A2 A Investment Proposal


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A2 A Investment Proposal

  1. 1. A2ACatalyst - Empowering Business Agility<br />Opportunity to invest in<br />A2A Catalyst – Online Brand Management<br />© A2A Catalyst | www.a2acatalyst.com | October’09<br />
  2. 2. A2ACatalyst - Empowering Business Agility<br />Business Snap-Shot<br />© A2A Catalyst | www.a2acatalyst.com | October’09<br />
  3. 3. A2ACatalyst - Empowering Business Agility<br /><ul><li> A2A Catalyst is a dedicated web-solution service provider focused on end-to-end comprehensive services in the online business domain.
  4. 4. Precisely, this venture is for optimizing the r-o-i on online marketing and opening up new avenues for them to enhance their brand value and sales volume through fine tuning of portal using Search Engine Optimization, Pay Per Click Management, Social Media Optimization, Online Marketing & Campaign Management and E-commerce Service Integration tools.
  5. 5. The primary target market for this venture comprises of any and every business entity who wants to upscale the online business domain and make a mark in the WWW sphere. Explicitly this business venture has an unlimited market potential that can comprise of business initiatives irrespective of industry segment and size of investment.</li></ul>© A2A Catalyst | www.a2acatalyst.com | October’09<br />
  6. 6. A2ACatalyst - Empowering Business Agility<br />Internet as Market<br />© A2A Catalyst | www.a2acatalyst.com | October’09<br />
  7. 7. A2ACatalyst - Empowering Business Agility<br />Users<br />Global – 1.6 Billion (160 Crores)<br />India – 81 Million (8.1 Crores)<br />Daily Users<br />Global – 25 Million (2.5 Crores)<br />India – 10 Million (1 Crore)<br />PPC<br />Penetration<br />Global – 24.7% of total population<br />India – 7.0% of total population<br />Growth<br />Global – 36% per year on year in the current decade<br />India – 152% per year on year in the current decade<br />PPC<br />© A2A Catalyst | www.a2acatalyst.com | October’09<br />
  8. 8. A2ACatalyst - Empowering Business Agility<br />Promoters Profile<br />© A2A Catalyst | www.a2acatalyst.com | October’09<br />
  9. 9. A2ACatalyst - Empowering Business Agility<br />Promoters Profile<br />AbhinabaChatterjee<br />B Tech, MBA – Marketing<br />Abhinaba is a functional consultant in one of India&apos;s top IT company. He is a seasoned business professional having expertise in business consultancy. <br />He is empowered with the perfect blend of techno-functional knowhow so as to analyze the business requirement for clients and drive this venture towards attaining high degree of customer satisfaction. <br />As a professional consultant, he will be driving the complete operation of this project taking cognizance of the technical intricacies involved in it. <br />Rohan Jalan<br />B Com<br />Rohan started his career in Education and Training feild right from his graduation days. Off-Late, he has been involved in successfully setting up and managing educational institutes in Gwalior and Indore.<br />He will be spearheading the Research and Development, Quality Controls and Financial Management of the organization.<br />Saket Jalan<br />B Com, PGDBA – Finance<br />Saket is a Bangalore based capitalistic entrepreneur.<br />He is owner of many successful business operations from diversified domains like Hostels and Hospitality, Catering, Software Development, Stock Tips, Music Academy, Real Estate, Furniture Retail & Interior Design, Education et al.<br />His experience and business acumen is considered as impeccable among experts from varied fields. <br />He has proved his mettle several times throughout his business career graph that spans for a 10 years.<br />© A2A Catalyst | www.a2acatalyst.com | October’09<br />
  10. 10. A2ACatalyst - Empowering Business Agility<br />Our Services<br />© A2A Catalyst | www.a2acatalyst.com | October’09<br />
  11. 11. A2ACatalyst - Empowering Business Agility<br />Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines, via natural or un-paid search results.<br />Internet today has become a clutter of websites with presence of all the sectors, and from start-up organizations to Large Scale enterprises. So, it becomes extremely important to be present and make the presence felt.<br />SEO<br />Pay Per Click Advertisement (PPC) offers a unique online promotion platform wherein you can maximize onsite lead conversion through search relevant campaigns and marketing strategies.<br />India has 81 Million internet users today, which has grown at almost 152% every year from start of this decade. This gives an immense market and if tapped properly, can boost the sales of any organization.<br />PPC<br />PPC<br />Social Media Marketing (SMM) brings around a challenging opportunity for companies seeking to expand their online exposure and brand awareness capabilities.<br />SMM<br />Customer Relationship Management (CRM) is a simplified way of interacting with and managing data of the leads, prospective clients and existing customers. This web based application can generate any report a client looks for and can be customized according to business requirements.<br />PPC<br />CRM<br />© A2A Catalyst | www.a2acatalyst.com | October’09<br />
  12. 12. A2ACatalyst - Empowering Business Agility<br />Client Conversion and Satisfaction Process<br />© A2A Catalyst | www.a2acatalyst.com | October’09<br />
  13. 13. A2ACatalyst - Empowering Business Agility<br />CRM<br />E-Comm<br />PPC, SMM<br />SEO<br />Website<br />© A2A Catalyst | www.a2acatalyst.com | October’09<br />
  14. 14. A2ACatalyst - Empowering Business Agility<br />Membership and Associations<br />© A2A Catalyst | www.a2acatalyst.com | October’09<br />
  15. 15. A2ACatalyst - Empowering Business Agility<br />© A2A Catalyst | www.a2acatalyst.com | October’09<br />
  16. 16. A2ACatalyst - Empowering Business Agility<br />Our Competitors (launched in or after 2008)<br />© A2A Catalyst | www.a2acatalyst.com | October’09<br />
  17. 17. A2ACatalyst - Empowering Business Agility<br />Source: www.topseos.in<br />© A2A Catalyst | www.a2acatalyst.com | October’09<br />
  18. 18. A2ACatalyst - Empowering Business Agility<br />Financial Projections during Steady State<br />© A2A Catalyst | www.a2acatalyst.com | October’09<br />
  19. 19. A2ACatalyst - Empowering Business Agility<br />© A2A Catalyst | www.a2acatalyst.com | October’09<br />
  20. 20. A2ACatalyst - Empowering Business Agility<br />Income Statement<br />An average return of 48% to the investor on his capital during steady state<br />© A2A Catalyst | www.a2acatalyst.com | October’09<br />
  21. 21. A2ACatalyst - Empowering Business Agility<br />Investment Structure<br />© A2A Catalyst | www.a2acatalyst.com | October’09<br />
  22. 22. A2ACatalyst - Empowering Business Agility<br />Investment as equity into a 100% subsidary of JGI Ventures Pvt Ltd<br />Investment Details<br />Holding Company - JGI Ventures Pvt Ltd<br />Holding<br />Brand & License<br />100 %<br />Cash Flow<br />A2A CalaystPvt Ltd<br />Capital Infusion<br />Stake Dilution<br />Investor<br />© A2A Catalyst | www.a2acatalyst.com | October’09<br />