Customer Engagement is Transformed with Facebook Search Retargeting & Adobe Media Optimizer
•
1 like•1,587 views
Facebook search retargeting with Adobe Media Optimizer will help you re-engage customers, reach new prospects and cost-efficiently maximize conversions.
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (15)
Recently uploaded
Recently uploaded (20)
Customer Engagement is Transformed with Facebook Search Retargeting & Adobe Media Optimizer
- 1. Search Retargeting Performance Further scaling performance, Search Retargeting accounts for 13% of all conversions driven by ads on Facebook. 13% OF TOTAL FACEBOOK CONVERSIONS Facebook Search Retargeting drives performance across the board for global gaming company. Compared to concurrent Facebook campaigns, Search Retargeting delivered: Search Campaign Performance Facebook Search Retargeting delivered 16% more uplift in conversion than concurrent search campaigns at similar spend levels. 19% LOWER COST-PER-ACQUISITION (CPA) 45% HIGHER CONVERSION RATE (CVR) 63% ACQUISITION UPLIFT SEARCH 16% CONVERSION UPLIFT We’re here to help. Let’s talk. Contact us online or call 877-273-6669 Get in touch with a specialist to find out how Adobe Media Optimizer can help you get more out of your Search and Facebook advertising. © 2015 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Adobe Media Optimizer, and the Adobe Media Optimizer logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Transform customer engagement with Facebook Search Retargeting—powered by Adobe Media Optimizer. Reach the right customers. Right now. Re-engage customers by leveraging the right data 1 Reach new prospects with audience matching 2 Close the loop and cost-efficiently maximize conversions 3 By leveraging search-intent data to enhance first-party and Facebook audience data, Adobe Media Optimizer allows you to quickly re-engage non-converting customers on Facebook. You can also build lookalike audiences to target new prospects with highly relevant ads—all on a unified platform. How Adobe Media Optimizer and Facebook work together to zero-in on high-value customers. Audience Pool Search Intent Data Past Web Purchasers CRM Data Demo Geo Interest/Lifestage Device O/S Custom Audiences (Re-engage) Lookalike Audiences (New prospects)