online. 63% were Repeat Buyers, Medium Age 53 10% Found an Realtor online to buy a home. INFORMATION SOURCES FOR BUYER PROPERTY SEARCH 53% Drove by a home they previewed online first. 88% Of buyers used Internet Searches for homes. 87% Of buyers used a Real Estate Agent for home searches. 55% From Yard Signs 30% From Newspaper Ads 19% Home Book and/or Magazine
  • stage 1: basic additional notes Consider using AngiesList.com if your looking formore exposure. It s not free but effective. Make a plan for getting all of these profilescompleted. It should not take more than 1-2 weeks. Consider which social media you want to engagein. It s not absolutely necessary that you engage onall of them. Ask El Guapo for more info...
  • stage 1: changing your view on social mediaThe Social Media Networks simply provide some sortof outlet or platform to broadcast your message...R e a l t o r s w i l l o f t e n s a y t o m e “He y i s Fa c e bookworking for you? Because it doesnt work for me, Ipost all of my listings on it but never get any oneinterested”S oci a l Medi a Ne t wo r k s a re n o t a Cla ssif ie d s A d .What works is your ability to generate meaningfulre la ti o ns hi ps an d c o m m u nit y. Th e n e t wo rk is ju st aplace for you to do that relationship building in.
  • stage 1: changing your view on social mediaThe real power of social networking isn’t in socialnetworking. The real power of social networking isn’t incollecting likes or retweets or followers or fans. The realpower of social networking isn’t in gathering up largenumbers of these abstractions.The power of social networking is real. It is in creating realconnections in real time by the use of Images, Videos,Ideas, & Thoughts....
  • stage 1: changing your view on social mediaYour relationships in the real world are real. Your ability touse digital tools and press buttons on keyboards and tapflat pieces of glass and plastic with invisible electronicsensors embedded and connected to more copper andsilicon and then transmitted through the air to towers andwending through space and time until it arrives onsomeone else’s piece of glass where it jumpsinstantaneously into their mind...where your idea becomes their idea too. This is thereal power of social networking.
  • stage 1: I believe both of these sites are as valuable as SocialMedia. Fill out your profiles 100% on both of these platforms. Update your listings & Connect your listings on both ofthese platforms. Use Video & Additional Pictures for marketing your listingsonline. Use the Trulia Blog to expand your authority on Buyer/Seller topics and issues.
  • stage 1: Probably the most important tool for you to use on theseplatforms are to use the Recommendations feature. Start building your Realtor Online Presence by having acompleted profile and plenty of Recommendations. MOST IMPORTANT: Recommendations will help youplace higher in the Agent Results & Listings Results.
  • Advertisements Trulia & Zillow both sell different types of AdvertisingPlans. These plans go by Zip Codes. Apply basic marketing rules when engaging inAdvertising Plans on both Trulia & Zillow. Contact me for more information.
  • how you are pulled up with a basic account on zillow
  • one of chicago s top agents nottaking advantage of zillow , YET
  • one of chicago s top agents n taking advantage of zillow
  • GOTO ZILLOW & TRULIA PROFILES ONLINE
  • SWITCH TO SOCIAL MEDIA SLIDES
  • stage 2: advanced real estate website blogging advanced Trulia & Zillow accounts video production it s all about producing content, content,and more content.....
  • stage 2: advanced the real estate website a real estate website should be an information portal for yourclients & prospective clients a base website is your online - interactive business card info for buyers: school info, mortgage calculators, propertysearches, how to guides/e-books and tool kits info for sellers: how to guides/e-books and tool kits, yourmarketing plan, property evaluations info for real estate: short sales, community, rent to own,property management, etc... The Blog: you can activate the blog feature of a wordpresswebsite and begin producing weekly content for improving yournatural SEO, plus establishing yourself as an authority figure inyour market.
  • stage 2: advanced blogging blogging is an easy way to develop a catalog of informationfor buyers and sellers. with effective blogging you can establish yourself as anauthority figure on real estate in your community. developing community pages/blogs are an effective way tobuild natural SEO for your website. blogging well written articles can differentiate yourself fromother competing Realtors in your area.
  • stage 2: advanced Advanced accounts on Trulia and Zillow work. Advanced accounts must be tested and tweaked foroptimization. You still must have a completed profile and optimize yourlistings for full effectiveness.
  • stage 2: advanced video production there are two types of video Realtors produce. 1.) PropertyVideos & 2.) Realtor Videos. Property Videos: Showcases your property listing and theagent. Property videos should engaging and unique with limitedspeaking from the agent and GOOD music. Agent Videos: Showcase the agent. They can be a simpleintroductory video, or, an informational video on a specific topic(short sales, first-time buyers, investment property, staging ahome, etc...). REAL: being real in your videos with good sound and videoquality is most important. don t be too scripted.
  • stage 3: braveheart complete destruction to the enemy, conquer yourterritory. google/facebook ads. craigslist Advertising w/squeeze pages. paid SEO activities