Ace web academy is a leading training institute in Hyderabad that also provides complete training in website content writing, technical writing, SEO content as well as creative writing courses.

1. Informative content for quality traffic to your
business website
Content is an important element of a website. It is effective to lure and, hold visitors to your
site. Have a fore thought about your target audience and provide information that is useful and
readable. Your content will create a direct impact on web traffic. Contents must be optimized
with relevant keywords of the pages to impress the search engines. High quality content should
be able to-
 Attract the visitor’s attention
 Give the details of the brand you are promoting.
 Help the website rank higher in search engine results.
 Virtually compel them to perform pre-defined actions on web pages.
There are various aspects involved in effective writing. The information you write should be
relevant, informative, interesting and without any spelling / grammatical errors.
When content is such vital and a driving force for any website, it is very imperative to know the
basics of a well structured writing.
Planning: Before writing gather ideas on your topic, try to link the ideas, focus on various
aspects of the subject, and sequence the focal points.
Outline: Once you’ve done with planning, start on an outline draft, as it provides a snapshot of
each section of the article, the topic flow and it efficiently constructs an ordered overview of
your article.
Writing: Writing content for the internet is not the same as writing it for a publication. Your
writing should be audience specific, informative, interesting, useful and attractive. A web
visitor is hunting for information, and mostly they give a glance at websites and click on the
link that catches their interest; therefore the titles that you present should be catchy as well as
self explanatory.

2. When writing for the Web
> Write clear and effective,
preferably in a conversation style
easily readable by everyone.
> Write short paragraphs and do
away with unnecessary words.
Avoid repeating what you want to
say rather use different
paragraphs for different ideas.
> Create headlines that stand out
and attract viewership. A heading
sustains your reader’s interest.
> Use Carewords – the words people are looking for in other words that very familiar because
people use those words for searching their subject of interest.
Never treat your visitor as regular academics who love reading quantitative & complicated
texts rather consider them as information seekers. Don’t overload the reader with information;
organize the contents in such a way the reader should be intuited to read through completely.
Placing the important information first followed by other ideas you would like give and don’t
forget to write conclusions.
The great wave of website dominance is fuelling the need for business to establish and sustain
their online presence; and strong and effective content is one of the driving factors for web
traffic. It is not enough just have creative ideas, knowing how to reach your target audience
with your writing is what it matters!
Clear &
simple
content
Concise
paragraphs
Relevant
headings
Use
'Carewords'