Rules of the Game• The preliminary round consists of 30 questions• Question no’s 5, 10, 15, 20, 25 and 30 are starred and would be used to break a tie• Top 8 teams make it to the final• All the best
Q1• Launched in 1969-70,this brand continues to be the largest selling Lager Beer brand in East India.• It also happens to be the No.2 Lager brand Pan India.• Which brand?
Q3• “Asha-the discovery of the Peninsula”-is a first of its kind Music theatre aiming to nurture the rich and diverse musical heritage of India.It aims to provide 360 degree support to talented musicians across the country transcending boundaries of languages, genres and musical forms. It was piloted in Rajasthan in 2010 and has now grown into a much bigger platform spanning the entire country.• Which brand is backing this initiative?
Q7• The new logo of this organisation has been designed through an extensive crowdsourcing exercise spanning the virtual world and students from over 150 colleges and design schools. The contest which ran for a span of 2 months registered over 2500 entries by more than 1500 participants from across the globe. Out of the entries received, Eric Atkins of USA was announced as the winner of the contest.• "It was tough to choose one amongst 2500 entries but we all decided that the final logo is a true reflection of the X brand which is young, innovative, dynamic, bold, extrovert and fun”, said Pratik Seal, Head- Marketing,X.• Id X-revealed during a Sports Tournament in March 2012.
• Wilkinson is cheering for Marc Lièvremont and the French team for the rugby final.
Q11• X was at the Hapur railway station waiting anxiously for the train to start. Sitting inside his air-conditioned compartment, he said he could almost touch and feel the searing heat outside. Just as the train was leaving the station, he saw a porter sound asleep, covered by the shadow of a mountain of gunny bags stacked next to him.• A few days later, Y went on air with its new commercial that showed a man sleeping peacefully on a busy pavement, with a pile of X protecting him from the blazing sun.• The campaign for Y went on to bag a Gold at the Cannes.• Id X and Y.
Q14• In 1987, when faced with tough competition from an unlikely player, the top brass of Hindustan Lever plotted a strategy to inhibit its growth. They called it Project STING.• What did STING stand for?
*Q15• Which Gurgaon based Indian company , and a Market Leader, recently launched a new all- encompassing feature named Inspire‘?• It is supposedly inspired from a similar offering from a global giant in the same industry named ‘explore’.
Q16• The Parivartan programme is a brainchild of the organization’s Chairman, who felt that changing mindset of the people is of foremost importance to steer the organization towards greater glory.For its nearly 2 lakh employees,this was instrumental in bringing about a huge attitudinal change.• Which Organisation?
Q17• Back in the 1990-s,this organization started an integrated campaign to underline its efforts to trademark its own name.The campaign became famous through the line :• "You cannot ____ a ____ on a _____.Identify the organization/term.
Q18• Which product from the stable of a predominantly herbal company recently tied up with Limca Book of Records to create the largest In Store Display in India at GIP, Noida.• The product is a leader in its category.• The unveiling was done by Nargis Fakhri.