SlideShare a Scribd company logo
1 of 3
SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL BUILD ENVIRONMENT
NAME : RYAN KERRY JEE JIN YIING
STUDENT ID NO : 0318715
WORD COUNT : 432 words
MODULE : SOCIAL PYSCHOLOGY [ PSY 30203 ]
ASSIGNMENT TITLE : JOURNAL 2
LECTURER : MS NORUL HIDAYAH
SUBMISSION DATE : 18th DECEMBER 2014
Stereotyping is a belief or behavior possessed by human towards of a social
group which includes human traits, physical appearances, activity preferences and
behaviors. All of these can be either positive or negative attributes, accurate or
inaccurate perceptions which can be accepted or rejected. These self-generated
theories affect how we process social information and which can sometimes tend to
lead to prejudice and in serious cases discrimination.
Based on the interpretation of the advertisement, it conveys that letting
collagen and vitamin pills to enhance our personal youth and beauty. The main
caption reads “ Let Nature Bring Back Your #MostBeautiful ”, and the eye catcher of
the advertisement apart from the product is the woman model staging the product with
a youthful and cheerful smile that causes attraction towards other people.
Contrary to this, it is obvious that gender stereotyping is depicted here as
youthfulness and beauty can be easily portrayed through a woman whereas a male is
not as influential and somewhat not convincing as compared to woman. This context
actually refers to women’s crave and personal necessities and also usage of the
product which will gradually result in youthful and beautiful physical appearances,
just as what was depicted by the woman model.
From this advertisement, there is a text box regarding a competition in which
they will win a whole lot of supply collagen pills if they join the #MostBeautiful
contest, and hence stick to the perception that they will too result in youthful and
beautiful physical appearances. Henceforth, this depicts that people judge the end
result based on the physical appearances of the woman model which causes gender
stereotyping through personal classification based on human traits along with physical
characteristics in this case.
Gender stereotyping is the mentality in which regards to the sets of
psychological traits and also behaviors by characterizing men and women. Depicted
in this particular advertisement, women are often stereotyped based on beauty,
physically desiring and also youthful, while men on the hand are stereotyped as more
blunt and aggressive individual in which according to their perception, not suitable to
promote and advertise their product which main themes and concepts revolves around
beauty and also youthfulness.
In conclusion, the advertisement depicts gender stereotyping in the sense that
it classifies woman as an individual with youth and beauty and not for man. This
classification causes the at of gender stereotyping. This applies to women’s physical
appearances being exploited to portray youth and beauty to influence, persuade and
more importantly to convince the market and target users to crave and sell the product
relating to that.

More Related Content

Similar to Social Psychology Journal 2

Tyranny of Advertising
Tyranny of AdvertisingTyranny of Advertising
Tyranny of Advertising
MediaNomads
 
Gender & advertising
Gender & advertisingGender & advertising
Gender & advertising
hillyld
 
Gender & advertising
Gender & advertisingGender & advertising
Gender & advertising
hillyld
 
Essays On Teamwork. Write an Essay on Teamwork in English Teamwork Essay in ...
Essays On Teamwork. Write an Essay on Teamwork in English  Teamwork Essay in ...Essays On Teamwork. Write an Essay on Teamwork in English  Teamwork Essay in ...
Essays On Teamwork. Write an Essay on Teamwork in English Teamwork Essay in ...
Teresa Laverty
 

Similar to Social Psychology Journal 2 (20)

Psy2nd journ
Psy2nd journPsy2nd journ
Psy2nd journ
 
Social psychology journal
Social psychology journalSocial psychology journal
Social psychology journal
 
Journal 2 advertisement
Journal 2  advertisementJournal 2  advertisement
Journal 2 advertisement
 
Psy 2
Psy 2Psy 2
Psy 2
 
Tyranny of Advertising
Tyranny of AdvertisingTyranny of Advertising
Tyranny of Advertising
 
Gender & advertising
Gender & advertisingGender & advertising
Gender & advertising
 
Gender & advertising
Gender & advertisingGender & advertising
Gender & advertising
 
Journal 02
Journal 02Journal 02
Journal 02
 
The self (sex roles and body image)
The self (sex roles and body image)The self (sex roles and body image)
The self (sex roles and body image)
 
Globalny raport: „Prawdziwe piękno 2024" od Dove
Globalny raport: „Prawdziwe piękno 2024" od DoveGlobalny raport: „Prawdziwe piękno 2024" od Dove
Globalny raport: „Prawdziwe piękno 2024" od Dove
 
Psy Journal 2
Psy Journal 2Psy Journal 2
Psy Journal 2
 
Psychology
PsychologyPsychology
Psychology
 
Essays On Teamwork. Write an Essay on Teamwork in English Teamwork Essay in ...
Essays On Teamwork. Write an Essay on Teamwork in English  Teamwork Essay in ...Essays On Teamwork. Write an Essay on Teamwork in English  Teamwork Essay in ...
Essays On Teamwork. Write an Essay on Teamwork in English Teamwork Essay in ...
 
Essays On Teamwork.pdf
Essays On Teamwork.pdfEssays On Teamwork.pdf
Essays On Teamwork.pdf
 
Write Essay For Money
Write Essay For MoneyWrite Essay For Money
Write Essay For Money
 
s5131054_Self_S.W.O.T_Analysis.docx
s5131054_Self_S.W.O.T_Analysis.docxs5131054_Self_S.W.O.T_Analysis.docx
s5131054_Self_S.W.O.T_Analysis.docx
 
Nurturing self-esteem and fostering healthy body image in today’s youth | Sol...
Nurturing self-esteem and fostering healthy body image in today’s youth | Sol...Nurturing self-esteem and fostering healthy body image in today’s youth | Sol...
Nurturing self-esteem and fostering healthy body image in today’s youth | Sol...
 
Genderstereotyping
GenderstereotypingGenderstereotyping
Genderstereotyping
 
Changing faces of beauty
Changing faces of beautyChanging faces of beauty
Changing faces of beauty
 
Overview Career Dev
Overview Career DevOverview Career Dev
Overview Career Dev
 

More from Ryan Kerry Jy

More from Ryan Kerry Jy (20)

Project 1- Taman Tasik Titiwangsa Site Analysis
Project 1- Taman Tasik Titiwangsa Site AnalysisProject 1- Taman Tasik Titiwangsa Site Analysis
Project 1- Taman Tasik Titiwangsa Site Analysis
 
Reaction paper-03 a
Reaction paper-03 aReaction paper-03 a
Reaction paper-03 a
 
Reaction paper-03 a
Reaction paper-03 aReaction paper-03 a
Reaction paper-03 a
 
Reaction paper-02 a
Reaction paper-02 aReaction paper-02 a
Reaction paper-02 a
 
Reaction paper-01 a
Reaction paper-01 aReaction paper-01 a
Reaction paper-01 a
 
Theories of Architecture & Urbanism - Project 2: Comparative Essay
Theories of Architecture & Urbanism - Project 2: Comparative Essay  Theories of Architecture & Urbanism - Project 2: Comparative Essay
Theories of Architecture & Urbanism - Project 2: Comparative Essay
 
Food & Culture Research Proposal
Food & Culture Research Proposal Food & Culture Research Proposal
Food & Culture Research Proposal
 
Building Science 2 - Integration Project - Community Library
Building Science 2 - Integration Project - Community LibraryBuilding Science 2 - Integration Project - Community Library
Building Science 2 - Integration Project - Community Library
 
ARC 2615 INTERNSHIP TRAINING FINAL REPORT
ARC 2615 INTERNSHIP TRAINING FINAL REPORTARC 2615 INTERNSHIP TRAINING FINAL REPORT
ARC 2615 INTERNSHIP TRAINING FINAL REPORT
 
Building Structures Compiled Drawings
Building Structures Compiled Drawings Building Structures Compiled Drawings
Building Structures Compiled Drawings
 
Building Structure Project 2
Building Structure Project 2 Building Structure Project 2
Building Structure Project 2
 
Building Structures Project 1
Building Structures Project 1Building Structures Project 1
Building Structures Project 1
 
Building Services Project 2
Building Services Project 2Building Services Project 2
Building Services Project 2
 
Asian Architecture - Case Study Paper
Asian Architecture - Case Study Paper Asian Architecture - Case Study Paper
Asian Architecture - Case Study Paper
 
Culture & Civilisation Project 2 - Messages From The Past
Culture & Civilisation Project 2 - Messages From The PastCulture & Civilisation Project 2 - Messages From The Past
Culture & Civilisation Project 2 - Messages From The Past
 
Culture & Civilisation Project 2 - Script
Culture & Civilisation Project 2 - ScriptCulture & Civilisation Project 2 - Script
Culture & Civilisation Project 2 - Script
 
Effective Public Communication - Project 2
Effective Public Communication - Project 2Effective Public Communication - Project 2
Effective Public Communication - Project 2
 
Effective Public Communication (EPC) - Project 2
Effective Public Communication (EPC) - Project 2Effective Public Communication (EPC) - Project 2
Effective Public Communication (EPC) - Project 2
 
Social Psychology Journal 1
Social Psychology Journal 1 Social Psychology Journal 1
Social Psychology Journal 1
 
Social Psychology Design Proposal
Social Psychology Design Proposal Social Psychology Design Proposal
Social Psychology Design Proposal
 

Recently uploaded

Neurulation and the formation of the neural tube
Neurulation and the formation of the neural tubeNeurulation and the formation of the neural tube
Neurulation and the formation of the neural tube
SaadHumayun7
 

Recently uploaded (20)

Operations Management - Book1.p - Dr. Abdulfatah A. Salem
Operations Management - Book1.p  - Dr. Abdulfatah A. SalemOperations Management - Book1.p  - Dr. Abdulfatah A. Salem
Operations Management - Book1.p - Dr. Abdulfatah A. Salem
 
Post Exam Fun(da) Intra UEM General Quiz 2024 - Prelims q&a.pdf
Post Exam Fun(da) Intra UEM General Quiz 2024 - Prelims q&a.pdfPost Exam Fun(da) Intra UEM General Quiz 2024 - Prelims q&a.pdf
Post Exam Fun(da) Intra UEM General Quiz 2024 - Prelims q&a.pdf
 
Research Methods in Psychology | Cambridge AS Level | Cambridge Assessment In...
Research Methods in Psychology | Cambridge AS Level | Cambridge Assessment In...Research Methods in Psychology | Cambridge AS Level | Cambridge Assessment In...
Research Methods in Psychology | Cambridge AS Level | Cambridge Assessment In...
 
Matatag-Curriculum and the 21st Century Skills Presentation.pptx
Matatag-Curriculum and the 21st Century Skills Presentation.pptxMatatag-Curriculum and the 21st Century Skills Presentation.pptx
Matatag-Curriculum and the 21st Century Skills Presentation.pptx
 
Telling Your Story_ Simple Steps to Build Your Nonprofit's Brand Webinar.pdf
Telling Your Story_ Simple Steps to Build Your Nonprofit's Brand Webinar.pdfTelling Your Story_ Simple Steps to Build Your Nonprofit's Brand Webinar.pdf
Telling Your Story_ Simple Steps to Build Your Nonprofit's Brand Webinar.pdf
 
philosophy and it's principles based on the life
philosophy and it's principles based on the lifephilosophy and it's principles based on the life
philosophy and it's principles based on the life
 
Open Educational Resources Primer PowerPoint
Open Educational Resources Primer PowerPointOpen Educational Resources Primer PowerPoint
Open Educational Resources Primer PowerPoint
 
slides CapTechTalks Webinar May 2024 Alexander Perry.pptx
slides CapTechTalks Webinar May 2024 Alexander Perry.pptxslides CapTechTalks Webinar May 2024 Alexander Perry.pptx
slides CapTechTalks Webinar May 2024 Alexander Perry.pptx
 
The Benefits and Challenges of Open Educational Resources
The Benefits and Challenges of Open Educational ResourcesThe Benefits and Challenges of Open Educational Resources
The Benefits and Challenges of Open Educational Resources
 
Neurulation and the formation of the neural tube
Neurulation and the formation of the neural tubeNeurulation and the formation of the neural tube
Neurulation and the formation of the neural tube
 
Danh sách HSG Bộ môn cấp trường - Cấp THPT.pdf
Danh sách HSG Bộ môn cấp trường - Cấp THPT.pdfDanh sách HSG Bộ môn cấp trường - Cấp THPT.pdf
Danh sách HSG Bộ môn cấp trường - Cấp THPT.pdf
 
Post Exam Fun(da) Intra UEM General Quiz - Finals.pdf
Post Exam Fun(da) Intra UEM General Quiz - Finals.pdfPost Exam Fun(da) Intra UEM General Quiz - Finals.pdf
Post Exam Fun(da) Intra UEM General Quiz - Finals.pdf
 
2024_Student Session 2_ Set Plan Preparation.pptx
2024_Student Session 2_ Set Plan Preparation.pptx2024_Student Session 2_ Set Plan Preparation.pptx
2024_Student Session 2_ Set Plan Preparation.pptx
 
Removal Strategy _ FEFO _ Working with Perishable Products in Odoo 17
Removal Strategy _ FEFO _ Working with Perishable Products in Odoo 17Removal Strategy _ FEFO _ Working with Perishable Products in Odoo 17
Removal Strategy _ FEFO _ Working with Perishable Products in Odoo 17
 
The Last Leaf, a short story by O. Henry
The Last Leaf, a short story by O. HenryThe Last Leaf, a short story by O. Henry
The Last Leaf, a short story by O. Henry
 
factors influencing drug absorption-final-2.pptx
factors influencing drug absorption-final-2.pptxfactors influencing drug absorption-final-2.pptx
factors influencing drug absorption-final-2.pptx
 
“O BEIJO” EM ARTE .
“O BEIJO” EM ARTE                       .“O BEIJO” EM ARTE                       .
“O BEIJO” EM ARTE .
 
Salient features of Environment protection Act 1986.pptx
Salient features of Environment protection Act 1986.pptxSalient features of Environment protection Act 1986.pptx
Salient features of Environment protection Act 1986.pptx
 
Pragya Champions Chalice 2024 Prelims & Finals Q/A set, General Quiz
Pragya Champions Chalice 2024 Prelims & Finals Q/A set, General QuizPragya Champions Chalice 2024 Prelims & Finals Q/A set, General Quiz
Pragya Champions Chalice 2024 Prelims & Finals Q/A set, General Quiz
 
B.ed spl. HI pdusu exam paper-2023-24.pdf
B.ed spl. HI pdusu exam paper-2023-24.pdfB.ed spl. HI pdusu exam paper-2023-24.pdf
B.ed spl. HI pdusu exam paper-2023-24.pdf
 

Social Psychology Journal 2

  • 1. SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN FOUNDATION IN NATURAL BUILD ENVIRONMENT NAME : RYAN KERRY JEE JIN YIING STUDENT ID NO : 0318715 WORD COUNT : 432 words MODULE : SOCIAL PYSCHOLOGY [ PSY 30203 ] ASSIGNMENT TITLE : JOURNAL 2 LECTURER : MS NORUL HIDAYAH SUBMISSION DATE : 18th DECEMBER 2014
  • 2. Stereotyping is a belief or behavior possessed by human towards of a social group which includes human traits, physical appearances, activity preferences and behaviors. All of these can be either positive or negative attributes, accurate or inaccurate perceptions which can be accepted or rejected. These self-generated theories affect how we process social information and which can sometimes tend to lead to prejudice and in serious cases discrimination. Based on the interpretation of the advertisement, it conveys that letting collagen and vitamin pills to enhance our personal youth and beauty. The main caption reads “ Let Nature Bring Back Your #MostBeautiful ”, and the eye catcher of the advertisement apart from the product is the woman model staging the product with a youthful and cheerful smile that causes attraction towards other people. Contrary to this, it is obvious that gender stereotyping is depicted here as youthfulness and beauty can be easily portrayed through a woman whereas a male is not as influential and somewhat not convincing as compared to woman. This context actually refers to women’s crave and personal necessities and also usage of the product which will gradually result in youthful and beautiful physical appearances, just as what was depicted by the woman model. From this advertisement, there is a text box regarding a competition in which they will win a whole lot of supply collagen pills if they join the #MostBeautiful contest, and hence stick to the perception that they will too result in youthful and beautiful physical appearances. Henceforth, this depicts that people judge the end result based on the physical appearances of the woman model which causes gender stereotyping through personal classification based on human traits along with physical characteristics in this case.
  • 3. Gender stereotyping is the mentality in which regards to the sets of psychological traits and also behaviors by characterizing men and women. Depicted in this particular advertisement, women are often stereotyped based on beauty, physically desiring and also youthful, while men on the hand are stereotyped as more blunt and aggressive individual in which according to their perception, not suitable to promote and advertise their product which main themes and concepts revolves around beauty and also youthfulness. In conclusion, the advertisement depicts gender stereotyping in the sense that it classifies woman as an individual with youth and beauty and not for man. This classification causes the at of gender stereotyping. This applies to women’s physical appearances being exploited to portray youth and beauty to influence, persuade and more importantly to convince the market and target users to crave and sell the product relating to that.