Mahi ppt

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Mahi ppt

  1. 1. CH INSTITUTE OF MANAGEMENT & COMMUNICATIONPRESENTED TO -: PRESENTED BY-: RAKSHITA MAM NIHARIKA TIWARI MAHENDRA KESHARWANI AKASH SINGH BAGHEL
  2. 2. INTRO INTRODUCTION Indias largest Fast Moving Consumer Goods company with 100 factories across India. In 1931, first Indian subsidiary, Hindustan Vanaspati Manufacturing Company,followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). HUL formed in November 1956; The mission – “add vitality to life.” The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited. one of the countrys largest exporters and recognised as a Golden Super Star TradingHouse
  3. 3. CONTRIBUTION TO DIFFERENT SECTORS 2.2% 7.3% HOME & PERSONAL CARE 16.2% FOODS 74.3% EXPORTS OTHERS(CHEMICALS, WAT ER)
  4. 4. Lux, lifebuoy, dove Personal wash Pears, rexona, breeze, Surf excel Laundry Wheel sunlight Fair & lovely Skin care Ponds vaseline Sunsilk Hair care ClinicHindustan unilever ltd Pepsodent Oral care closeup Axe Deodorants rexona Color cosmetics lakme ayurvedic ayush
  5. 5. Competitors of HUL SOAPS HUL brands Competitors brands Lux  Santoor, Chandrika Rexona  Cinthol, Mysore Sandal Breeze  Godrej no. 1, Nirma Lifebuoy  Dettol
  6. 6. Competitors of HUL SOAPS HUL brands Competitors brands  Pears  Santoor, Savlon  Dove  Camay  Hamam  Margo  Cinthol  Liril
  7. 7. HUL’s SOAP MARKETSHARE60% 57% 55% 55% 54% 52%50%40% HUL30% NIRMA GCPL20% 10% 10% 9% 9%10% 6% 8% 8% 9% 6% 5%0% FY04 FY05 FY06 FY07 FY08
  8. 8. BCG MATRIX * ?LUX,SUNSILK,ANNPURNA AATA PEPSODENT ,RIN POWDER, COW DOG AXE DEO WHEEL POWDER
  9. 9. COMPETITORS SURF EXCEL: ARIEL WHEEL: NIRMA RIN: TIDE
  10. 10. Competitors of HUL Hair Care Sunsilk  Pantene Clinic Plus  Head & Shoulders Dove  L’Oreal, Garnier
  11. 11. Competitors of HUL Oral Care Pepsodent  Colgate Close Up  Meswak  Dabur Red  Anchor
  12. 12. TOOTHPASTE MARKET SHARE60% 48% 48% 49%50% 46% 47%40% 32% 33% 32% 30% 30% COLGATE30% HUL20% DABUR 8%10% 7 7% 9% % 2%0% FY04 FY05 FY06 FY07 FY08
  13. 13. TEA
  14. 14. SALT
  15. 15. SOUPS
  16. 16. ICE CREAM
  17. 17. RECOMMENDATION Company should increase the production power. It should repositioning in some brand. Awareness to product in rural area.
  18. 18. Thank you for your time.... ? PLEASE

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