Sales and Distribution Channel of HUL

14,004 views
13,476 views

Published on

Sales and Distribution Channel of HUL. Special Focus on Indore Rural Area.

Published in: Business, Lifestyle
2 Comments
12 Likes
Statistics
Notes
  • Hello Team, I would be interested in C&F agency of your product/products, Open for business in Nashik/Pune/Mumbai (Maharashtra), any opportunities please do let me know, Chinmay Desai,9619307067
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Trainee at Big Bazar.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
14,004
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
2
Likes
12
Embeds 0
No embeds

No notes for slide

Sales and Distribution Channel of HUL

  1. 1. CH INSTITUTE OFMANAGEMENT &COMMUNICATION Sales andDistribution Channel Submitted By :- Pranay Rajas
  2. 2. Introduction• Formed in 1933 as Lever Brothers India Ltd.• Came in 1956 as Hindustan Lever Ltd.• In 2007 renamed as Hindustan Unilever Ltd.• The Anglo-Dutch company Unilever owns a 52% majority stake• Covers 1 million retail outlets across India• Products are available over 6.3 million outlets nearly 80% of all retail outlets in India
  3. 3. VISION OF THE COMPANY
  4. 4. Lux, Lifebuoy, Dove Personal Wash Pears, Rexona, Breeze, Surf Excel Laundry Wheel Sunlight Fair & Lovely Skin Care Ponds Vaseline Sunsilk Hair Care ClinicHindustan Unilever Ltd Pepsodent Oral Care Closeup Axe Deodorants Rexona Color Cosmetics Lakme Ayurvedic Ayush
  5. 5. ONTRIBUTION TO DIFFERENT SECTORS 2.2% 7.3% HOME & PERSONAL CARE 16.2% FOODS 74.3% EXPORTS OTHERS(CHEMICALS, WATE R) MARKET CAPITALISATION AS PER BSE Dec 2010
  6. 6. Financial Highlights• Net Sales Rs. 19491 Crores• Net Profit Rs. 2306 Crores• EPS (Basic) Rs. 10.58• EVA Rs. 1750 Crores
  7. 7. Distribution System Manufacturing Unit C & F Agent Redistributors WholesalersRural Retailers Urban Retailers Consumers
  8. 8. Distribution at Villages
  9. 9. Channel Structure (Indore) Carrying and Forwarding Agent (M/s Awasthi Brothers) Redistributors (Urban) Redistributors (Rural & MT) M/s Riddhi-Siddhi Sales M/s Agarwal Sales Rural Wholesalers and RetailersUrban Wholesalers and Retailers (1135 Wholesalers and Retailers) Consumer Consumer
  10. 10. Findings• Orders are almost delivered on time.• Orders are not fulfilled properly.• Stock is not available in the depot to serve the retailers.• Seasonal products are not available at outlets.• New Products are not available at outlets.• Company officials doesn’t visit retailers regularly.
  11. 11. Findings (Cont…)• Display Windows are not available• Necessary and high sale volume products are not available• Distributor doesn’t visit market• Variety of products are unavailable• Differentiation in rates
  12. 12. Recommendations• Frequent visit of company officers• Retailer must be aware about schemes• Timely delivery of products• Proper order fulfillment• Availability of stock at depot• Availability of variety of products
  13. 13. THANKS FOR YOUR ATENTION

×