Digital marketing refers to advertising and promoting brands online to connect with potential customers. It involves using various digital channels and technologies like websites, social media, email, SEO, mobile apps, online ads, etc. The goal of digital marketing is to increase brand awareness, drive website traffic, generate leads and boost sales. Some key benefits include the ability to reach a wider audience in a cost-effective manner, target specific demographics, increase customer engagement through interactive formats, and easily track and measure marketing campaign results.

1. Digital Marketing
An Overview

2. Contents of this slide
Here’s what you’ll find in this slide::
1. What is Digital Marketing?
2. Why is Digital Marketing Important?
3. B2B vs B2C Digital Marketing
4. Types of Digital Marketing
5. Benefits of Digital Marketing
6. How to Create a Digital Marketing Strategy
7. Email Marketing Tips
8. Social Media Marketing Tips
9. Key Takeaways

3. ● Definition: Promotion of brands online to connect with potential customers via internet and
digital channels
● Encompasses email, social media, web ads, text/multimedia messages
● Compared to inbound marketing, digital marketing looks at individual channels for conversion
while inbound considers overall strategy
What is Digital Marketing?

4. ● Over 5.16 billion global internet users
in 2023
● Accessible reach through various
digital channels
● Minimal upfront costs make it cost-
efficient for small businesses
● Works for both B2B and B2C
companies but strategies differ
Why is Digital Marketing Important?

5. B2B vs B2C Digital Marketing
● B2B has longer decision
making process, B2C
responds to short term
offers
● B2B focuses on logic and
evidence, B2C on emotions
● B2B involves multiple
decision makers, B2C
values one-on-one
connections

6. Types of Digital Marketing
● Search Engine Optimization
(SEO)
● Content Marketing
● Social Media Marketing
● Pay-Per-Click (PPC)
Advertising
● Affiliate Marketing
● Native Advertising
● Influencer Marketing
● Marketing Automation
● Email Marketing
● Mobile Marketing

7. Benefits of Digital Marketing
● Broad geographic reach
● Cost efficiency compared to traditional
marketing
● Quantifiable results and metrics
● Easier personalization based on collected
data
● More real-time connection with audience
● Convenient call-to-actions and
conversions

8. How to Create a Digital Marketing Strategy
● Set specific, measurable, achievable,
relevant and timely (SMART) goals
● Identify and understand your target
audience
● Create a budget for digital marketing
spend
● Select appropriate digital marketing
channels to use
● Refine marketing efforts by analyzing
campaign data

9. Email Marketing Tips
● Segment your audience for targeted
campaigns
● Ensure emails render properly on mobile
● Create a campaign content calendar
● Test different campaigns with A/B testing

10. Social Media Marketing Tips
● Post high-quality, engaging content
● Respond to comments professionally
● Know optimal posting times
● Track engagement metrics

11. Key Takeaway
● Digital marketing should be a primary focus of modern marketing strategies given its
advantages
● Benefits of digital marketing:
● Broad geographic reach to wider audiences
● More cost-efficient than traditional marketing
● Provides quantifiable metrics to track performance
● Allows for easy personalization based on customer data
● Enables real-time communication and engagement with customers
● Drives quicker conversions with easy call-to-action

12. Who are we!
Founded in November 2015, Half Circles Media Pvt. Ltd. is a leading social media and
digital marketing agency based in India. With a mission to "complete the half circles"
in the digital space, Half Circles Media leverages its expertise in social media strategy,
digital campaigns, online reputation management, and more to drive results for
clients.

13. Our Digital Portfolio
Social Media Posts
For queries mail us: info@halfcircles.in
Contact us: +91- 9839836095
Visit Our Website : www.halfcircles.in

14. Our Digital Portfolio
Our Magazine Publications
Visit Our Website : www.grasshopperyatra.com/en

15. Our Projects

16. Our Projects

17. CREDITS: This presentation template was
created by Slidesgo, including icons by
Flaticon, infographics & images by Freepik
Thanks
For any queries and questions
info@halfcircles.in
+91 983 983 6095
www.halfcircles.in
Credits: Slidesgo, Flaticon, Freepik
Images copyright Half Circles Media