df

1. SOCIAL PSYCHOLOGY
PSY30203107086
FNBE APRIL 2014
ASSIGNMENT 3:
FINAL PROJECT & GROUP PRESENTATION
ONG EUXUAN 0319050
ONG JIA MIN 031800
TAN YIT FONG 0319133
TANG ZE ZHENG 0318967
YONG YU JOON 0318299

2. TITLE: A-MAZE-ING
THEME: ATTITUDE
The structure
The space that we have decided to create is in a form of a maze whereby the people who will use
the space will engage in solving it by finding an exit route without giving in to distractions.
Hence, the users of the space will find themselves as participants in a game or a puzzle with a
prize awaiting them for completing the maze in a set amount of time.
This space was formed in such a way so that the attitude components of the participants could be
best observed as all participants will be in an unfamiliar environment and would need to rely on
their attitudes to guide their behavior to eventually solve the maze. Attitudes are evaluative
statements or judgements that help explain what makes someone turn left or right in a maze.
The purpose
At the beginning of the maze, some might rely on the affective component of their attitude to
guide them through the maze, such as the “gut feeling”, and only later on would we be able to
observe the cognitive component, such as believing the maze is difficult to solve, or behavioral
component, such as finding the way to the middle of the maze to obtain a overview of the layout
of the maze, of the participants. Accordingly, through this space, we will not only be able to
observe the components of attitudes that guide the participants but also which component relied
on allows for successful passage out of the maze.
Distraction one: Headspace / Persuasion
The structure
At one particular point in the maze, there will be a space whereby headsets will be connected to
tall tables that will stream the same songs. This means that the headsets all play the same music,

3. particularly upbeat dance music. When a participant enters, a typical nightclub setting is set up
where people will be dancing and having a good time- except that there is no music. All will be
silent. The only way the participant can join in the party is by putting on the headsets and groove
to the similar tunes as the rest of the party.
The purpose
Accordingly, this space was created to persuade and/or influence the participants of the maze to
join in the party. This effort is to divert the participants’ attitude from completing the maze in a
competitive manner to enjoying the maze and space. In order to ensure that we manage to
persuade as many participants as possible, the participants will find dancers that are young and
attractive (attractive communicators) that will invite them to join in the party (messages that do
not appear to change attitudes). Furthermore, the participants are unaware of the fact that the
“dancers” consists of mostly non-participants. As a consequence, the dancers would be thought
of as participants of the maze (credible communicators) while the enjoyment experienced by the
dancers would act as emotional content.
Distraction two: There or in here? / Cognitive dissonance
The structure
At the end of the maze, there will be the classic two way crossroads- to the left or to the right.
There will be a sign showing the right path to the participant, which is to the right. However, on
the left, there will be about 10 theremins installed, an electronic musical instrument that
produces sounds without physical contact. Music is produced by the theremin when disturbance
occurs to the electromagnetic fields produced around the two antennas. Hence, when the
participants pass by the theremins, they create a sound.
The purpose
The theremins will lead to the left crossroad (the wrong road). This would allow us to observe if

4. the participants will practice cognitive dissonance as their attitude would be to solve the maze
and to win the prize in the quickest and most efficient way possible but their behavior might say
otherwise and decided to enjoy the sounds that the theremins produce as they lead themselves,
consciously, to the wrong path and linger around the maze a little longer. This inconsistency
between their attitudes and their behavior can hence be harnessed through developing something
of interest to sway the participants from their main goal or attitude towards the maze.
Conclusion
Attitudes are crucial to evaluating and responding to the social world hence we decided to set up
this space where people can not only evaluate but also enjoy the challenges the maze throws at
them, such as causing disparity between attitude and behavior and giving in to persuasion to
stray away from the main task at hand on top of picking out which attitude to best approach the
puzzle.