for english learning

2. Introduction
“This is by far the most iconic, pop-culture spiking ad of the
21st century.” --Robert Wong, chief creative officer of Google Creative Lab and an Ad
Age judge.(as cited in Schultz, n.d.)

3. • Video

4. Questions
• what’s your first impression of this advertisement?
• How do think about the characters that purposely use the phone to
greet each other?

5. concrete points
A group a of friends
Football games
Phone
beer

6. Video clip 2

7. Questions
• What’s happening? Why is he laughing ?
• What do you think the implication in this scene?

8. Concrete
• Japanese Chefs
• Exaggerated facial expression
• Female character (Girlfriend?)

9. Abstract Concept---Humor and
Internationalized Trend
• Inside joke between men regardless of nationality.
• Functions as tapped keg.
• Contagious Laughter

10. Background
-Super Bowl 2000
• A successful turnover.
• “The campaign went viral before we knew what viral even meant.”---
Keith Reinhard, chairman emeritus of DDB Worldwide

11. Benefits
• Increase the sale by 2.4 million barrels in financial returns.