Mobile World Congress 2015 Health & Wellness Track #MWC15

1. Lars Kalfhaus
Connect, Engage
and Take Decisions
Digital Health Solutions for improved
diabetes management
Managing Director Emminens Healthcare Services S.L.
Head of Roche Diabetes Care Iberia

2. Who we are …
Why Diabetes …?
A new approach …
Challenges in implementation …

3. Who we are …

4. Roche Diabetes Care & Emminens Healthcare Services
Roche Diabetes Care
Accu-Chek
Wordwide Market leader in Medical
Devices and Technology for Diabetes
Management
Emminens Healthcare
Emminens eConecta
Pioneering and enabling digital health
solutions. Spanish company [100% Roche]

5. Why Diabetes …?

6. Worldwide mHealth Market Size and Growth
(in US$ million)

7. Market Potential by Therapeutic Area
Chronic Diseases and esp. Diabetes
research2guidance; March 2013

8. Clinical Situation in Diabetes Care
Europe and Worldwide

9. Cost Burden of Diabetes to Healthcare Systems
Europe
Kaiser Permanente
Plan de Chronicos Navarra

10. A new approach …

11. The Challenge of Diabetes Management
Requirements to improve care

12. Data generated today …
Can we do more with the investment already made?

13. Emminens Vision
Clinical decision
making
Population Management
& Workflow optimization
Healthcare Systems
& Providers
Behavior Change
Data analysis and
algorithms
Engaging and empowering
patients through data and
technology

14. Emminens Vision
Better health is the goal, not more or
less treatment
Access, equity, quality and cost effectiveness

15. Personalized Diabetes Management Circle
Ceriello et all.

16. Emminens technologically enables the PDM …

17. And provides Solutions for workflow optimization …

18. … and of course we also have apps

19. Challenges in implementation …

20. Challenges to be addressed

21. Business Considerations
• Glocalization
• Interoperability
• Co-creation
• Integration
• New pricing models
Business Model
innovation to
overcome inherent
inefficiencies of
healthcare
processes

22. Organizational Consideration

23. Organizational Considerations
• Process and cultural change on how care is delivered
• Alignment of KPIs and incentive schemes for
healthcare workers
• Development and acceptance of new study designs
(beyond classical clinical evidence) to assess
effectiveness

24. Legal Considerations
• Data protection, patient safety and privacy is a top
priority
• Regulatory aspects: Medical Devices (classes)
boundary between MD and non regulated products –
interoperability between the two
… technology changes faster than legal
and regulatory framework
Changes in contractual framework especially
public sector procurement and tender
legislation

25. Political Considerations
• Willingness to engage in co-creation and overcome
classical barriers and role definitions between
stakeholders
• Build confidence and trust between all stakeholders
• Coherent policy making that encourages competition
centered around patient value over the entire care cycle

26. Summary
• The business potential and welfare impact of
mHealth/digital health could be far greater than generally
estimated
• New technological solutions will require (and enable)
fundamental restructuring of healthcare delivery
• Co-creating and collaboration between stakeholders will
be key in a value-creation approach on what the
technology should accomplish

27. Doing now what patients need next