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ReelSEO Video Marketing Summit: Captioning + Transcription + Translation for YouTube

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Captions are text that is time-synched with video. They are used to convey all spoken content and non-speech elements. Accessibility laws have now made captioning law applicable to online video that …

Captions are text that is time-synched with video. They are used to convey all spoken content and non-speech elements. Accessibility laws have now made captioning law applicable to online video that previously aired on TV.

On YouTube, you have to select why you are not uploading captions through the caption certification dropdown in the advanced settings.

Captions provide:
- Accessibility for the deaf and hard of hearing
- Accessibility for ESL viewers
- Search, SEO, and discoverability
- The ability to repurpose for content marketing
- Navigation
- Flexibility to view anywhere, such as noisy environments or offices
- A basis for translation, allowing you to reach a global audience

Unfortunately, YouTube's auto captions are not accurate enough to be indexed by search or provide accessibility; you must upload captions to get those benefits.

This slideshow will take you through how to upload captions to your YouTube videos. The fastest, easiest way to add professional captions to your YouTube videos is through CaptionsForYouTube.com.

Presenters:

Tole Khesin | VP of Marketing, 3Play Media

Published in: Technology, Business
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Transcript

  • 1. CAPTIONING + TRANSCRIPTION + TRANSLATION Tole Khesin | 3Play Media tole@3playmedia.com Tel (415) 298-1206
  • 2. Agenda  Captioning basics  Accessibility laws  Benefits  YouTube captioning tools  Creating captions for YouTube  Interactive video plugins  SEO best practices for embedded videos
  • 3. What Are Captions? • Time-sync’d with the video • Convey all spoken content + non-speech elements • Origin: 1980s FCC mandate
  • 4. How Are Captions Displayed [Demo] User control:  On/Off  Position  Font Size  Colors  Auto translation  Setting retention
  • 5. Caption Formats Common Caption Formats SRT YouTube and other web players DFXP Flash players SCC iPods, iTunes, DVD encoding SAMI Windows Media QT QuickTime STL DVD Studio Pro CPT.XML Captionate SBV YouTube RT Real Media WebVTT Emerging HTML5 Custom XML Custom formats Custom Text Custom formats SRT Example
  • 6. Terminology Terminology • Captioning vs. Transcription
  • 7. Terminology Terminology • Captioning vs. Transcription • Captioning vs. Subtitling
  • 8. Terminology Terminology • Captioning vs. Transcription • Captioning vs. Subtitling • Closed Captioning vs. Open Captioning
  • 9. Terminology Terminology • Captioning vs. Transcription • Captioning vs. Subtitling • Closed Captioning vs. Open Captioning • Post Production vs. Real-Time
  • 10. Accessibility Laws Rehabilitation Act: Sections 508, 504 Covers federal agencies and orgs with federal subsidies ADA: Titles II, III • Covers public and commercial entities • Netflix lawsuit: What is a “place of public accommodation”? CVAA • Covers Internet content that aired on TV • Sep 30, 2013: Edited prerecorded programming • Mar 30, 2014: Archival programming
  • 11. CVAA Certification in YouTube
  • 12. Benefits  Accessibility for deaf and hard of hearing  ESL viewers  Search/SEO/discoverability  Repurpose for content marketing  Navigation  Flexibility to view anywhere, such as noisy environments or offices  Translation: Reach a global audience
  • 13. YouTube Captioning Tools [Demo] Demo  Auto captioning  Upload your own captions  Upload a transcript (automatic timing)  Edit captions  Upload multilingual subtitles  Request pro translation  DIY translation toolkit
  • 14. YouTube Captioning Tips  Paste transcript in video description  Publisher can force captions on by default by adding parameter to embed code: &cc_load_policy=1  Reuse YouTube captions in other applications  Free format converter: http://www.3playmedia.com/servicesfeatures/tools/captions-format-converter/  Auto captions do not get indexed by YouTube/Google
  • 15. Creating YouTube Captions: DIY Option #1 Transcribe manually and upload to YouTube for auto alignment Option #2 Manually edit YouTube’s auto captions Option #3 Use captioning software and upload to Youtube
  • 16. Creating Captions: Pro Services Traditional: $$$$ Best quality, labor intensive, most expensive 3Play Media: $$ Relatively low cost, excellent quality, scalable, automated workflow Offshore: $ Lowest cost, lowest quality Considerations       Price Quality & Accuracy Labor Source Turnaround Workflow Scale
  • 17. YoutubeCaptions.com
  • 18. Interactive Video Plugins [Demo] Plugins make video searchable, more engaging, SEO-friendly Demos:  MIT OpenCourseWare  Harvard School of Public Health
  • 19. SEO Best Practices for Embedded Videos  One video per web page  Congruence between on-page elements, video sitemap  How to publish transcripts: short- vs. long-form  Video schema  Translations  Internal/paywall sites
  • 20. Questions? Tole Khesin | 3Play Media tole@3playmedia.com Tel (415) 298-1206 Resources: www.3playmedia.com/tag/video-seo/ www.3playmedia.com/tag/video-accessibility/

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