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A2 A Investment Proposal

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  • 1. A2ACatalyst - Empowering Business Agility
    Opportunity to invest in
    A2A Catalyst – Online Brand Management
    © A2A Catalyst | www.a2acatalyst.com | October’09
  • 2. A2ACatalyst - Empowering Business Agility
    Business Snap-Shot
    © A2A Catalyst | www.a2acatalyst.com | October’09
  • 3. A2ACatalyst - Empowering Business Agility
    • A2A Catalyst is a dedicated web-solution service provider focused on end-to-end comprehensive services in the online business domain.
    • 4. Precisely, this venture is for optimizing the r-o-i on online marketing and opening up new avenues for them to enhance their brand value and sales volume through fine tuning of portal using Search Engine Optimization, Pay Per Click Management, Social Media Optimization, Online Marketing & Campaign Management and E-commerce Service Integration tools.
    • 5. The primary target market for this venture comprises of any and every business entity who wants to upscale the online business domain and make a mark in the WWW sphere. Explicitly this business venture has an unlimited market potential that can comprise of business initiatives irrespective of industry segment and size of investment.
    © A2A Catalyst | www.a2acatalyst.com | October’09
  • 6. A2ACatalyst - Empowering Business Agility
    Internet as Market
    © A2A Catalyst | www.a2acatalyst.com | October’09
  • 7. A2ACatalyst - Empowering Business Agility
    Users
    Global – 1.6 Billion (160 Crores)
    India – 81 Million (8.1 Crores)
    Daily Users
    Global – 25 Million (2.5 Crores)
    India – 10 Million (1 Crore)
    PPC
    Penetration
    Global – 24.7% of total population
    India – 7.0% of total population
    Growth
    Global – 36% per year on year in the current decade
    India – 152% per year on year in the current decade
    PPC
    © A2A Catalyst | www.a2acatalyst.com | October’09
  • 8. A2ACatalyst - Empowering Business Agility
    Promoters Profile
    © A2A Catalyst | www.a2acatalyst.com | October’09
  • 9. A2ACatalyst - Empowering Business Agility
    Promoters Profile
    AbhinabaChatterjee
    B Tech, MBA – Marketing
    Abhinaba is a functional consultant in one of India's top IT company. He is a seasoned business professional having expertise in business consultancy.
    He is empowered with the perfect blend of techno-functional knowhow so as to analyze the business requirement for clients and drive this venture towards attaining high degree of customer satisfaction.
    As a professional consultant, he will be driving the complete operation of this project taking cognizance of the technical intricacies involved in it.
    Rohan Jalan
    B Com
    Rohan started his career in Education and Training feild right from his graduation days. Off-Late, he has been involved in successfully setting up and managing educational institutes in Gwalior and Indore.
    He will be spearheading the Research and Development, Quality Controls and Financial Management of the organization.
    Saket Jalan
    B Com, PGDBA – Finance
    Saket is a Bangalore based capitalistic entrepreneur.
    He is owner of many successful business operations from diversified domains like Hostels and Hospitality, Catering, Software Development, Stock Tips, Music Academy, Real Estate, Furniture Retail & Interior Design, Education et al.
    His experience and business acumen is considered as impeccable among experts from varied fields.
    He has proved his mettle several times throughout his business career graph that spans for a 10 years.
    © A2A Catalyst | www.a2acatalyst.com | October’09
  • 10. A2ACatalyst - Empowering Business Agility
    Our Services
    © A2A Catalyst | www.a2acatalyst.com | October’09
  • 11. A2ACatalyst - Empowering Business Agility
    Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines, via natural or un-paid search results.
    Internet today has become a clutter of websites with presence of all the sectors, and from start-up organizations to Large Scale enterprises. So, it becomes extremely important to be present and make the presence felt.
    SEO
    Pay Per Click Advertisement (PPC) offers a unique online promotion platform wherein you can maximize onsite lead conversion through search relevant campaigns and marketing strategies.
    India has 81 Million internet users today, which has grown at almost 152% every year from start of this decade. This gives an immense market and if tapped properly, can boost the sales of any organization.
    PPC
    PPC
    Social Media Marketing (SMM) brings around a challenging opportunity for companies seeking to expand their online exposure and brand awareness capabilities.
    SMM
    Customer Relationship Management (CRM) is a simplified way of interacting with and managing data of the leads, prospective clients and existing customers. This web based application can generate any report a client looks for and can be customized according to business requirements.
    PPC
    CRM
    © A2A Catalyst | www.a2acatalyst.com | October’09
  • 12. A2ACatalyst - Empowering Business Agility
    Client Conversion and Satisfaction Process
    © A2A Catalyst | www.a2acatalyst.com | October’09
  • 13. A2ACatalyst - Empowering Business Agility
    CRM
    E-Comm
    PPC, SMM
    SEO
    Website
    © A2A Catalyst | www.a2acatalyst.com | October’09
  • 14. A2ACatalyst - Empowering Business Agility
    Membership and Associations
    © A2A Catalyst | www.a2acatalyst.com | October’09
  • 15. A2ACatalyst - Empowering Business Agility
    © A2A Catalyst | www.a2acatalyst.com | October’09
  • 16. A2ACatalyst - Empowering Business Agility
    Our Competitors (launched in or after 2008)
    © A2A Catalyst | www.a2acatalyst.com | October’09
  • 17. A2ACatalyst - Empowering Business Agility
    Source: www.topseos.in
    © A2A Catalyst | www.a2acatalyst.com | October’09
  • 18. A2ACatalyst - Empowering Business Agility
    Financial Projections during Steady State
    © A2A Catalyst | www.a2acatalyst.com | October’09
  • 19. A2ACatalyst - Empowering Business Agility
    © A2A Catalyst | www.a2acatalyst.com | October’09
  • 20. A2ACatalyst - Empowering Business Agility
    Income Statement
    An average return of 48% to the investor on his capital during steady state
    © A2A Catalyst | www.a2acatalyst.com | October’09
  • 21. A2ACatalyst - Empowering Business Agility
    Investment Structure
    © A2A Catalyst | www.a2acatalyst.com | October’09
  • 22. A2ACatalyst - Empowering Business Agility
    Investment as equity into a 100% subsidary of JGI Ventures Pvt Ltd
    Investment Details
    Holding Company - JGI Ventures Pvt Ltd
    Holding
    Brand & License
    100 %
    Cash Flow
    A2A CalaystPvt Ltd
    Capital Infusion
    Stake Dilution
    Investor
    © A2A Catalyst | www.a2acatalyst.com | October’09