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Sylvia Allen keynote presentation at The Business of Fun 2011

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Sylvia Allen presents on creating and delivering more value from sponsorship partnerships at The Business of Fun 2011

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Creating and Delivering More Value from Sponsorship Partnerships to Build Revenue for Your Bottom Line www.asaecenter.org/mmcc
Over 2,000 years ago … ,[object Object],[object Object],[object Object]
How are you selling your sponsorships? ,[object Object],[object Object],[object Object],[object Object],[object Object]
You have to … . know your product .know your buyers . understand their needs . customize to meet those needs THEN DELIVER … TO BE SUCCESSFUL …
Sponsorship spending for 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion marketing for 2011 ,[object Object]
Sales steps to take during difficult economic times ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know the recession survival statistics ,[object Object],[object Object],[object Object]
Know the trends in marketing… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know what sponsors want … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And more … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sell benefits, not features! ,[object Object],[object Object],[object Object]
And, don’t dwell on branding! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who should you approach? ,[object Object],[object Object],[object Object]
Do your homework before you make contact! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some basic words of advice! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lucky bits of advice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Sylvia Allen keynote presentation at The Business of Fun 2011

  • 1. Creating and Delivering More Value from Sponsorship Partnerships to Build Revenue for Your Bottom Line www.asaecenter.org/mmcc
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