(Youthlab indo) Youth Trend 2013 Kaleidoscope


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*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia

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(Youthlab indo) Youth Trend 2013 Kaleidoscope

  1. 1. This is one of the biggest trend hits on early Feb 2013. Suddenly, all kinds of Harlem Shake dance version crass on YouTube. The video usually only about 30-45 seconds long, where it starts out as one person dancing and everyone not noticing, till about half way and then everyone in the room dances and shakes ‘harlem’ style and masked to hide their shame. This meme was established originally by five teenagers from Queensland, Australia registered on YouTube as TheSunnyCoastSkate, based off a "Filthy Compilation" video by YouTube user Filthy Frank. www.enterthelab.com
  2. 2. On April 13, 2013, Indonesian @SBYudhoyono twitter account. president officially released his In youth trend point of view, this act is consider to be ‘late adopters’ when most youth now migrates to path Actually this is a good start for president to communicate directly with people but the content of the tweets is still too formal. www.enterthelab.com
  3. 3. “Taking self-portraits has never been easier!!!!” Yup the tagline is pretty much describe what is actually a “Tongsis”. Tongsis or ‘tongkat narsis’ is a photography device that could easily attached to your camera or smart phone for taking a ‘selfie’ picture of you or your peers. Youth nowadays couldn’t live without selfie photo of them eating, dating, hangout or travelling. This tool is like a miracle to them. Babah Dito is the one who brought the ‘Tongsis’ tool to Indonesia when he attended a photography event in Bangkok www.enterthelab.com
  4. 4. There’s a difference between stickers and smileys. Smileys are those cute little emoticons that we have been using in our chats for ages. Smileys are generally stock cartoons providing a set way of expressing for e.g. icon smile depicts happiness while :( depicts sadness and icon wink depicts mischief. When you want to express more in your posts and messages, they kind of fall short. The idea of stickers, we can say is based upon smileys, but that is where the connection ends. Unlike smileys, stickers are not just stilly denotations of your mood rather they communicate much more than smileys can. They express much more. It was amongst the first on the sticker scene and now almost everybody has jumped in. Whether it be apps like Line, WeChat, Path or even WhatsApp, there are stickers out there for messaging. In fact, many apps sell them. www.enterthelab.com Source: mobigyaan.com
  5. 5. According to wikipedia; a meme is "an idea, behavior, or style that spreads from person to person within a culture. A meme acts as a unit for carrying cultural ideas, symbols, or practices that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena. 2013 is the year of Meme posting from Kaskus, instagram, 9Gag and the most popular place is Path. Indonesian youth is really creative on this stuff! Seriously I had a good laugh seeing those meme photos as a parody of brands, politician or celebrity. The most popular memes are the Khong Huan Meme and Finding Neverland Meme. www.enterthelab.com
  6. 6. The Arya Wiguna “Demi Tuhan” and Vicky Prasetyo unique language has the highest buzz among YouTube videos. But these videos are only “hit and run” phenomenon. It happens because one or two social occurrences involving Indonesian celebrities then it posted on YouTube and it goes viral. Between 1 or 2 months, it was forgettable. This manner shows that online video in Indonesia is not engaging enough especially to youth. They consume more than they produce the content. www.enterthelab.com
  7. 7. This year, Urban fashion industry filled with new franchise fashion brand such as H&M, Uniqlo, Wakai etc. Those brand outlets exist in famous shopping malls in Jakarta. Youth now consider fashion as the status symbol rather than gadgets. They feel significant when they’re in style with the latest fashion trend www.enterthelab.com
  8. 8. The latest election resulting the winner of Ridwan Kamil and Bima Arya is a new trend of Youth & Politics. “Insights gained through the mayor election in Bandung and Bogor is that the young people are leaning toward pragmatic politics where ideology are less prioritized. We're back in new order nuance except without its political repression. To be a young leader you doesn’t necessarily expected to have political affiliation or belief, you’re just expected to have international acknowledgment, modern worldview, and flair for change. I might say that we are in the era of assimilating a local Obama and Steve Job into the realm of politic” Source: M. Faisal www.enterthelab.com
  9. 9. It seems that BlackBerry’s days are numbered and it won’t be long before the company is nothing more than a memory. The company known as RIM (Research in Motion) became far too confident and while it was sat bathing in its glory, other major telecom companies were being far more innovative such as Apple and Samsung. The fact that the BBM (blackberry messenger) is now available for Android and iOS makes the group of youth who use Blackberry only for its BBM feature is now fully abandon their BB phone. www.enterthelab.com
  10. 10. We could see now in strategic hangout places like Kemang or Senopati, a stylist barbershop for Men. Unlike the common barbershop, this new kind of barbershop has a ‘cool’ interior design with ‘cool’ stylist. This barbershop trend is parallel with the emerge of ‘grooming for boys’ trend. The famous hairstyle called ‘jarhead’ or ‘slicked back hair’ very common for male youth. Their inspiration come from Football player and Hollywood actors. www.enterthelab.com
  11. 11. Late 2013, we heard of these lingo / terms: ‘cabe-cabean’ for female youth and ‘terongterongan’ for male youth (both are junior & high school students segment), means a group of teenagers who like to hangout at night, mostly related with negative activity. These group has some common criteria given by the society; always updating their status (bbm, fb, twitter), occupied with relationship / dating, use teeth braces (For girls), often seen in motorcycle street race It is a sad situation for Indonesian Youth generation. Many factors cause this phenomenon; borderless media, lack of controlling function from parents and peer pressure. www.enterthelab.com Source: Moammar Emka
  12. 12. Report By Youth Laboratory Indonesia Youthlab is the first factory and repository of Indonesian youth insight, compromised of multi-talented youths of various background, the research and consulting company helps corporations and organizations create precious connection with the fickle yet precious market segment. Through ethnographic research, online tracking, creative focus group discussion, and other means, we help you create a dialogue with the youths of Indonesia in the most efficient manner. We’re Here to Make that happen to you Find more about Indonesian Youth trends, data, & insights: www.enterthelab.com Contact us Tara.talita@gmail.com faisal_sii@yahoo.com