http://www.agentredefined.com This is the base guide for every Realtor to use when putting

1. realtor
marketing
plan
online marketing | websites | social
media
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2. what is agent redefined?
it is george cuevas
we perform realtor training in tech marketing
we build websites for realtors
we do graphic/logo work for realtors
we build out youtube background pages for
realtors
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3. realtor training blog
weekly training articles for realtor marketing & tech
comments and Q&A can take place here
you can future topics
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4. what does
agent redefined want?
to provide free & paid for training for realtors
to build a realtor website for you
to come out to your office to give a training
session
to have you come out to one of our live training
events
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5. who is el guapo
former realtor from chicago with extensive short sale
experience
tech geek
proudly served in the US Army
loves to travel the country and meet / train realtors
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6. where do realtor
leads comeof
your database (sphere from?
influence)
cold lead (advertising, mass
mailing, etc)
online/internet (social media,
websites, etc...)
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7. three undeniable truths
about effective marketing
campaigns need an objective - goal. plus, they are
set with a start & end point.
campaigns should run consistent and repetitious.
(marketing never sleeps)
return on investment (ROI): campaigns must be
measured and analyzed for cost vs. effectiveness.
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8. three stages of online - internet
marketing for real estate
1. basic: using everything that is FREE.
2. advanced: websites, video creation, advanced
social media, advanced zillow/trulia accounts
3. braveheart: blogging, advertising, squeeze pages,
advanced video blogging, pay per click ads, spending
money to generate leads
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9. stage 1: basic
full deployment of free accounts
breakdown into two types of accounts
a. social media
b. online property marketing
free profiles completely filled out for optimization.
activate program for building online testimonials.
back to basics - pictures and video
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10. your primary mission in stage 1 is to get
your professional name everywhere on
the internet through the use of free social
media and property marketing sites
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11. Set up and optimize the
stage 1: basic following accounts: Use this
as a guide for completing
facebook
twitter
youtube SOCIAL
google+ NETWORKING
google places WEBSITES
linkedin
yelp
pinterest
zillow.com REAL ESTATE
trulia.com MARKETING
r e a l t o r. c o m WEBSITES
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12. facebook
fan page or no fan page? you really should do the fan page...
how to use facebook: it s all about CONTENT
(images, video, links, clever posts)
think about what your going to post/your audience: Friends VS Clients
percentage of Real Estate related posts VS. Social posts (35% ¦ 65%?)
back to basics with pictures and video: creative images and video get more
clicks, short videos get looked at.
your friends don t want to be sold a house once every week/month
SEO: google indexes facebook pages
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13. facebook posting ideas
cool views make great posts(spectacular views, cool kitchens, cool
backyards/pools)
crazy house things make great posts (chandelier in the garage, a pink
bathroom, etc...)
a picture of your real estate sign posted up on a new listing with comment
like another great day to be selling houses , or, check out my new signs,
what do you think
say happy b-day to your friends
closing picture, take a picture of you with a satisfied client after a closing
at the title company, or getting dinner/drinks, celebrating, passing the keys,
etc...
your friends can know your a realtor without you selling them every week/
month
block out advertising effect
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14. Facebook doesn't work! Neither does Twitter. Neither does Foursquare. Neither does any other social network.
None of the social networks work.
What works is you. You do the work. The networks simply provide some sort of outlet or platform to do whatever it is that
you’re doing there.
So when people talk about “Hey is Facebook working for you?” or “I don’t get how Twitter works” there’s a reason. They’re
talking about it because they’re still focused on the networks.
What works is you. It’s your ability to generate meaningful relationships and community. The network is just a place for you
to do that relationship building.
The networks provide simple tools, simple abstractions of social behavior we might go through in the real world. Instead of a
smile and wave as we pass each other on the street we get a thumbs up button on a screen. Instead of a little chit chat at the
checkout line we get a 140 characters of how your day is going. Instead of a high five we get a retweet.
The real power of social networking isn’t in social networking. The real power of social networking isn’t in collecting likes
or retweets or followers or fans or mayorships. The real power of social networking isn’t in gathering up large numbers of
these abstractions.
The power of social networking is real. It’s really real. As in, reality.
Your relationships in the real world are real. Your ability to use digital tools and press buttons on keyboards and tap flat
pieces of glass and plastic with invisible electronic sensors embedded and connected to more copper and silicon and then
transmitted through the air to towers and wending through space and time until it arrives on someone else’s piece of glass
where your idea becomes their idea too
where it jumps instantaneously into their mind
is the real power of social networking.
Try focusing more on the last part of that chain of events and worry less about about the first part.
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15. connect your listings to your account
completely fill out profile - 100%
testimonials: both zillow and trulia provide email forms to fill
out and send to clients.
more testimonials will help you reach the top of zillow/trulia
engage on zillow and trulia blogs.
use the widgets / facebook apps
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16. how you are pulled up with a
basic account on zillow
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17. one of chicago s top agents not
taking advantage of zillow , YET
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18. one of chicago s top agents n taking
advantage of zillow
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19. youtube
read the training article in Realtor Training Blog
start making video, it s easier than you think.
content: your property videos
content: agent video, showcase yourself
ROCKSTAR: content: community video, showcase your
community
go to http://www.youtube.com/ushometours/
great example of an effective youtube page
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20. youtube
videos should ideally be 2 - 5 minutes max, anything over 5
minutes has to be really, really good to keep viewers watching
it.
think of your background, natural backgrounds of your office
work great.
property videos can include more than just the house, show
off the park, community pool, neighborhood, places nearby,
etc...
get a youtube background from me!!! LOL
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21. google places
if you have a physical address for your
business, you need to be using google places.
easiest and cheapest tool for SEO.
needs up to date client reviews in order to
maximize effectiveness.
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22. linked in
your professional profile in social media
google searches like and index the linkedin
results
fill out your profile 100%
grow your networks strategically and locally
get at least 2-3 recommendations from CLIENTS
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23. linked in
fill out your profile
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24. pinterest is a social networking site which
is based on using images for bringing people/
networks together to share images, services,
products, places, etc...
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28. stage 2: advanced
the website
video production
producing content, content, content
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29. the what is theestatereal estate website?
real purpose of a website
a real estate website should be an information portal for your clients &
prospective clients
a base website is your online - interactive business card
info for buyers: school info, mortgage calculators, property searches, how
to guides/e-books and tool kits
info for sellers: how to guides/e-books and tool kits, your marketing plan,
property evaluations
info for real estate: short sales, community, rent to own, property
management, etc...
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30. the real estate website
IDX: Prices vary depending on your local MLS
The cheapest IDX we have found is from
DiverseSolutions.com & IDXBroker.com: $40 - $60/month
IDX can be easily placed into any WordPress website
Purchase an IDX feed directly from an IDX provider to
SAVE money!!!! Try and not purchase from a reseller of IDX
USE IDX TO MARKET TO POTENTIAL BUYERS!!!!!!!!
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31. the real estate website
IDX: Prices vary depending on your local MLS.
The cheapest IDX we have found is from
DiverseSolutions.com & IDXBroker.com
IDX can be easily placed into any WordPress website
Purchase an IDX feed directly from an IDX provider to
SAVE money!!!! Try and not purchase from a reseller of IDX
USE IDX TO MARKET TO POTENTIAL BUYERS!!!!!!!!
TECHNOLOGY

32. the real estate website
why use WordPress?
affordable
customizable
1000 s of themes to choose from (themeforest.com)
keeps up to date with tech changes/trends
1000 s of WordPress tech geeks that can work on your site
no monthly fees when you own your own site
contact me when your ready to start talking websites
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33. stage 3: braveheart strategy
attack and conquer campaigning and destroy your competition
facebook/google PPC
squeeze pages
blogging
paid SEO
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