Real-Time Bidding Product Brief
 

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The results are in: Real time bidding (RTB) has grown at a phenomenal rate and it is clear that it is the future of media buying. According to eMarketer, RTB spending in the United States will reach ...

The results are in: Real time bidding (RTB) has grown at a phenomenal rate and it is clear that it is the future of media buying. According to eMarketer, RTB spending in the United States will reach $7.1bn by 2016 -- nearly a third of the display ad market -- up from $1.9bn this year. However, in today’s world, advertisers engaging with RTB purchasing partners can only optimize media buys using simple attribution, and then only based on the activity within that partner. This means that the buying partner is not using the same metrics to optimize that the client is using to measure its performance.

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Real-Time Bidding Product Brief Document Transcript

  • 1. The results are in: Real time bidding (RTB) has grown at a phenomenal rateand it is clear that it is the future of media buying. According to eMarketer,RTB spending in the United States will reach $7.1bn by 2016 -- nearly a thirdof the display ad market -- up from $1.9bn this year.However, in today’s world, advertisers engaging with RTB purchasingpartners can only optimize media buys using simple attribution, and thenonly based on the activity within that partner. This means that the buyingpartner is not using the same metrics to optimize that the client is using tomeasure its performance.Adometry has solved this problem by creating the Attribute RTB Connector,an automated integration enhancement that improves the performance of DSP, Network, and Real-Time bidding platforms by combiningAdometry’s industry-leading attribution modeling with buying platform optimization. Advertisers using the Adometry RTB Connector with acertified purchasing partner will have access to Adometry Attribute™ data, can optimize accordingly, and generate better results.Imagine automatically combiningadvanced attribution modeling withmedia buying platform optimizationA Leader in Forrester’sInteractive AttributionWave™ 2Q 2012A Leader in Forrester’sInteractive AttributionWave™ 2Q 2012RTB Digital Display Ad Spending2010$0.0$1,000.0$2,000.0$3,000.0$4,000.0$5,000.0$6,000.0$7,000.0$8,000.02011 2012 2013 2014 2015 2016AttributeRTBConnectorAttributeAudienceConnectorAttributeOfflineConnectorAttributeDirect MailConnectorAttributeDeviceConnectorAttribute Catalyst FrameworkAdometry Attribute
  • 2. Adometry, Inc.4301 Westbank Dr.Building A, Ste. 100Austin, TX 787461-866-512-5425info@adometry.comNEXT STEPSTo get started or to learn more about using the AttributeRTB Connector, contact your Adometry Sales Director.Questions? Contact Adometry: info@adometry.comAbout AdometryAdometry, Inc. redefines marketing analytics by combining and interpreting previously silo-ed sources of big data togenerate actions that improve return on advertising spend and increase sales. Through its SaaS-based attributionplatform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels forsome of the world’s largest advertisers to identify the true consumer purchase journey. Adometry’s scientifically provenmethodology and flexible, easy-to-implement solution generates the industry’s most accurate insights, in the shortestamount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures, SierraVentures, Shasta Ventures and Stanford University. For more information, visit www.adometry.comCopyright 2013. Adometry and Click Forensics are registered trademarks of Adometry, Inc. Adometry Attribute and Attribute Catalyst Framework aretrademarks of Adometry, Inc. All Rights Reserved. 0213The Attribute Catalyst Framework™ - Setting theStandard for Programmatic Buying IntegrationThe Attribute Catalyst Framework™ is the standard for integratingwith programmatic buying platforms that allows this to happen.Certified buying platforms accept the attribution feeds fromAdometry, and optimize the bidding and delivery based on thosefeeds. Adometry Attribute clients can buy with confidence fromcertified buying platforms, knowing that those platforms areoptimizing delivery using the very metrics the client is using tomeasure campaign success.The Attribute RTB Connector – How It WorksFundamentally the Attribute RTB Connector gives advertisers thepower to automatically:• Import media and pricing information from the buyingplatform to use in attribution and optimization modeling. Withmore up-to-date media and pricing information, Attribute canbuild better optimization recommendations.• Push detailed attribution results into the programmaticbuying platforms so advertisers can bid on inventory andoptimize purchasing based on advanced attribution modeling,and include account multi-channel campaign data. Thisincludes impression-level attribution scoring, as well as searchkeyword scoring.Certified RTB Platforms and ProcessSince the list of certified partners continues to grow, the best placeto see the latest list is on the Adometry website at www.adometry.com. Partners who are interested in becoming certified shouldcontact us via email at partners@adometry.com.DataWarehousingPredictiveModelingReal-Time BidsFractionalConversions oreCPA perBid ItemCost, ContextAutomated DailyDSP’sImpression BidManagementPushPullKeyword BidManagementBID