The results are in: Real time bidding (RTB) has grown at a phenomenal rate and it is clear that it is the future of media buying. According to eMarketer, RTB spending in the United States will reach $7.1bn by 2016 -- nearly a third of the display ad market -- up from $1.9bn this year. However, in today’s world, advertisers engaging with RTB purchasing partners can only optimize media buys using simple attribution, and then only based on the activity within that partner. This means that the buying partner is not using the same metrics to optimize that the client is using to measure its performance.

1. The results are in: Real time bidding (RTB) has grown at a phenomenal rate
and it is clear that it is the future of media buying. According to eMarketer,
RTB spending in the United States will reach $7.1bn by 2016 -- nearly a third
of the display ad market -- up from $1.9bn this year.
However, in today’s world, advertisers engaging with RTB purchasing
partners can only optimize media buys using simple attribution, and then
only based on the activity within that partner. This means that the buying
partner is not using the same metrics to optimize that the client is using to
measure its performance.
Adometry has solved this problem by creating the Attribute RTB Connector,
an automated integration enhancement that improves the performance of DSP, Network, and Real-Time bidding platforms by combining
Adometry’s industry-leading attribution modeling with buying platform optimization. Advertisers using the Adometry RTB Connector with a
certified purchasing partner will have access to Adometry Attribute™ data, can optimize accordingly, and generate better results.
Imagine automatically combining
advanced attribution modeling with
media buying platform optimization
A Leader in Forrester’s
Interactive Attribution
Wave™ 2Q 2012
A Leader in Forrester’s
Interactive Attribution
Wave™ 2Q 2012
RTB Digital Display Ad Spending
2010
$0.0
$1,000.0
$2,000.0
$3,000.0
$4,000.0
$5,000.0
$6,000.0
$7,000.0
$8,000.0
2011 2012 2013 2014 2015 2016
Attribute
RTB
Connector
Attribute
Audience
Connector
Attribute
Offline
Connector
Attribute
Direct Mail
Connector
Attribute
Device
Connector
Attribute Catalyst Framework
Adometry Attribute

2. Adometry, Inc.
4301 Westbank Dr.
Building A, Ste. 100
Austin, TX 78746
1-866-512-5425
info@adometry.com
NEXT STEPS
To get started or to learn more about using the Attribute
RTB Connector, contact your Adometry Sales Director.
Questions? Contact Adometry: info@adometry.com
About Adometry
Adometry, Inc. redefines marketing analytics by combining and interpreting previously silo-ed sources of big data to
generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution
platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for
some of the world’s largest advertisers to identify the true consumer purchase journey. Adometry’s scientifically proven
methodology and flexible, easy-to-implement solution generates the industry’s most accurate insights, in the shortest
amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures, Sierra
Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com
Copyright 2013. Adometry and Click Forensics are registered trademarks of Adometry, Inc. Adometry Attribute and Attribute Catalyst Framework are
trademarks of Adometry, Inc. All Rights Reserved. 0213
The Attribute Catalyst Framework™ - Setting the
Standard for Programmatic Buying Integration
The Attribute Catalyst Framework™ is the standard for integrating
with programmatic buying platforms that allows this to happen.
Certified buying platforms accept the attribution feeds from
Adometry, and optimize the bidding and delivery based on those
feeds. Adometry Attribute clients can buy with confidence from
certified buying platforms, knowing that those platforms are
optimizing delivery using the very metrics the client is using to
measure campaign success.
The Attribute RTB Connector – How It Works
Fundamentally the Attribute RTB Connector gives advertisers the
power to automatically:
• Import media and pricing information from the buying
platform to use in attribution and optimization modeling. With
more up-to-date media and pricing information, Attribute can
build better optimization recommendations.
• Push detailed attribution results into the programmatic
buying platforms so advertisers can bid on inventory and
optimize purchasing based on advanced attribution modeling,
and include account multi-channel campaign data. This
includes impression-level attribution scoring, as well as search
keyword scoring.
Certified RTB Platforms and Process
Since the list of certified partners continues to grow, the best place
to see the latest list is on the Adometry website at www.adometry.
com. Partners who are interested in becoming certified should
contact us via email at partners@adometry.com.
Data
Warehousing
Predictive
Modeling
Real-Time Bids
Fractional
Conversions or
eCPA per
Bid Item
Cost, Context
Automated Daily
DSP’s
Impression Bid
Management
Push
Pull
Keyword Bid
Management
BID