Industry Predictions for 2014: Viewability

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This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013. It addresses expectations and plans for viewability measurement in 2014. …

This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013. It addresses expectations and plans for viewability measurement in 2014. Read more in Adweek: http://bit.ly/1ivvKX6

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  • 1. I UTY US N S PL D R E I UTY RD T N FR 04 N S PEII SO 21 D R CO VI EWABI I L TY HWM OT T V WB I? O IPR NI I AIT A S E LY ADVERTI SERS PUBL SHERS I 5% 3 8% 8 oav te blvvwbi fdeir ee i aiy r s ie e l s t wlee os eht i v yr m wa l r o b iprni 04 m oat 21 t n 2% 2 HW RAVRIRPAN G O AEDETESL I S NN TMAUEI AIT O ESRV WB I? E LY opbs r ful e i s h s tt ah ya vwbi i aiy e l t m a r et es e n um hsan ahdo ipc n ma o t pglot ae y au dca dho rl ees t v a r e e el nm eoasepg u brfdprae 1% 7 ir s t ne e h ca d e nm eoas u brfd ao t fd bv h o eel 1% 9 6% 2 sdhy a et a t ’ cp i ed c aM C ceid n R-cde ar t suofm hi o tnr t r li o e m d v dr ei e o an p no o del l twr icy a k rt wtarpr i 3 ay h d t m a r etedr es e nv o um n 9 % 2% 5 p nosasv l tu de e a e rr vwbitho g i aiye nl y e l c o t olgaecsa t yo f r gnesdh d ae i i e ntl tu ayi aiy op nos nvwbi a e e l t m a r et es e n um D AVRIREPCTBY N V WBE O DETESXETO U OL I AL S YE IPE I S NEHM CDI R I IE? M RSO OCTE R AV OYS F D SN S LT “ ernto goosec ni ast nl W a ogi tc i r ag gdls t e n nd h n o ui t M Cfiavo ,a F m sreal , h R lssdirSfr ea nb d e i t sy e a t e e adi aiy es e et sna id nvwbim a r ni t drz . e l t u m s a de”  PUBL SHER RESPONDENT I S uc : n etn I ut P l , o e e 2 1. o re U d r e n s y u e N v mb r 03 o d r s