Copy Of Sneak Preview Into Jagran Solutions Ab

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Copy Of Sneak Preview Into Jagran Solutions Ab

  1. 1. Promote . Engage . Experience . Measure . Optimize “ Welcome to the Experience” Jagran Solutions Brand Activation via Consumer Connect Strategies
  2. 2. Our Portfolio • Signature Events • School Contact Programs • Product and Press Launches • Mall Activation • Dealer and sales Conferences • Road shows • Resident conferences • College contact programs • Television Production Customized brand activation • Award Ceremonies modules • Concerts • Retail Activation • Artist Management • Seminars • Exhibitions & Expos • Contest Management • Special Activations • Loyalty programs • Audio Visuals • Direct mailers • Rural Activation
  3. 3. Advantage -Jagran Solutions • One stop shop for all your Brand Activation Needs. • Our network across 1800 cities in India & our International Associates in U.S, U.K , Australia & Middle East • Integrated marketing communications is our strength drawn from the understanding which comes from having both traditional and new media expertise in house.
  4. 4. The Company We Keep
  5. 5. Our Strength • Our culture of agility, passion and respect- qualities that shine through in our people and the experience they create. • We believe that by inspiring people- each other, our clients and their audience- we shall always inspire results. • We believe that understanding the clients business and the brand values is the key to a successful plan. • We believe that our understanding of media in all its forms, our network and our ability to plan in an integrated manner a measurable activation is our core. • The legacy of a 65 Year old Super brand insures that process driven by systems and work driven by passion is at the center of our existence
  6. 6. Our Work – A few case studies – Events Signature Events Product Launches Press Launches Dealer Conferences Sales Conferences Resident Conferences Television Production Award Ceremonies Concerts Artist Management Exhibitions & Expos Audio Visuals
  7. 7. Signature events JAGRAN FORUM 2008 • 16th January, Hotel Taj Palace, New Delhi. • An annual property event of JS. • Where great minds from India and World over to meet to exchange views on contemporary political and social issues. • This year’s theme - ‘Democracy and Conflict Resolution in Asia’. • Eminent personalities like Sh. L.K.Advani, Sh. Kapil Sibal, Mr. Arun Jaitley, Mr. P. Chidambaram, Prof. Gerald Peiris, Prof. Hekmat Karzai, etal, are an integral part of Forum • A televised annual property Forum is telecast CNBC.
  8. 8. Special Events 7thInternational Oil & Gas Conference and Exhibition, (Petrotech Launch) • The 7thInternational Oil & Gas Conference and Exhibition, PETROTECH-2007 was organized from 15th – 19th of Jan,2007 by Oil and Natural Gas Corporation Ltd (India’s National Oil Company) under the aegis of Ministry of Oil and Natural Gas, Government Of India . • Hon. Minister of Petroleum and Natural Gas Shri. Murli Deora did the inauguration of the exhibition. • The event was conceptualized by JS with thematic performances and Story boards as a medium to the launch
  9. 9. Special Events Star Voice of India • Hunt for the Voice Of India • A televised event – Prime time weekend content • Events in Mumbai, Kolkata, Indore, Delhi, Jaipur & Lucknow.
  10. 10. Product launches Windows Vista India launch • The “Wow” started with the India launch of Windows Vista showcased against the Icon which stands for India “The Taj Mahal”. • Covered in National as well as International Media arguably the only event of the year which was showcased in THE FINANCIAL EXPRESS UK. • A PR dream as 70 street kids were trained for over a month by Ashley and performed to announce the Launch Of Vista In India. • The event generated over 350 press clips and was covered by almost every national and regional publication in the country.
  11. 11. Integrated Product Launches • Microsoft XPSE launch for India o Regional language Windows o 41 cities across 5 states o Over 8 modules ran simultaneously across 2 months. o Won against an all India BTL Agency Pitch o An Integrated Approach to Below Below The Line
  12. 12. Launch Events
  13. 13. Press Launches – Redefining Outcome Vs Output • TVS conducted a Nation wide contest culminating into a custom made Scooty to be given to the winner. • We created an exciting Splash where in Preity Zinta created Scooty’s colors for the season in Mumbai painting Live with the celebrated painter from Delhi Nupur Kundu. • The media just loved the excitement • Client Feedback - "Dear Ambika, This is to put on record the terrific work done by you and your team in executing the closure of Make Your Splash press event at Mumbai on 15th Feb 2006. ….evolving the idea from a boring prize distribution ceremony to an exciting Splash where Preity created her own colors for the season - Live! My compliments on both quality ideation and the excellent execution to make the event a grand success! Keep the good work going! Best Wishes" Anuradha Bambawale
  14. 14. Activation led properties • Gatorade Pacers is an annual initiative by Pepsi to promote Pacers in India. • In the last two years with Gatorade Pacers 2007 & 2008 the initiative has become a property which is much looked forward to by schools across the country. • Participants are selected across 2 groups: Under 15 and Under 22. The selection is conducted through school, college and cricket club contact programs across the 4 regions. • Srinath, Sreesanth, T. A. Sekhar constitute the Jury for Gatorade pacers and are actively involved in the selection as well as the grooming process. • The winner gets trained at the Denis Lilee Academy while the runners up in the categories get trained at the MRF academy. • The property spear heads the process of Gatorade as a brand been accepted as an integral part of the players Kit while drawing substantial PR for the brand.
  15. 15. Dealer & sales Conferences IDEA Dealer Meet • A platform to highlight the credentials of Aditya Birla Group, the parent company, along with an overview of the Indian Mobile Telephony market. • The winners of the Dealer Contest were awarded. 1 Million Celebration • An evening of celebration post the achievement of 1mn. connections for the circle. • The event was for internal employees of Idea.
  16. 16. Resident Conferences • 250 People from across the country • 5 day conference • Turn Key Project o Invites o Travel o Hospitality o Speakers o Entertainment o International Performers o Vox Pops & Audiovisuals o Music Video Spoofs
  17. 17. International Conferences • Sir Sean Connery with 40 other Celebrated delegates like, Sir Anthony O Reilly, T he Right Honorable Brian Mulroney. • The International Advisory board of The Independent chose it as the preferred destination for its year 2006 conference • A week full of meetings with the Honorable Prime Minister, and heads of state as well as tours to tourist destinations. • With private jets and exclusive evenings at the Maharaja of Jaipur palace, a week of memories from the land of the kings flawlessly packaged by Jagran Solutions.
  18. 18. Award Ceremonies • 50 awards • International artists • Flash modules for nominations before each award section • 4 hours of power packed entertainment modules • Special music Video – with the HOD as the “star attractions” Ericsson
  19. 19. Exhibitions & Expos
  20. 20. Brand Associations and Customized solutions • The “Wow” starts here !!! with a special tie-up which changed the look and feel of 400 CCD’s across the country. • With cross promotions becoming big in the International marketers book, Jagran Solutions Took the Launch of the decade to 5.2 million consumers with Special Cartoons on merchandise, T-shirts & Mugs, branded menu panels and cards, • The special commemorative Brew “Wow-fee, and free wristers with every Wow-fee. Door stickers, posters & a makeover for Café Beat completed the “Wow”. • A first in the history of launches and one more in the list of Jagran Solutions firsts, the campaign received international acclaim for its innovations and impact.
  21. 21. Activations culminating into Concerts • A comprehensive redemption based activation for Wrigley’s North East markets. • The entire slew of activities was woven around Amit Paul concerts (Indian Idol 2007 Runner Up) at Shillong & Guwahati. College activation, road shows and in-shop activities to edge on redemptions in return for a pass to the concert • Results: Double Mint secured three times the shelf space in the retail markets in the two cities. o Pre-promo achieved over 3, 42,000 sales based trials
  22. 22. Artist management
  23. 23. International Acts
  24. 24. Our Work – A few case studies – Promotions School Contact Programs Road shows College contact programs Customized brand activation modules Retail Activation Seminars Contest Management Loyalty programs Direct mailers Rural Activation
  25. 25. Mall Activation • Windows Vista Launch Activation o 5 Metros – 2 months o An integrated Technology led activation • A new technology was brought in India “Ubiq Windows”, through which the various features of newly launched Windows Vista were demonstrated • This was a touch less experience which highlighted the screenshots of Windows Vista, • Consumers could click photos and have their images morphed into various situations o The Pics were then mailed to Email, Id’s, and MMS’d as mobile wall papers. Generating a CGM through interactive module and website, creating the WOW
  26. 26. ITC Fiama Di Wills – BTL Launch ITC FIAMA DI WILLS Studio “The taste of the pudding lies in the eating” • So to launch the Fiama Di Wills range the best way to sample was usage based trials. • 5 variations of studio designs were executed at over 50 weekends across malls in the country • Hair wash sessions were given where in the consumer not only received a free hair wash and styling with the variant best suited to their hair type but received their “new look” picture on the spot. • Over 0.7 million samples (Wet & Dry) across 7 cities.
  27. 27. Mall & Airport Activation
  28. 28. School Contact Programs Scooty Aagey Badho • Two States, 58 cities, 3000 schools • An integrated Below Below the line plan o OOH, Electronic, Ground activation, Media Innovations and tactical PR o Little surprise that the program not only reached out to 6.7 lacs TG with participation of 2.5 lac TG but also won us an INTERNATIONAL AWARD o Detailed case study available on request
  29. 29. Activating Kids @ Schools
  30. 30. Road Shows (mobile) Triple Recognition • Mountain Dew o 7 states, 185 cities, 425 locations, 60 days and 6 lac contacts. o Dew dared and Jagran Solutions rose to the challenge. o The brand of extreme sports and an extreme exercise of networking, logistics and planning o A record breaking activity with 38% conversion and a single day record of over 4000 SKU’s sold.
  31. 31. Road shows
  32. 32. Road Shows (Kiosk) • Kiosk activities o More than 15 Brands o 5000 locations o 16 states • Location Types o RWA’s o Malls o Markets o Office complexes o Parking o Colleges / Campuses Idea Tata Indicom Zee TV Pulse Foods Seventy MM EverYuth TVS Red FM Asian Paints
  33. 33. College Contact Programs • ICFP o Colleges in metros -to inform and engage students in the final years about ICFP & its course curriculum o Seminars organized on the second day where career prospects in financial service industry and ensure registration of students for different programs offered by ICFP o Over 200 students from each college per city registered to participate in the career seminars • Idea Youth Card o A sales based initiative with a special spot offer for college students o Conducted across 50 colleges in the city Idea Eva Nourish Chic Shampoo ICFP ITC Marico Silk-n-Shine
  34. 34. Customized Brand Activation Modules • Red FM – Simran Ki Khoj #2 o The Idea Drove the activity o On Air Promotions , Wake up calls o Branded Autos ,And one big birthday bash o Won us the AIPA 2006 for The Wackiest Promotion o PMAA2007 for the best small budget campaign Dear Team Jagsols Let me start with saying that the execution of M#1’s Simran Ki Khoj 2 was absolutely Rocking!!! Truly RED FM style we have had a huge response from this activity, I congratulate you on a commendable Job even when it was pouring... Hundreds of listeners have called in and this is a big success story for red FM. Keep it up Cheers! Ranjeet Ahluwalia Manager – Marketing RED FM 93.5 - Delhi
  35. 35. Retail Activation ITC Fiama Di Wills range • 3 month long activation to spruce up sales and sampling at retail. Across 6 key cities • The initiative for the new product range aimed at o Organized and dedicated branding initiatives o Gaining Shelf Space o Increasing retail presence o Adding sales volume by tapping impulse purchase consumer segments. o Sampling
  36. 36. Channel Activation & Retail Audits • Channel Training & POS Audits o Microsoft – 500 outlets across 41 cities o 3 Month long Program o Dealer & Sales staff training on new software o POS placement o Demo station set up with Audio Visual o 6 audits across 2 months o Specially trained trainers conducted the module
  37. 37. Contest management • SMS Bases Promo Engine o Sales driven activity o Physical validation of genuine across 42 cities o Profiling of select winners for a PR campaign o In house expertise  Short code  Legal consultation for smooth processing  Documentation and attested filing
  38. 38. Our Work – A few case studies – Activating Emerging India Rural programs Haat activation Consumer activations Planning Health promotions
  39. 39. Emerging India - Product launch • Saheli the re launch of a product which has been traditionally Taboo, • TG women 22-40 years addressing the perception while maintaining its seriousness. • 45 seminars across 9 B & C category cities • Our approach and execution not only won us a valued client but also the AIPA 2006 for The best product launch • Case Study available on request
  40. 40. Emerging India- Consumer Trials • Market share was the buzz word in the brief, • Keo Karpin the brand and at its core the proposition of styling. • An integrated communications activity which covered mass media with below the line activities of Parlors, branding, styling booklets, seminars, and mobile parlors across 8 districts. • Case Study available on request AIPA 2006 Finalist
  41. 41. Consumer Awareness Program • An activity spanning 5 states. • A rural campaign true to its form with traditional mediums of communication integrated with the popular bollywood films. • The mix of Audio Visual, brand communication with a strong sales follow up proved quite successful. • A program which ran for13 months • Case Study available on request
  42. 42. Rural India- Mobile Hospitals MP Govt.Initiative • The social initiative by Dept. of Health, MP Govt. to provide medical facilities free of cost to poor & tribal mass of Madhya Pradesh, for a period of 3 years starting • 14 specially designed ambulances, each equipped with a doctor, nurse, compounder, and medical equipment • Covering 30 plus villages in each block daily across the state providing free health check- ups, medical aid and consultation. • TV monitors are used to propagate tips on health and hygiene. • Activity covers R3 & R4 markets o Case Study available on request
  43. 43. Direct mailers • Direct mailers o A mid sized segment o Driven by Innovation and clutter breaking Ideation. o MS EPG DM “Effective Bait To get your Viewers Firmly Hooked”
  44. 44. Audiovisuals • Audiovisuals add life to Below Below The line activation o Conferences o Launches o Road shows o CCP’s & SCP’s o Sales trainings • With a qualified creative and production team on board our Av’s integrate perfectly with the requirement ICICI Prudential Pepsi Co JPL LML I Next
  45. 45. Below the line is clichéd Activation is Brand Central Channel Neutral Jagran Solutions Brand Activation via Consumer Connect Strategies

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