1. JessicaZan’s brief “thinking out loud”
some things I learned from design
(and that dentists could take advantage from)
jessicazan.com

2. This is not a typical dental presentation, althought it was made by a dentist.

3. So if you expect to see beautiful pics of teeths or tips from dental experience...

4. ... you won’t find them here.

5. I just wanted to share some things I learned by working side by side with designers...

6. ...and that I wished I knew before.

7. So if I could give some advice on how to create nice documents, they would be...

8. 1
Keep it simple
(the less elements, the easier it will be the understanding)

9. 2
Summarize
(there’s no need of many words to explain an idea)

10. 3
Fruit salads Are Delicious
(but let’s agree that it may be hard to recognize each fruit in it)

11. 4
Have a sequence
(so your audience will follow your rationale)

12. 5
Don’t be redundant
(please!)

13. 6
Be visual
(images are worth a thousand words, and dentists are becoming better photographers)

14. 7
(it is funny and you don’t need to be an artist)

15. 8
Watch the details
(as if you were working in your best case)

16. 9
Have a conclusion
(everything must be wraped up)

17. (and)10
Have fun :)
(it does not mean you are not being serious)

18. Conclusions
Anything you share with others reflects not only how much you know but also
who you are. So it is worthy to make sure that your creations are aligned to
the way you think, feel and act.
In the beggining it may seem hard, but the same way as your dental practice improves
each time you see a patient, your presentations may also get better each
time you work on them.

19. thank you | gracias | obrigado
jessicazan.com

20. Just a “PS”
The tips I expose here are just a little part of many ways that design may help dentists
in terms of document creation. My idea was not to approach them all, and we need to
consider that I still have infinite things to learn from it.
But I thought it could be useful to share some of the learning I have been experiencing
in the last 5 years working with marketing and innovationg in healthcare, area that I am
completely in love for, and not to leave aside what I learned in my 7-years of dental
practice.
jessica zan