Captions are text that is time-synched with video. They are used to convey all spoken content and non-speech elements. Accessibility laws have now made captioning law applicable to online video that previously aired on TV. On YouTube, you have to select why you are not uploading captions through the caption certification dropdown in the advanced settings. Captions provide: - Accessibility for the deaf and hard of hearing - Accessibility for ESL viewers - Search, SEO, and discoverability - The ability to repurpose for content marketing - Navigation - Flexibility to view anywhere, such as noisy environments or offices - A basis for translation, allowing you to reach a global audience Unfortunately, YouTube's auto captions are not accurate enough to be indexed by search or provide accessibility; you must upload captions to get those benefits. This slideshow will take you through how to upload captions to your YouTube videos. The fastest, easiest way to add professional captions to your YouTube videos is through CaptionsForYouTube.com. Presenters: Tole Khesin | VP of Marketing, 3Play Media

1. CAPTIONING + TRANSCRIPTION + TRANSLATION
Tole Khesin | 3Play Media
tole@3playmedia.com
Tel (415) 298-1206

2. Agenda
 Captioning basics
 Accessibility laws
 Benefits
 YouTube captioning tools
 Creating captions for YouTube
 Interactive video plugins
 SEO best practices for embedded videos

3. What Are Captions?
• Time-sync’d with the video
• Convey all spoken content
+ non-speech elements
• Origin: 1980s FCC mandate

4. How Are Captions Displayed [Demo]
User control:

On/Off

Position

Font Size

Colors

Auto translation

Setting retention

5. Caption Formats
Common Caption Formats
SRT
YouTube and other web players
DFXP
Flash players
SCC
iPods, iTunes, DVD encoding
SAMI
Windows Media
QT
QuickTime
STL
DVD Studio Pro
CPT.XML
Captionate
SBV
YouTube
RT
Real Media
WebVTT
Emerging HTML5
Custom XML
Custom formats
Custom Text
Custom formats
SRT Example

6. Terminology
Terminology
• Captioning vs. Transcription

7. Terminology
Terminology
• Captioning vs. Transcription
• Captioning vs. Subtitling

8. Terminology
Terminology
• Captioning vs. Transcription
• Captioning vs. Subtitling
• Closed Captioning vs. Open Captioning

9. Terminology
Terminology
• Captioning vs. Transcription
• Captioning vs. Subtitling
• Closed Captioning vs. Open Captioning
• Post Production vs. Real-Time

10. Accessibility Laws
Rehabilitation Act: Sections 508, 504
Covers federal agencies and orgs with federal subsidies
ADA: Titles II, III
• Covers public and commercial entities
• Netflix lawsuit: What is a “place of public
accommodation”?
CVAA
• Covers Internet content that aired on TV
• Sep 30, 2013: Edited prerecorded programming
• Mar 30, 2014: Archival programming

11. CVAA Certification in YouTube

12. Benefits
 Accessibility for deaf and hard of hearing
 ESL viewers
 Search/SEO/discoverability
 Repurpose for content marketing
 Navigation
 Flexibility to view anywhere, such as noisy
environments or offices
 Translation: Reach a global audience

13. YouTube Captioning Tools [Demo]
Demo
 Auto captioning
 Upload your own captions
 Upload a transcript (automatic timing)
 Edit captions
 Upload multilingual subtitles
 Request pro translation
 DIY translation toolkit

14. YouTube Captioning Tips
 Paste transcript in video description
 Publisher can force captions on by default by adding parameter to
embed code: &cc_load_policy=1
 Reuse YouTube captions in other applications
 Free format converter: http://www.3playmedia.com/servicesfeatures/tools/captions-format-converter/
 Auto captions do not get indexed by YouTube/Google

15. Creating YouTube Captions: DIY
Option #1
Transcribe manually and upload
to YouTube for auto alignment
Option #2
Manually edit YouTube’s auto
captions
Option #3
Use captioning software and
upload to Youtube

16. Creating Captions: Pro Services
Traditional: $$$$
Best quality, labor intensive, most expensive
3Play Media: $$
Relatively low cost, excellent quality, scalable,
automated workflow
Offshore: $
Lowest cost, lowest quality
Considerations






Price
Quality & Accuracy
Labor Source
Turnaround
Workflow
Scale

17. YoutubeCaptions.com

18. Interactive Video Plugins [Demo]
Plugins make video searchable,
more engaging, SEO-friendly
Demos:
 MIT OpenCourseWare
 Harvard School of Public Health

19. SEO Best Practices for Embedded Videos
 One video per web page
 Congruence between on-page elements, video sitemap
 How to publish transcripts: short- vs. long-form
 Video schema
 Translations
 Internal/paywall sites

20. Questions?
Tole Khesin | 3Play Media
tole@3playmedia.com
Tel (415) 298-1206
Resources:
www.3playmedia.com/tag/video-seo/
www.3playmedia.com/tag/video-accessibility/