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(Youthlab Indo) Fans Survey: Manchester United Young Fans in Indonesia


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Part of What Indonesian Youth Says (Youth Laboratory Indonesia Survey). Key Behavior of young football fans in Indonesia
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(Youthlab Indo) Fans Survey: Manchester United Young Fans in Indonesia

  1. 1. Report copyright of PT Kreasi Pemuda IndonesiaWhat Indonesian Youth Says SeriesFans Survey:Manchester United Youth Fans in Indonesia Youth laboratory indonesia Trends
  2. 2. >About The Author<  Youth Laboratory Indonesia Founded in 2009,Youthlab is the first factory and repository of youth insight in indonesia. compromised of multi-talented youths of various background, the research and consulting company helps corporations and organizations create precious connection with the fickle yet precious market segment. Through contemporary methodological approach we help you create a dialogue- collaboration with the youths of Indonesia in the most efficient manner. We Here to Make that happen to
  3. 3. >About The Author<  Muhammad Faisal  Doctoral candidate in psychology, focusing on youth political behavior. 7 years of experience in the field of social psychology & public opinion research. lecturer of research methodology in several university in Jakarta. Editor of 2 psychological research journal. Tara Talita  Bachelor of Business Management. More than 5 years of experience in the field Of research. Responsible as head for many field Research & activation segmented on youth for Youthlab since 2009. Author Of the serial slides report ‘Indonesian Youth trends Kaleidoscope’
  4. 4. What Indonesian Youth Says Series1. Watching
  5. 5. Q: How often do you watch MU “live match” on TV? What Indonesian Youth Says Series 1%  7%  8%  tidak pernah Never  Beberapa kali dalam satu musim Several times in a football  (season) season  1‐2 kali dalam satu bulan 1‐2 times in a month  1 kali setiap minggu, bahkan Once a week even more  lebih   84%
  6. 6. Q: How often do you w atch “MU Highlight Match” online? What Indonesian Youth Says Series 9%  12%  Tidak pernah Never  57%  Beberapa kali dalam satu musim Several times in a football  22%  (season) season  1‐2 kali dalam sebulan 1‐2 times in a month  Once a week even more  1 kali setiap minggu, bahkan lebih
  7. 7. Q: How often do you w atch “MU Highlight Match” with mobile phone? What Indonesian Youth Says Series Never  Tidak Pernah 30%  37%  Several times in a football  Beberapa kali dalam satu musim season  (season) 1‐2 times in a month  1‐2 kali dalam satu bulan 13%  1 kali setiap minggu, bahkan lebih Once a week even more    20%
  8. 8. Q: Who do you think is MU’s biggest rivals? What Indonesian Youth Says Series 300 250 200 150 100 50 0 Liverpool Machester Chelsea Barcelona Arsenal Real City
  9. 9. Q: Among those football players, who do you desired the most to join MU? What Indonesian Youth Says Series 200 180 160 140 120 100 80 60 40 20
  10. 10. Q: Football players you wished to come to Indonesia? What Indonesian Youth Says Series Robin Van Persie Wayne Rooney Ryan Giggs Chicharito All MU Players David De Gea Paul Scholes Michael Carrick Eric Cantona 0 50 100 150
  11. 11. Q: What media you prefer the most to w atch MU match? What Indonesian Youth Says Series 0% 2%  2%  3%  25%  Through TV at home  Lewat TV di Rumah Lewat Big Screen di Big Screen at a pub or   Restaurant  PUB/Restoran Lewat Radio Radio  68%  Lewat TV di rumah seorang Through TV at a friends house  teman
  12. 12. What Indonesian Youth Says Series2.
  13. 13. Q: Are you part of MU fans club at the moment? What Indonesian Youth Says Series No  43%  Yes  57%
  14. 14. What Indonesian Youth Says Series3. Media
  15. 15. Q: Where do You get info for finding MU merchandise? What Indonesian Youth Says Series 5%  20%  Kaskus Toko Resmi 30%  Facebook Blog Fans 23%  Forum online Kopdar 11%  11%
  16. 16. Q: What Electronic brands represent sport thesedays? What Indonesian Youth Says Series 70.0% 59.2%  60.0% 50.0% 40.0% 30.0% 19.7%  20.0% 15.5%  10.0% 2.1%  2.1%  0.9%  0.4%
  17. 17. What Indonesian Youth Says Series4. Respondent
  18. 18. Respondent Profiles What Indonesian Youth Says Series AGE  GENDER  10‐13 yrs  Laki‐laki Boys  Perempuan Girls  Above 25  3%  yrs  19%  19%  14‐18 yrs  29%  19‐24 yrs  49%  81%
  19. 19. Respondent Profiles What Indonesian Youth Says Series Ethnic Background  40.0% 34.9%  35.0% 30.0% 25.0% 20.0% 17.8%  15.0% 13.7%  10.0%  9.8%  10.0% 4.3%  5.2%  5.0% 2.1%  2.3%
  20. 20. Research Report By Youth Laboratory Indonesia  Youthlab is the first factory and repository of  Indonesian youth insight, compromised of  multi‐talented youths of various background,  the research and consulting company helps  corporations and organizations create precious  connection with the fickle yet precious market  segment.  Through etnographic research, online tracking,  creative focus group discussion, and other  means, we help you create a dialogue with the  youths of Indonesia in the most efficient  manner.  We Here to Make that happen to you      Find more about  Indonesian   Youth trends, data, & insights:  Contact us