Start'essentials créativité - Alain Leduc

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Start'essentials créativité - Alain Leduc
Agence Bruxelloise pour l'Entreprise.

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Start'essentials créativité - Alain Leduc

  1. 1. Inspiration
  2. 2. How to get out ?
  3. 3. Transgression
  4. 4. Differentimpulse
  5. 5. Timing Information Inspiration Construction
  6. 6. Nice to meet You !
  7. 7. Idea ≠Solution
  8. 8. SolutionOriginal & relevant
  9. 9. Fuzzy
  10. 10. Balance
  11. 11. Idea
  12. 12. Solution
  13. 13. Creativity
  14. 14. Innovation
  15. 15. Creative Process 3 steps : chronology
  16. 16. Draw the frame
  17. 17. ExplorationReformulation Inspiration Challenge
  18. 18. 1. Exploration Reality 2. Divergence3. ConvergenceImagination
  19. 19. Originalité &Pertinence
  20. 20. Original & relevant Video Putpocket
  21. 21. Questions &Comments
  22. 22. Warm up
  23. 23. 1. Exploration RealityImagination
  24. 24. Comment se faireconnaître et vendre ?
  25. 25. Break
  26. 26. 1. Exploration Reality 2. DivergenceImagination
  27. 27. You cannot discovernew oceans,unless you havethe courageto lose sightof the shore.
  28. 28. Conditions
  29. 29. 4. NO judgment !
  30. 30. Judgment PerceptionBeliefs Experience PressureKnowledge
  31. 31. 4. NO judgment ! Why not contest Yes, and…
  32. 32. Techniques
  33. 33. Trashideas
  34. 34. Idea
  35. 35. Solution
  36. 36. Mismatch socks
  37. 37. Trashideas
  38. 38. TransgressRemove CreateDecrease Increase
  39. 39. Remove CreateDecrease Increase
  40. 40. TransgressRemove CreateDecrease Increase
  41. 41. 1. Exploration Reality 2. Divergence3. ConvergenceImagination
  42. 42. Convergence
  43. 43. Selection
  44. 44. Evaluation Matrix
  45. 45. « PPCO » Plus Potentials Concerns Options
  46. 46. Naked people in ad
  47. 47. Plus Potentiels•  Attirer attention •  Buzz Internet•  Provoquer réactions •  Couverture Média•  Montrer la marque •  Etre copié d’une façon différente •  Se souvenir de la marque•  Image (oser/impact) •  Augmenter les ventes•  Surprise Craintes Options•  CFP éviter le sexe ? •  Cacher le sexe•  CFP éviter de montrer •  Plus d’hommes nus que de seulement des filles nues ? femmes nues•  CFP rendre l’action •  Humour compréhensible ? •  Bonne cause
  48. 48. Clothing drive
  49. 49. « PPCO » Plus Potentials Concerns Options
  50. 50. Let’ssum up
  51. 51. Idea ≠Solution
  52. 52. Idea
  53. 53. Solution
  54. 54. Creative Process 3 steps : chronology
  55. 55. 1. Exploration Reality 2. Divergence3. ConvergenceImagination
  56. 56. Conditions
  57. 57. 4. NO judgment ! Why not contest Yes, and…
  58. 58. Techniques
  59. 59. Trashideas
  60. 60. TransgressRemove CreateDecrease Increase
  61. 61. « PPCO » Plus Potentials Concerns Options
  62. 62. Questions &Comments
  63. 63. Evaluation
  64. 64. Conclusion
  65. 65. Free ideas
  66. 66. Managecreativity
  67. 67. MakeIdeasHappen
  68. 68. alain@creativores.com www.creativores.com +32 (0) 475 732 228700 ideas on creativores.com/blog

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