Creative that Cracks the code - HBR Article

1. Cracks Code
HBR Article

2. Some advertising strategies developed
over the years which proves that an
effective advertising is a proportionate
mixture of creativity and science.
The following advertisement strategies
had a clever idea at its core, an
element
that is new and
deserves to live on.

3. Variations
on a Meme

4. Wonderful
Pistachios

6. The Ad as a
GAME

8. Step 1 : Download the App
Step 2 : Wait for the TVC to air at 10p.m. each night.
Step 3 : Chok, or swing the phone to catch instant prizes
from your TV screen.
#1 download in app store on launch day
- 380,000 downloads in just one month
- Over 9 million times combined
viewership on TV, Youtube and Weibo.
(That’s 1.28 times for every man, woman,
child and teen in Hong Ko ng.)

10. Collaborating
With the Crowd

12. Nabisco’s “ Daily Twist” campaign
-Launched a 100- day series of cookie designs
pegged to each day’s news.
- Invited people to nominate news pegs every
morning and to vote later in the day for their
favorite designs.
-Anyone could offer up thoughts a the bar for
the participation was so low .
- Sharing of Oreo’s Facebook page rose by
4400% with in three months

16. Delhi Traffic Police’s Facebook page is a good example of
Crowdsourcing. It has helped the police in addressing various citizen
queries and problems, along with spreading awareness regarding various
road traffic and safety rules.

18. Just Enough
HUMOUR

19. Kia Motors America
Advertisement

20. -Kia Motors aired a fun little ad for its Soul
model car.
Showing roads filled with hamster wheels to
evoke drab mindlessness of typical daily
commute, while a Soul drove up along side
and slide down its window showing hamsters
in the car chilling to their hip tunes.

21. A New
way To
ROLL !!!

24. A New SOCIAL
Movement

25. A New Social Movement

26. -“socially responsible”
goods cost more to
produce than
alternatives.
-The “shwopping”
campaign, which
suggests that before you
rush out to buy the
fashion, you choose
something from your
closet to recycle.
- The M&S can’t afford to
be irresponsible.
- When its customers start
to value sustainability, it
stands to win big.

28. Amul advertisements
carry the essence of
India and showcases
whatever happening
around.

35. Ads that
“Go Native”

37. -Nieman Marcus advertised
on ABC’s drama series
Revenge.
-They hired the show’s cast
to perform in five- long form
commercials.
- The ads were
unquestionable as the
Target – Nieman and
Marcus line was prominent
in them and by borrowing all
elements the viewer had
enjoyed the concept of
“story with in a story”.

42. Created By Dishi Arora, IIT Guwahati,
during an Marketing internship
under the guidance of
Prof. Sameer Mathur, IIM Lucknow,
(see www.IIMInternship.com )