Leveraging Web And Social Media To Sell Your Home

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How to leverage the Web and social media to market and sell a home. These are all the techniques I use to market my listings. Custom web site, SEO, Adwords, video, Facebook, Twitter, LinkedIn, MLS, syndicated listings

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  • Fantastic presentation. You're a forward thinking agent in a pretty traditional industry. Well done, thanks for sharing. I'm a homeowner who's developing a social media campaign to sell my own house and am soaking up all the information on can on those who have done this.
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Leveraging Web And Social Media To Sell Your Home

  1. 1. Leveraging the Internet and Social Media to Sell Your Home SUSAN ERNST, Realtor 978.764.3087 [email_address] www.TheHomeVoice.com
  2. 2. Home buyers rely on the Internet Massachusetts Home Buyers in 2007: Source: Profile of Home Buyers & Sellers -Massachusetts Report, National Association of Realtors, December 2007 90% used the Internet to search for homes before contacting an agent 3 Weeks Searched for average of before contacting an agent 88% purchased their home through a real estate agent
  3. 3. Home buyers rely on the Internet Newspaper Advertisement Internet Already Knew the Seller Friend or Neighbor Real Estate Agent Home Builder Yard sign 39% 29% 10% 8% 8% 2% 2% Where Massachusetts home buyers found the home they purchased: Source: Profile of Home Buyers & Sellers -Massachusetts Report, National Association of Realtors, December 2007
  4. 4. Custom Web site for your property: 10StarrCircle.com
  5. 5. Take a Visual Tour
  6. 6. Take a Visual Tour
  7. 7. People who watched the Visual Tour
  8. 8. Map this Home
  9. 9. Map this Home
  10. 10. Print a Brochure
  11. 11. Print a Brochure
  12. 12. Post on my Blog
  13. 13. Useful information on local market
  14. 14. Sites are optimized for search engines My Blog Custom site for home
  15. 15. Music video for the home
  16. 16. Promote on Facebook
  17. 17. Twitter: Tweet about it
  18. 18. Video on YouTube
  19. 19. Google AdWords Ads
  20. 20. Google AdWords Ads
  21. 21. Ads on CraigsList.org
  22. 22. Ads on CraigsList.org
  23. 23. Found on Google’s Real Estate section
  24. 24. Found on Google’s Real Estate section
  25. 25. Listing is syndicated to the most popular real estate sites

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