A bunch of Americans and Brits were asked “Which of the following personal actions has the strongest impact on reducing your personal CO2 footprint?” The answers showed just how far perception was from reality.

1. Which of the following
personal actions has the
strongest impact on
reducing the CO2 footprint
of an average American?

2. Which of the following
personal actions has the
strongest impact on
reducing the CO2 footprint
of an average Brit?

3. No more plastic bags
Modern heating and insulation
No more meat consumption
Regional and seasonal food
One flight less per year
Fuel-efficient driving
Switching off standby modes
🇬🇧🇺🇸
SURVEY RESULTS Source: A.T. Kearney
“Which of the following personal actions has the strongest impact on reducing the CO2 footprint of an average American/German?” The sample was 1500 randomly selected respondents. The sample error was 3.3% (RSME
score) and subsequently automatically weighted to ensure that the sample is representative for the overall population of people aged 18+ that use the internet (>95%, depending on the country).

4. 4
LET’S COMPARE WITH REALITY
No more plastic bags
Modern heating and insulation
Eat Less Read Meat
Regional and seasonal food
One flight less per year
Fuel-efficient driving
Switching off standby modes
Source: A.T. Kearney
“Which of the following personal actions has the strongest impact on reducing the CO2 footprint of an average American/German?” The sample was 1500 randomly selected respondents. The sample error was 3.3% (RSME
score) and subsequently automatically weighted to ensure that the sample is representative for the overall population of people aged 18+ that use the internet (>95%, depending on the country).

5. 5
LET’S COMPARE WITH REALITY
No more plastic bags
Modern heating and insulation
Eat Less Read Meat
Regional and seasonal food
One flight less per year
Fuel-efficient driving
Switching off standby modes
Source: A.T. Kearney
“Which of the following personal actions has the strongest impact on reducing the CO2 footprint of an average American/German?” The sample was 1500 randomly selected respondents. The sample error was 3.3% (RSME
score) and subsequently automatically weighted to ensure that the sample is representative for the overall population of people aged 18+ that use the internet (>95%, depending on the country).

6. 6
LET’S REPRIORITISE
Install Modern heating and insulation
One flight less per year
Cut Out Red Meat
Fuel-efficient driving
Regional and seasonal food
Switching off standby modes
No more plastic bags
Source: A.T. Kearney
“Which of the following personal actions has the strongest impact on reducing the CO2 footprint of an average American/German?” The sample was 1500 randomly selected respondents. The sample error was 3.3% (RSME
score) and subsequently automatically weighted to ensure that the sample is representative for the overall population of people aged 18+ that use the internet (>95%, depending on the country).