Lady Gaga Star Construction

1. Lady Gaga Star
Construction
By Mustaf A

2.  Lady Gaga’s star image is deliberately constructed around her
intensified hyper real persona as the Mother Monster, Lady Gaga’s
dedication to her hyper real persona has formed and molded her star
image with her eccentric fashion statements. Gaga’s style has been
constructed as a means to recycle culture ,as the renowned pop artist
image is highly composed and influences by other iconic artist such as
Madonna and Elton John but also draws inspiration form glam rock stars
from the 70’s such as David Bowie with her androgynoustic style of one
of her numerous alter ego’s Jo Calderone. With her eccentric wardrobe
choices Gaga has truly managed to channel the energy of the vibrant
era.
 Lady Gaga continuously represents herself as queer, although often
femininely dressed she can never be considered ‘sexy’ or as an object of
(straight) male desire and (straight) female identification, because of her
queerness and the fact that she never looks ‘normal’ her followers, or
‘little monsters’, are more ready to celebrate their queer identity thus
expanding her mass audience.
Clothing and Appearance

3.  Live your brand 24/7. Everybody knows about the outrageous
costumes Lady Gaga wears to award shows and her performances.
But unlike many celebrities, Lady Gaga stays in character virtually all of
the time . She doesn’t present herself as a performer who dresses up in
goofy costumes from time to time, she instead portrays herself as a
unique and creative artist who lives her entire life outside the box and
pushing the envelope with her hype real persona .
 Continually reinvent yourself within your brand. Wearing an outrageous
costume is great, but it only holds attention for so long. Many
celebrities find their “look” and then stick with it. But Lady Gaga is
constantly changing her appearance—to the point where she makes
headlines every time she appears in public! She stays true to her
central brand, but she evolves quickly to avoid growing stale
 Create your own publicity. Lady Gaga is constantly in the news. Why?
Because she puts herself there. Whether it is stunts, like showing up to
the Grammy awards inside an egg, or controversial interviews, Lady
Gaga makes sure she is always being talked about. The lesson? Don’t
wait for branding opportunities to come your way—make your own
opportunities!
How they are marketed

4.  Stars often promote certain ideology's and have their own cultural values and attitudes. This keeps audience
interested in them and it could be said that it enhances their “star” image. Lady Gaga, as mentioned, is often known
for for using her music, twitter and her platform as an opportunity to communicate her own values for e.g. she
frequently uses her music, social media to converse issue regarding the LGBT community and also takes this a step
further by creating an non profit organization ‘the born this way foundation’ in which aims to aid troubled or
questioning LGBT youths. she often encounters her little monsters (her fans) to support these views just as much as
they do her music. This creates a wider fan base, as some people can relate to these culture values Stars often
promote certain ideology's and have their own cultural values and attitudes. This keeps audience interested in them
and it could be said that it enhances their “star” image. Lady Gaga, as mentioned, is often known for for using her
music, twitter and her platform as an opportunity to communicate her own values for e.g. she frequently uses her
music, social media to converse issue regarding the LGBT community and also takes this a step further by creating
an non profit organization ‘the born this way foundation’ in which aims to aid troubled or questioning LGBT youths.
she often encounters her little monsters (her fans) to support these views just as much as they do her music. This
creates a wider fan base, as some people can relate to these culture values
Social media/Web Presents