This document provides the reading list for the Professional Certificate in Marketing program, which includes 4 units: Marketing Essentials, Assessing the Marketing Environment, Marketing Information and Research, and Stakeholder Marketing. For each unit, core texts, workbooks, supplementary reading, and recommended support materials are listed. Study packs that bundle core texts, workbooks, and audio materials at a discounted price are also available for purchase. Order forms for purchasing materials from CIM Direct are provided at the end.

1. READING LIST 2013/2014
PROFESSIONAL
Certificate
in Marketing

2. professional Certificate in Marketing
CIM professional marketing qualifications
unit 1:
Marketing Essentials
Core texts
Blythe, J. (2012)
Essentials of marketing.
5th edition. Harlow,
Prentice Hall. £43.99
Blythe, J. (2009)
Principles and practice
of marketing. 2nd
edition. Cengage. £49.99
Workbooks
BPP (2012) CIM study
text: marketing
essentials. London, BPP
Learning Media. £22.00
eBook £13.20
BPP (2012) CIM
assessment workbook:
professional certificate
in marketing. London,
BPP Learning Media.
£25.00
eBook £15.00
CIM (2010) Listen
and learn audio CD:
marketing essentials.
Cookham, CIM. £14.99
Supplementary reading
Chaffey, D. and
Ellis-Chadwick,
F. (2012) Digital
marketing: strategy,
implementation and
practice. 5th edition.
Harlow, Pearson. £46.99
Hegarty, J. (2011)
Hegarty on advertising.
London, Thames &
Hudson. £16.95
Jobber, D. and Ellis-
Chadwick, F. (2012)
Principles and practice
of marketing. 7th edition.
Maidenhead, McGraw-
Hill. £51.99
Fill, C. (2013) Marketing
communications:
brands, experiences and
participation. 6th edition.
Harlow, Pearson. £49.99
Study pack
• Essentials of
marketing.
5th edition
• CIM study text:
marketing
essentials
• Listen and
learn audio
CD: marketing
essentials
RRP £80.98
Study pack
price £64.75
Buy the
study pack –
SAVE 20%
recommended support materials
BPP (2012) CIM
passcards: professional
certificate in marketing.
London, BPP Learning
Media. £10.00
eBook £6.00
Fill, C., Hughes, G. and
De Francesco, S. (2012)
Advertising: strategy,
creativity and media.
Harlow, Pearson. £42.99
Kotler, P. and Armstrong,
G. (2011) Principles
of marketing.15th
International edition. NJ,
Pearson. £43.99
Grant, J. (2008) The
green marketing
manifesto. Chichester,
John Wiley. £15.99

3. professional Certificate in Marketing
CIM professional marketing qualifications
unit 2:
Assessing the
Marketing Environment
Core texts
Palmer, A. and Hartley,
B. (2011) The business
environment. 7th edition.
Maidenhead, McGraw-
Hill. £44.99
Elearn Training Co
(2008) The business
environment. Oxford,
Pergamon Flexible
Learning. £26.99
Workbooks
BPP (2012) CIM study
text: assessing the
marketing environment.
London, BPP Learning
Media. £22.00
eBook £13.20
BPP (2012) CIM
assessment workbook:
professional certificate
in marketing. London,
BPP Learning Media.
£25.00 eBook £15.00
CIM (2010) Listen
and learn audio CD:
assessing the marketing
environment. Cookham,
CIM. £14.99.
BPP (2012) CIM
passcards: professional
certificate in marketing.
London, BPP Learning
Media. £10.00
eBook £6.00
Supplementary reading
Blowfield, M. and Murray,
A. (2011) Corporate
responsibility. 2nd
edition. Oxford, Oxford
University Press. £42.99
Campbell, D. and Craig,
T. (2005) Organisations
and the business
environment. 2nd edition.
Oxford, Butterworth
Heinemann. £36.99
Capon, C. (2009)
Understanding the
business environment.
3rd edition, Harlow, FT
Prentice Hall. £49.99
Jobber, D. and Ellis-
Chadwick, F. (2012)
Principles and practice
of marketing. 7th edition.
Maidenhead, McGraw-
Hill. £51.99
recommended support materials
Study pack
• The business
environment.
7th edition
• CIM study text:
assessing the
marketing
environment
• Listen and
learn audio
CD: assessing
the marketing
environment
RRP £81.98
Study pack price
£65.50
Buy the
study pack –
SAVE 20%
Keegan, W. and Green, M.
(2012) Global marketing.
7th edition. Harlow,
Pearson. £54.99
Kew, J. and Stredwick,
J. (2008) Business
environment: managing
in a strategic context.
2nd edition, London,
CIPD. £43.99
Morrison, J. (2011)
The global business
environment. 3rd edition.
Basingstoke, Palgrave
Macmillan £42.99
Worthington, I. and
Britton, C. (2009)
Business environment.
6th edition. Harlow, FT
Prentice Hall. £47.99

4. professional Certificate in Marketing
CIM professional marketing qualifications
unit 3:
Marketing Information
and Research
Core texts
Wilson, A. (2011)
Marketing research: an
integrated approach. 3rd
edition. Harlow, Pearson.
£49.99
Bradley, N. (2013)
Marketing research:
tools and techniques. 3rd
edition. Oxford, Oxford
University Press. £39.99
Workbooks
BPP (2012) CIM study
text: marketing
information and
research. London, BPP
Learning Media. £22.00
eBook £13.20
BPP (2012) CIM
assessment workbook:
professional certificate
in marketing. London,
BPP Learning Media.
£25.00 eBook £15.00
Supplementary reading
Brace, I. (2013)
Questionnaire design:
how to plan, structure
and write survey
material for effective
market research. 3rd
edition. London, Kogan
Page. £29.99
Kozinets, R.V. (2009)
Netnography: doing
ethnographic research
online. London, SAGE
Publications Ltd. £25.99
Malhotra, N., Birks, D.F.
and Wills, P. (2012)
Marketing research. 4th
edition. Harlow, Prentice
Hall. £49.99
McDaniel, C. and Gates,
R. (2012) Marketing
research. 9th edition.
New York, John Wiley &
Sons. £51.99
Poynter, R. (2010) The
handbook of online and
social media research:
tools and techniques
for market researchers.
Chichester, John Wiley &
Sons Ltd. £39.99
Tapp, A. (2008)
Principles of direct and
database marketing. 4th
edition. Harlow, Prentice
Hall. £54.99
recommended support materials
CIM (2010) Listen
and learn audio CD:
marketing information
and research. Cookham,
CIM. £14.99.
Study pack
• Marketing
research:
an integrated
approach.
3rd edition
• CIM study text:
marketing
information
and research
• Listen and
learn audio
CD: marketing
information
and research
RRP £86.98
Study pack price
£69.50
Buy the
study pack –
SAVE 20%

5. professional Certificate in Marketing
CIM professional marketing qualifications
unit 4:
Stakeholder
Marketing
Core texts
Egan, J. (2011)
Relationship marketing;
exploring relational
strategies in marketing.
4th edition. Harlow,
Prentice Hall. £46.99
Jobber, D. and Ellis-
Chadwick, F. (2012)
Principles and practice
of marketing. 7th edition.
Maidenhead, McGraw-
Hill. £51.99
Workbooks
BPP (2012) CIM study
text: stakeholder
marketing. London, BPP
Learning Media. £22.00
eBook £13.20
BPP (2012) CIM
assessment workbook:
professional certificate
in marketing. London,
BPP Learning Media.
£25.00 eBook £15.00
CIM (2010) Listen
and learn audio CD:
stakeholder marketing.
Cookham, CIM. £14.99
Harwood, T., Garry,
T. and Broderick, A.
(2008) Relationship
marketing: perspectives,
dimensions and
contexts. Maidenhead,
McGraw-Hill. £39.99
Johnson, G. et al. (2011)
Exploring strategy. 9th
edition. Harlow, Prentice
Hall. £54.99
Ryan, D. and Jones, C.
(2012) Understanding
digital marketing. 2nd
edition. London, Kogan
Page. £19.99
Kotler, P. and Lee, N.
(2005) Corporate social
responsibility: doing
the most good for your
company and your cause.
NJ, John Wiley & Sons.
£23.99
Smith, P. and Zook,
Z. (2011) Marketing
communications:
integrating offline and
online with social media.
5th edition. London,
Kogan Page. £39.50
Supplementary reading
Benn, S. and Bolton,
D. (2011) Key concepts
in corporate social
responsibility. London,
Sage. £20.99
Blythe, J. (2005)
Essentials of marketing
communications. 3rd
edition. Harlow, Prentice
Hall. £44.99
Christopher, M., Payne, A.
and Ballantyne, D. (2011)
Relationship marketing:
creating stakeholder
value. Abingdon, Taylor &
Francis. £31.99. Available
on MyiLibrary – reprint of
2002 edition
Evans, M., Jamal, A.
and Foxall, G. (2009)
Consumer behaviour.
2nd edition. Chichester,
John Wiley. £48.99
Fill, C. (2006)
Simply marketing
communications. Harlow,
FT Prentice Hall. £48.99
Ford, D. et al (2011)
Managing business
relationships. 3rd edition.
Chichester, John Wiley.
£34.99
Friedman, A.L and Miles,
S. (2006) Stakeholders:
theory and practice.
Oxford, Oxford University
Press. £37.50
recommended support materials
Study pack
• Relationship
marketing.
4th edition
• CIM study text:
stakeholder
marketing
• Listen and
learn audio CD:
stakeholder
marketing
RRP £83.98
Study pack price
£67.15
Buy the
study pack –
SAVE 20%

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