Attracting and managing talent in digial arena

1. Attracting & Managing Talent in Digital Arena
Adecco – the world leader in staffing and human resource services
Hanoi, 22 July 2014 Ninh The Dung, Adecco Vietnam

2. 2014/7/22 P2
Anyone not
leveraging social
referrals is
behind the curve
Social recruiting has grown up and has seen universal adoption across industries.

3. 2014/7/22 P3
Index

4. 79% of companies using and planning to use Social
Media Channels in 2014

5. Social Recruiting’s Impact
Social recruiting has enhanced the way companies find and assess candidates

6. What to Expect !!!
 Increase the visible to recruiters
 Don’t need to work hard to update resume
or push skills to recruiters
 ALL they have to do is keep their profiles
updated – daily/ regularly basic
 Search for top tier/ PASSIVE candidates
 Easily searching for candidate’s resumes
and skill update
 Review potential candidates’ major skills
faster and more efficiently
Candidate
Recruiter

7. Step into the Social World
60% of job seekers expect companies
interact with its followers or fans
73% of job seekers between the ages of
18-34 found their last job via Social network
More than a trend
Give employers a human face &
voice to engage directly with
potential candidates

9. Engage candidates at the first steps
• Community building via listening, digesting and
responding
• Provide new and exciting information about product
& service
• Share useful information
• Creating posts
• Be visual via pictures and videos
B
Y

10. Essential Platforms

11. 2014/7/22 P11
Index

12. The best network for jobs

13. Company Website
Great tool
to attract
talent! • Make the site as friendly as
possible
• Post company events, office
video, employees’ testimonials
• Make it easily to get company
culture

14. 2.6 million Company pages
Over 40 million users in Asia

15. LinkedIn
• Approach candidate directly
• Develop and expand a personal network of
professionals
• Stay in touch with former, valued, trusted colleagues for
potential future employment
• Actively search for candidates among LinkedIn
members by searching on keywords
• Develop a complete, keyword-rich profile for your
company on LinkedIn
• Search for employees based on references from
recommenders you trust
• For a fee, can post jobs on LinkedIn and recruit and hire
candidates

16. Over
1.3 billion
monthly active Facebook users
Starbucks: 27 million fans | Red Bull: 26 million fans | PlayStation: 19 million fans |
McDonald’s: 14 million fans | Levi’s: 10 million fans

17. Facebook
• Share fresh, interesting content to tick your audience
such as: articles, videos, photos, infographics, surveys
and others
• Add/invite people to like your page
• Listen and be responsive
• Give industry insights, post employee experiences
• Schedule update and monitor results

18. CROSS-POLLINATION
1 post/ video can go to all social media channels!

19. “Workations”
Staying connected!

20. Is vacation really a vacation?
54% of people on a reduced ‘business- as- usual’
mode during vacation
28% of people work more than 3 hours a day even
in vacation

21. Staying connected – Pro or Con?
Said by Georgette Tan,
Group Head of Communications for MasterCard Worldwide
‘I sometimes drop notes to
my staff. I’m more careful
these days as I’ve learnt to
hold myself back, but it’s
very easy to reach for the
phone, key something in and
send it, so as not to forget
about it.’
…’But this was causing my
staff some concern. They
thought that since I had sent it
to them, it was important and I
wanted them to see to it right
away. It was causing undue
stress for them and that was
never the intent. The intent
was to flick that information to
them so that they knew about
it.’

22. Worry-free vacation
4. Prepare for the worst case
Practice being hands-off for longer and longer stretches --
even when you’re in the office -- to allow employees to get
comfortable being in charge
1. Replacement person Pick the right person, the most capable and reliable and
designate them to be your second-in-command
2. Maximize opportunities
for staff
Make a virtue of your need to depend on your staff while you’re
away by asking your employees to do more
3. Practice, practice, practice
5. Improve time management
What’s the worst that could happen? Take this not as a
rhetorical question but as a challenge requiring a detailed,
documented response
Think ahead: what tasks could interfere with the time you will be
away? Attend to these ahead of time, and plan your trips
strategically around your busy times.