Presentation delivered to delegates of the Investor Weekly Branding conference in Sydney, 27 Feb 2008. Presentation notes available for download at http://zum.io/2008/02/27/investor-weekly-presentation/

1. The Impact of Web 2.0
on Financial Services
Beyond Facebook, YouTube and blogs

2. 1 is Web 2.0?
What

3. 2Opportunity and risk

4. 3 of engagement
Rules

5. 4Peer-to-peer financial
services

6. 1 is Web 2.0?
What

7. Conversation

8. Social media
building blocks
presence
sharing relationships
identity
conversations trust
groups

9. Social media
building blocks
p
s r
= c
id
t
g

10. p
s r
id
c t
g

11. p
s r
id
c t
g

12. p
s r
id
c t
g

13. p
s r
id
c t
g

14. p
s r
id
c t
g

15. p
s r
id
c t
g

16. p
s r
id
c t
g

17. p
s r
id
c t
g

18. p
s r
id
c t
g

21. 2Opportunity and risk

22. The power of
“someone like me”

23. Control Message
Conversation
In uence

24. ?

26. Advertising isn’t the
most effective

27. Popularity Head Long tail
Products

28. 3 of engagement
Rules

29. You Rock!

30. Build your fan base by
helping them...

32. You Suck!

34. MySpace
Facebook
Flickr

35. Follow the
conversation...

38. 4Peer-to-peer financial
services

44. Questions & discussion
This presentation and associated notes are available at:
http://zum.io/2008/02/27/investor-weekly-presentation

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