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E Tech On A Shoestring 2010 Andy

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E Tech On A Shoestring 2010 Andy

  1. 1. Andy Zellers New Account Executive [email_address] E-TECHNOLOGY ON A SHOESTRING! How your nonprofit can implement and use technology for little or no cost!
  2. 2. Can you operate as if you are a world class organization? Technology Remote Offices Development Office Volunteer Staff Consultant Board Members Donors
  3. 3. Scope & Structure the Non-Profit Sector <ul><li>Budget % of NPOs </li></ul><ul><li>20 Million & Up .7% </li></ul><ul><li>5 – 20 Million 1.4% </li></ul><ul><li>1 – 5 Million 4.0% </li></ul><ul><li>500,000 – 1 Million 3.0% </li></ul><ul><li>250,000 – 500,000 4.0% </li></ul><ul><li>100,000 – 250,000 6.4% </li></ul><ul><li>25,000 – 100,000 10.5% </li></ul><ul><li>0 – 25,000 70.0% </li></ul>
  4. 4. WHAT TECHNOLOGY DO YOU USE? Word Processing Internal e-mail Internet access Laptop computers External e-mail Budget for new software Voice mail Cell phones Web site Firewalls Database Dedicated IT employee Network Part-time IT employee Fax modem Video conferencing
  5. 5. Initial Conclusions <ul><li>Technology is and will be part of any non profit development organization </li></ul><ul><li>Technology takes many shapes </li></ul><ul><li>Your use of it levels the “playing field” </li></ul><ul><li>Your success can be increased because of technology (more with less!) </li></ul>
  6. 6. Thoughts from an Industry Expert “ Utilizing rent-able applications and other low cost or free web applications allows the small nonprofit to leverage labor and financial resources. Thus they are able to serve more of their constituency, as well as better communicate with (and broaden) their donor base, and improve services. In other words, leveraging through technology provides the small nonprofit an opportunity to &quot;level the playing field.&quot; Carolyn S. Sechler, CPA Phoenix, AZ
  7. 7. Accounting
  8. 16. OFFICE
  9. 28. Web Site Creation
  10. 29. Source: Pew Internet & American Life Project, Demographics of Internet users Annual Household Income Income Level Percentage $75,000+ 91% $74,999 – $50,000 86% $49,999 – $30,000 80% Less than $30,000 53%
  11. 30. Demographics of Internet Users Educational Attainment Education Level Percentage College + 91% Some College 84% High School 64% Less than High School 40%
  12. 38. On-Line Giving, Registration, Volunteer Sign up
  13. 41. <ul><ul><li>“ Affluent people are increasingly likely to use the Internet to make their charitable donations, according to results released today of a study of nearly 3,500 donors. </li></ul></ul><ul><ul><li>Four out of five donors said they had made a charitable gift online, and a little more than half, 51 percent, said they prefer to use the Internet for their donations. Some 46 percent said that they expect to make a greater percentage of their charitable gifts online within the next five years.” </li></ul></ul><ul><ul><li>Wealthy People Increasingly Give Online, Study Finds (The Chronicle of Philanthropy, March, 24 2008) </li></ul></ul>
  14. 50. Personal Online Donation Fundraising
  15. 55. Fundraising Databases & Email
  16. 57. Advanced Email Database Ecommerce Website
  17. 58. A Communications Tool Direct Mail Email Cost? Expensive (materials/prep/postage) Very low cost Preparation? Customizable? Content? Timing? Acceptance?
  18. 59. A Communications Tool Direct Mail Email Cost? Expensive (materials/prep/postage) Very low cost Preparation? Substantial – labor intensive Easy Customizable? Content? Timing? Acceptance?
  19. 60. A Communications Tool Direct Mail Email Cost? Expensive (materials/prep/postage) Very low cost Preparation? Substantial – labor intensive Easy Customizable? Yes (personalization/gift info/etc.) Yes (same) Content? Timing? Acceptance?
  20. 61. A Communications Tool Direct Mail Email Cost? Expensive (materials/prep/postage) Very low cost Preparation? Substantial – labor intensive Easy Customizable? Yes (personalization/gift info/etc.) Yes (same) Content? Virtually unlimited Has limits Timing? Acceptance?
  21. 62. A Communications Tool Direct Mail Email Cost? Expensive (materials/prep/postage) Very low cost Preparation? Substantial – labor intensive Easy Customizable? Yes (personalization/gift info/etc.) Yes (same) Content? Virtually unlimited Has limits Timing? Slow Fast Acceptance?
  22. 63. A Communications Tool Direct Mail Email Cost? Expensive (materials/prep/postage) Very low cost Preparation? Substantial – labor intensive Easy Customizable? Yes (personalization/gift info/etc.) Yes (same) Content? Virtually unlimited Has limits Timing? Slow Fast Acceptance? Universal Almost Universal
  23. 72. How many of you Currently use Blogs & Social Network Sites? What other technologies are you utilizing?
  24. 73. Questions?
  25. 74. Thank You ! Andy Zellers New Accounts Executive, www.etapestry.com andy.zellers@etapestry.com 888-739-3827 x7253

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