A presentation submitted to SXSW.

1. Welcome to the Party!
Alex Booth
@zorroBooth

2. Information Explosion
Every minute –
• Facebook users share nearly
2.5 million pieces of content.
• Twitter users tweet nearly
300,000 times.
• Instagram users post nearly
220,000 new photos.
• YouTube users upload 72
hours of new video content.
• Apple users download nearly
50,000 apps.
• Email users send over 200
million messages.
• Amazon generates over
$80,000 in online sales
Image: Erik Fitzpatrick licensed CC BY 2.0
Contains a lot of people and
organisation information in
many different formats

3. Impact on Business
The impact of the information explosion on
businesses is that many struggle with
• managing the volume and types of data
(email, news, websites, sensors, audio,
video, location, click streams, log files, etc.)
• how to consistently represent information
about people and organisations
• how to control access to different types of
people data and organisation data
• how to address data privacy issues
• classifying and deriving value from data
• isolating the important from the unimportant
• knowing how to begin data governance
Resulting in
• lost business opportunities
• poor data quality
• data protection issues
• legal and regulatory challenges
• frustrated customers
• unhappy employees

4. Gaps in the information
infrastructure
Pressures to derive value from data and requirements for strong information
governance mandate that organizations have a solid enabling technology
infrastructure for information management. However, most organizations
have significant gaps in their information infrastructure that must be
addressed. (Ted Friedman)
A very important gap in the information infrastructure (and a strong focus of
this presentation) is the lack of a standard and unified way to represent
information about people and organisations !

5. PwC
“A Party is either a Person or an Organization”
Welcome to the Party!
Party
Person Organization
A Party is an identifiable, addressable
unit that may have legal status and that
normally has autonomous control over
(at least some of) its actions*
John Brown is a Party Merrill Lynch is a Party
Alex Booth
Every Party has a Unique Identifier
The Party “pattern” provides a consistent and unified way to represent
information about People and Organisations!
* Arlow & Neustadt (Addison Wesley, 2003)

6. PwC
Every Party has relationships
Person-Person Relationships Organisation-Organisation Relationships
Person-Organisation Relationships
Alex Booth

7. PwC
Person to Person relationships
Person-Person Relationships include the following:
Alex Booth
Role 1 Relationship Role 2
Person A Collaborator Is_Collaborating_With Person B Collaborator
Person C Subordinate Is_Managed_By Person D Manager
Person E Pupil Is_Mentored_By Person F Mentor
Person G Pupil Is_Instructed_By Person H Instructor
Person I Spouse Is_Spouse_Of Person J Spouse
Person K Parent Is_ Parent_Of Person L Child
Person M Contact Is_Contact_Of Person N Contact

8. PwC
Person to Organisation relationships
Person-Organisation Relationships include the following:
Alex Booth
Role 1 Relationship Role 2
Person A Candidate Pre-Hire Organisation A Prospective Employer
Person C Employee Is_Employed_By Organisation B Employer
Person E Global Relation Partner Is_GRP_for Organisation F Client
Organisation G Subsidiary Is Controlled_By Person H Owner
Organisation I Influenced Is_Influenced_By Person J Influencer
Person K Security Holder Holds_Security Organisation L Security Issuer
Person M OFI Holder Holds_OFI Organisation N OFI Issuer
Person O CFO Is_CFO_for Organisation P Employer
Person Q CEO Is_CEO_for Organisation R Employer
Person S Board Member Is_Board_Member Organisation T Listed Company
Person U Audit Partner Is_Service_Provider Organisation V Client

9. PwC
Organisation to Organisation relationships
Organisation-Organisation Relationships*
Alex Booth
Role 1 Relationship Role 2
Organisation A Subsidiary Is Controlled_By Organisation B Owner
Organisation C Influenced Is_Influenced_By Organisation D Influencer
Organisation E Collaborator Is_Collaborating_With Organisation F Collaborator
Organisation G Business Partner Is_Business_Partner_Of Organisation H Business Partner
Organisation I Associate Is_Associate_of Organisation J Associate
Organisation K Auditor Is_Auditor_Of Organisation L Audited Party
Organisation M Controller Effectively_Controls Organisation N Controlled
Organisation O Controller Family_Controls Organisation P Controlled
Organisation Q Business Partner Joint_Business_Relationship Organisation R Business Partner
Organisation S Global Ultimate Parent Is_GUP_of Organisation T Child of GUP
Organisation U Business Partner Joint_Venture Organisation V Business Partner

10. PwC
John
Jones
John Jones’
Relationships
Employment
Sec Holder
Sec. Issuer
Merrill Lynch
Holds
Security
Sec. Issuer
Apple
Sec. Issuer
Harbor Fund
Holds Security
OFI Holder
OFI Issuer
BoA
Holds OFI
Service
Consumer
BP
Service
Provider
Provides Services
Example - What RELATIONSHIPS does an Independence System need to know about
John Jones?
?
Alex Booth
Employment
Employer
Employee Director
Tax
FTE
Chain Of Command
Boston USA
Company A
Has Broker
Portfolio
Owner
Richard Right
Broker
Has Broker
Mary
Jones
Cohabitant
Cohabitant
Spouse/Cohabitant
James
Jones
Close
Relative
Close
Relative
Close Family Member
John Jones’
Roles
Parties also have
Roles

11. Using Big Data analysis to uncover more relationships
Email News Websites Social Location
BIG DATA analysis
(Map & Reduce)
New party
relationships

12. PwC
Email News Websites Social Location
BIG DATA analysis
(Map & Reduce)
Finance
HR
CRM
R&Q
Relationships
Party Information Hub
Combining internal and external information in a central hub
Combined
internal and
external party
relationships

13. Using Artificial Intelligence to gain new insights
Party Information
Hub
Threats
Opportunity
Regulation
Talent
Connections
InsightData
Cognitive
Computing
trained to
discover new
insights

14. PwC
Alex Booth
Using Advanced Data Visualisation and Graph Analysis for traversing relationships