Whitney Moss w/ Rookie Moms @ MamaBear Conference, Mt. View 4/20

1. 99 ideas for your content plan
WHITNEY MOSS
ROOKIE MOMS

2. Why a content plan?
3,027 likes
 Facebook + Twitter 848 shares
pages don’t write 85 new fans
themselves
 Goal: Page views, likes,
shares
 Objectives:
 Convey brand personality
 Get to know your consumers
 Talk to them daily
 Associate brand w/
solutions
 Support your promos

3. Your content plan
 Create a roadmap:
3 months of content
 SM policy
 Who’s speaking?
 Frequency?
 Response expectations
 How to behave: 90/10 rule
 Test and refine
 Format: photos, q’s, links
 Timing 10%
 Double down

4. Help them find you: HOW TO
 Words, pictures, video
 How to teach shoe-tying, how to calculate college
savings needs, how to make baby pants out of a tshirt
 By age/stage
 By season/holiday
 By product feature

5. Tutorial Gone Wild

6. Tutorial Gone Wild

7. Tutorial: Make it Pinteresting

8. Make them click: The Round-Up
 Lead with a number CHALLENGE: Reframe company news
 Photo for each item • 5 features of X you don’t want to miss
• 3 engineers who are making a
 Use Compfight to find difference
• 7 taglines we’re not going to use
sources (or stock imgs) • 10 new widgets we’re really proud of

9. Jump off the screen: Printables
 An activity
 A prop for a photo shoot
 A checklist
 Mantra
 Hot trends: Angry Birds
anything; Hunger Games
anything; Bacon-flavored
anything

10. Be the expert: Solve a problem
 Save time
 Save money
 Hands-free
 Brainstorm tip: your brand’s attributes  fast,
safety, fun, eco?

11. Leverage other people’s content:
 News
 Etsy
 Books
 Experts
 YouTube, Flickr
 Stats/infographic
 UG submissions

12. Your toolkit
 Social Media policy + POV
 Branded profiles on each platform
 99 content nuggets to get started