Web & Social Media Analytics Previous Year Question Paper.pdf
Industry & Consumer Perspectives FOP Solution 2012
1. 7th Seminar on
Nutrition Labeling, Claims and Communication Strategies
August 29-30, 2012 - Bangkok, Thailand
Industry and Consumer
Perspectives on the FOP Solution
Akarat Suksomcheep, Ph.D.
Food Processing Club,
Federation of Thai Industry
Classified - Internal use
2. Topics
Impact of Obesity Issue
Situation and Drivers
Role of Food Processors/Private Sectors
Proposed Concept to Address the Issue
Example of Industrial Initiatives
Learning and Opportunities
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3. Overweight and Obesity (“Globesity”)
Are Today’s Hot Topics
Overweight and obesity are major concerns globally
1.7 billion adults & children are estimated to be
overweight or obese, globally
Undernourished/malnourished—also a major
problem (estimates of nearly 850 million)
Increased risk of Non-Communicable Diseases
(NCDs)
Impact on Quality of life and Health care costs
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4. OBESITY IS DUE TO MANY FACTORS
Obesity is a result of a combination of
factors:
Genetic
Metabolic
Behavioral
Output
Environmental (kcal) Intake
(Kcal)
Cultural
Socioeconomic
No one food or beverage is to blame,
…but all calories count, including those provided by
industry
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5. Obesity is a complex, multi-factorial problem
INTERNATIONAL NATIONAL/ COMMUNITY WORK/SCHOOL/
INDIVIDUAL POPULATION
FACTORS REGIONAL LOCALITY HOME
Public Leisure
Transport
Transport Activity/
Facilities
Globalization
Energy
Urbanization Public Expenditure
of Safety Labor
markets
Health Infections
%
Health
Care OBESE
Development
Worksite AND
Social security Food & OVER--
Sanitation Activity Food WEIGHT
intake :
Media Media & Nutrient
programs Culture Manufactured/ Family & density
& advertising Imported Home
Food
Education
School
Food & Agriculture/ Food &
Nutrition Gardens/ Activity
Local markets
National
perspective
Classified - Internal use …with no single solution
6. Doing the Obesity Math …it’s all about
balancing calories in with calories out
All macronutrients (except water) contribute calories…
Energy Intake
Proteins Fats Carbohydrate Alcohol
(including sugars)
1g = 4 Kcal 1g = 9 Kcal 1g = 4 Kcal 1g = 7 Kcal
…and all calories count,
no matter what food or beverage they come from!6
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7. Energy intake from
food consumption in Thailand
% OF DAILY ENERGY INTAKE
1.4 Rice and grain products
2.3 Pork and pork products
1.1
2.3 2.1 1.2 Freshwater food
3.3
3.9 Oil and fat
4
Duck/Chicken eggs
4.1
5.1 63.4 Snacks
5.9 Beans and bean products
Poultry
Seafood
Granulated sugar
Beverages
Based on National Consumption Survey (2003-2006) Cattle meat
Fruits
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8. The Challenge is…
Motivating and empowering
people of all ages to achieve
“Energy Balance”
MAJOR COMMUNICATION AND
INFORMATION CHALLENGE
EDUCATION IS CENTRAL TO
SUSTAINABILITY
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9. The Role of The Private Sector
Helping to identify and advance workable
solutions to obesity
Work closely with key stakeholders including
o Governments
o Academia
o Health professionals
o Civil society
To promote active, healthy lifestyles,
healthy diets and adequate physical activity
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10. Self Evaluation
• What is our expertise and infrastructure?
• To broaden the impact of regional/local program
• Start by internal activity, among industry
• Leverage aware inside organization then affiliates
can be ambassadors
• Broaden the dialogues with stake-holders
to be a part of the solution
• Time to act is now
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11. Invited Theptarin Hospital to conducted AHL day at office (Jun 20, 11)
• General health check
• Physical fitness check
• Several workshops i.e.
• Nutrition labeling & Balance diet
• Physical Activity
• Body massage
• Keynote lecture by Dr.Panya Khaimook
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12. The Goal of the industry on obesity
Improve the health of our customer through education,
our variety of products and physical activity
THINK, EAT, MOVE
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13. Think
To empower consumer with informed choice
Energy intake = Energy expenditure
Overweight Healthy weight Underweight
Nutrition information
On-pack Off-pack
Back of Pack Front of Pack Brochure Website
Nutrition Information Panel
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14. Nutrition Signpost on
Front of Pack (FOP)
Classic panel Fact-based (Guideline Daily Amounts -
GDA) (Supported by several major companies in Thailand)
Better-for-you
===Nutrition criteria====
Multi-Traffic Lights or Hybrid (National Health
Assembly)
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15. Examples of GDA labeling in Thailand
More than 500 SKUs at early 2011 prior to mandatory
Nestle Milo Powder
Tesco Lotus
Coffee-mate Nutritional Value per 140 g
Energy Sugar Fat Sodium
Calorie/serve < 40 kcal Calorie/serve > 40 kcal,
therefore, need to put the
Do not need to put
disclaimer statement of
"not low calorie food” Consumer rank
Coca-Cola 1. Energy
2. Fat
3. Sugar
Energy 4. Sodium
80 most of consumer do not
Kcal link Sodium with Salt
Nutrition panel
not low calorie food Classified - Internal use
16. GDA labeling from other producers
Hyper market
Tesco (3 tablets without Na) Carrefour (per 100 ml/day) Big C (local hyper
marker)
Energy Fat Sugar Sodium
CP (largest food company in Thailand)
Frozen foods
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17. Obesity debate in Thailand
2007 Dept. of Health proposed Multi Traffic Light (MTL) nutrition
labeling to FDA, Industry opposed the proposal and proposed
nutrition education as solution
FDA issued new regulation that require for NIP on BOP
labeling for snack foods i.e.
potato chips, cracker,
wafer, extruders & cookies
2009 National Health Assembly
(NHA) proposed its resolutions to address obesity issue in Thailand
to Cabinet includes Amount per serving (XX g)
1) MTL as mandatory requirement Energy Sugar Fat Sodium
2) Pricing and Tax Measures 100 Kcal 12 g 6g 150 mg
XX% XX%
5%* 6.3%*
3) Sales and Marketing Restriction * *
*% of Recommended Daily Intake for Thai (Thai RDI)
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18. Multi traffic light or Color coded labeling
proposed by National Health Assembly
Amount per serving (XX g)
Energy Sugar Fat Sodium
100 Kcal 12 g 6g 150 mg
5%* XX%* XX%* 6.3%*
*% of Recommended Daily Intake for Thai (Thai RDI)
Color coding nutrition criteria for snack
Nutrients Green Yellow Red
Energy (Kcal) ≤ 100 > 100 - 200 > 200
Fat (g) ≤ 3.25 > 3.25 – 6.5 > 6.4
Sugar (g) ≤ 2.5 > 2.5 – 5.00 > 5.0
Sodium (mg) ≤ 120 > 120 - 240 > 240
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19. Study impacts
on Multi Traffic
Light
How can consumer
choose or interpret
multi color in real
situation??
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20. Food Processing Club, FTI
Positions on Nutrition Labeling
1. All foods and beverages can be part of a
balanced, sensible diet combined with
regular physical activity
2. Fact base nutrition information shall be
displayed on front of pack of pre-packed
foods and beverages
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21. Food Processing Club, FTI
Positions on Nutrition Labeling
3. Simplified nutrition information shall included
energy (Kcal), sugar, fat and sodium per
standard serving size according to local
regulation and/or CODEX Guideline of Nutrition
Labeling
4. Collaborate with all stake-holders on consumer
education in order to leverage awareness,
understanding of nutrition information and apply
in daily life for healthy living
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22. Why should be
GDA (Guideline Daily Amounts) Labeling
Nutritional value per pack (35g)
Energy Sugar Fat Sodium Energy
100 20 10 g 1500 mg 100
Kcal g 20%* 20%* Kcal
*% Thai RDI
This is not low energy food This is not low energy food
Fact base nutrition information on front of pack, eye
catching
Not cause misperception (do not cause good-bad food
concept) and encourage balance diet and energy
Internationally accept, implement in more than 80 countries
around the world, more than 500 SKUs in Thailand at early
2011 Classified - Internal use
23. The second round of debate (2009 – 2011)
National Health Assembly
proposed (Cabinet adopted
proposal)
FDA First format
All percentage + Added Sugar
April 7, 2011
Final format after
discussion
(with commitment of Consumer Education)
Removed Added Sugar,
Total Sugar 65 g/day 24, 11
enforcement on Aug
recommendation period
With 1 year grace
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24. • Most of snacks which mandatory
requires to display GDA on FOP
complied with new regulation
within grace period
• Voluntary format still allowed
• Several tablets sizes and font
sizes and good proportion with
label area
(some case seemed too small)
• Imported food well adapted
to the regulation with creative
solution use
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25. • Since nutrition information shall be declare per
whole pack, sometime information is not
simply applicable for decision
• Suggestion: Package which larger than
2 serves should be declared per standard serving
• Fixed format may discourage voluntary labeling
• Suggestion as long as in-line with MOPH Notification No.
182, general format should be allowed
• Format shall be harmonized among region or international
to promote food trade among region
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26. 1. Manufacturer training on GDA labeling
development
2. Support GDA Roadshow to raise awareness
among consumer in 4 regions of Thailand
อานเป็ น-กินเป็ น-เน้นประโยชน-
่ ์
โภชนาการดี
3. Nutrition education booklet for educators by
Thai Dietitians Association
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27. FDA and Federation of Thai Industry
GDA Road Show with FDA
30 places in Bangkok and 4 major cities
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28. FDA and Federation of Thai Industry
Aug 21, 2012 Bangkok
“From Basic of Nutrition to GDA labeling” Workshop
• Basic nutritional knowledge for
health educator
• Energy balance and trade-off
• Reduction of sugar, fat, sodium
• Reading NIP
• Understanding GDA labeling
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29. promote physical activity in all group of consumers
Obesity – Overweight Rate and Exercise Performing Rate among Thai Population
Obesity Rate and Exercise Performing Rate <%>
80 % Obese (BMI > 30) 160
% Overweight (BMI 23 – 30)
70
% of Respondent Performing
Sufficient Exercise
60 (30 min/day, 5 day/week) 120
50
40 80
30
20 40
10
10 20 30 40 50 60 70
Average Age <Year>
Based on the results of 2 different survey studies conducted in 2003 - 2006 By Nutrition Division,
Department of Health, Ministry of Public Health Classified - Internal use
30. promote physical activity in all group of consumers
Sponsor sport events in all levels
o Olympics
o FIFA World cup
o Local level event
Support non-professional sport
activities
o Aerobics
o Football Coke Golden Legs Football Club
Tesco Lotus
o Volleyball
Pepsi Nestle
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31. promote physical activity in all group of consumers
Promote physical activity
o Mahidol University Bicycle Project
Support international taskforce
o Exercise is Medicines
American College of Sport Medicine
Networking with professional
association
o Bring in PA boost to Thai Dietetics
Association (TDA) Annual meeting
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32. Executed Planned
1. Food Group hosted a Media Seminar 1. Press release of the Seminar (NOW)
on “Thailand’s path to Healthy and 2. Engaging press editors and report (Nov)
Balance Diet” in partnership with 3. Press Interview with doctors and nutritionists
on balanced and healthy diet (Nov)
Lean Thai
• 36 media attended (Newspaper and
Under FTI Food Group
TV)
Banner
• Educate media on basic nutrition
and balanced diet: “no good food Satisfaction chart
or bad food” to help them write a 8
8
more balance news 7 6 6
6 5 5 55
5 4 4 4
4 3
3 2
2 1 1 Highest
1 0 00 00 00 0 00 High
0
Moderate
venue and sports…
Do much do you find
interesting do you think
satisfaction over the
How much do you think
How much do you think
included in this seminar
interesting and useful?
presented in the…
experience gained…
Do you find activities
this seminar and the
this seminar is in…
Please rate your
the information
improved your…
How effective and
this seminar has
Little
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33. The local experience
Private sector either international or local can contribute
to improve obesity situation and prevention
Global commitment shall cascade to the fields and
across functions
Industrial alignment in all levels is the keys
Single policy across industry
Work with regional and international to make significant
impact
Strong commitment shall be effectively sustain with
tangible outcome
Public-Private partnership is the key of success
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