This document discusses trends in Indonesian youth preferences for brands and icons. It finds that youth have less exposure and connection to older, "old school" icons. The full 2011 Trends Report from the Indonesian youth laboratory will be released in December 2010 and provide more insights into Indonesian youth trends and their universe.

1. Youth Brand ICONPreference Indonesian Youthniverse 2011: Trends Report (teaser) Copyright of youth laboratory Indonesia www.enterthelab.com

2. Which One From These Icons is ‘Old School’? Exposure correlate negatively to youth parasocial relationship with icons Copyright of youth laboratory Indonesia www.enterthelab.com

3. We’ll tell you more about this data, also anything you need to know about youth and their universe‘Indonesian Youthniverse 2011: Trends Report’Out December 2010More Information:www.enterthelab.com Copyright of youth laboratory Indonesia