Slides for the first lecture on service design at KISK of Masaryk University in Brno. February 2014.

1. Service Design
Everything is
designed
Service Design Course
VIKMB32
1

2. What‘s the news
this week?
2

3. The Joshua Tree effect

4. Everything is
designed
the question is how
4

5. “One could describe
Design as a plan for
arranging elements
to accomplish a
particular purpose.”
Charles Eames
5

6. Home-made
Profi
Where is the
difference?
6

7. Designers deliver on
time, budget and
repeatedly with good
results.
They do things for
others not just
themselves.
kim Goodwin
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8. Your
favourite
restaurant
8

9. Service
Economy
or is it really?
9

10. Time for brno
philharmonic
10

11. How do we
design stuff?
11

12. Book a few Dates
12 May 2014 (The whole day)
We will do a field trip
Location will be disclosed later
30 May 2014 (Evening)
Networking with lecturers and partners
Bar, který neexistuje
12

13. Until Next Time
1) Please open a bank
account at Airbank, Zuno,
Equa or similar and track all
steps in the process.
2) Please read one of the
following books. Links and
more on the blog.
13

14. Next Meeting
Vaňkovka Shopping Mall
Central Foyer with Fountain
Get ready for one of the personas
Tuesday 4 March 2014
12:30 – 15:30
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15. The Personas
1. Senior (use props to limit your hearing, vision and movement)
2+1
2. Foreign Student (two big bags, camera, a bit confused)
2+1
3. Blind Student (sunglassess, white stick)
2+1
4. Person on a wheelchair
2+1
5. Mother with a trolley
1+1
6. Foreigner (you do not play him/her, you need to bring someone)
1+1+ext
15