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5
Ways to Personalize
End User Experiences
Presented by
Offering your end users a site that's easy-to-
navigate and customized to their needs will
greatly benefit your business b...
Improve On-Site Experiences
Increased Usability = Happier End-Users
By personalizing your application for
your end users, ...
Improve On-Site Experiences
(Monetate/eConsultancy Study via LoginRadius)
In-house marketers who personalize user
experien...
Improve On-Site Experiences
To improve end user experiences, ask yourself
these questions:
1 Where do users spend most of ...
Content Personalization
To create a personal experience for end-users,
start with your content!
Offering personalized cont...
Content Personalization
Tailoring an end-user's experience based on
previous interactions creates a lasting
impression and...
Utilize Social Sharing
Personalize your application by incorporating
social networking. Offering social sharing and
invite...
Utilize Social Sharing
A study conducted by SociableLabs
shows that 53% of users who clicked a
link shared by a Facebook f...
Optimize for Mobile
Improve your end-user experience on mobile
by including shorter form content or give the
option for us...
Optimize for Mobile
Users get frustrated when they aren't
presented with the information that they're
after quickly and ef...
Responsive Design
Any eCommerce company that wants
good business in the mobile age must
insure that their application is m...
Responsive Design
Considering the end user is not only about
considering content and application
presentation, but also re...
Still need more proof that personalization works?
Here are some stats:
87% of consumers
agree that there is more
to making...
Learn how to identify ways you can increase
conversion rates for eCommerce with a few simple
application tweaks in our ebo...
LoginRadius
Resources:
GIGYA
WildShark
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5 Ways to Personalize End User Experiences

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Offering your end users a site that's easy-to-navigate and customized to their needs will greatly benefit your business by increasing revenue, conversion rates and user retention. To help you get started optimizing your application for excellent, personalized end user experiences, we have outlined the top 5 areas to focus on.

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5 Ways to Personalize End User Experiences

  1. 1. 5 Ways to Personalize End User Experiences Presented by
  2. 2. Offering your end users a site that's easy-to- navigate and customized to their needs will greatly benefit your business by increasing revenue, conversion rates and user retention. To help you get started optimizing your application for excellent, personalized end user experiences, we have outlined the top 5 areas to focus on.
  3. 3. Improve On-Site Experiences Increased Usability = Happier End-Users By personalizing your application for your end users, you make it easier for them to use, which in turn makes them more likely to become a customer. 1
  4. 4. Improve On-Site Experiences (Monetate/eConsultancy Study via LoginRadius) In-house marketers who personalize user experiences see a 19% uplift in sales on average. 1
  5. 5. Improve On-Site Experiences To improve end user experiences, ask yourself these questions: 1 Where do users spend most of their time on my website? Are all messages and data relevant to my end users? Are site navigation and search features easy to use? Can payment processes be simpler?
  6. 6. Content Personalization To create a personal experience for end-users, start with your content! Offering personalized content , custom shopping suggestions, and other behavioral-based content will impress your end-users and keep them coming back. 2
  7. 7. Content Personalization Tailoring an end-user's experience based on previous interactions creates a lasting impression and emotional connection. For example, on Amazon.com you are greeted with a list of products that you may like, based on your past shopping habits. 2
  8. 8. Utilize Social Sharing Personalize your application by incorporating social networking. Offering social sharing and invite options lets users incorporate their social media profiles with your website experience. It’s also great, free publicity for your website.3
  9. 9. Utilize Social Sharing A study conducted by SociableLabs shows that 53% of users who clicked a link shared by a Facebook friend ended up becoming a customer. 3 53%
  10. 10. Optimize for Mobile Improve your end-user experience on mobile by including shorter form content or give the option for users to send offers via email. By optimizing for mobile, you're creating a page that will be pleasant for your target audience, making them more likely to convert on your site. 4
  11. 11. Optimize for Mobile Users get frustrated when they aren't presented with the information that they're after quickly and efficiently. When content is wrong for the device, the user will likely become a contribution to your bounce rate, rather than an engaged visitor. 4
  12. 12. Responsive Design Any eCommerce company that wants good business in the mobile age must insure that their application is mobile- friendly. 5
  13. 13. Responsive Design Considering the end user is not only about considering content and application presentation, but also responsive designs that are able to work with any manner of device. 5
  14. 14. Still need more proof that personalization works? Here are some stats: 87% of consumers agree that there is more to making purchase decisions than “identifying a need, exploring options, and purchasing.” 68% of consumers say that shopping today is less about brands or products themselves and more about what they are feeling and needing 73% of shoppers prefer to do business with brands that use personal information to make their shopping experiences more relevant. 87% 68% 73%
  15. 15. Learn how to identify ways you can increase conversion rates for eCommerce with a few simple application tweaks in our ebook: Want more optimization tips for your eCommerce app? Thanks for Reading! 5 Proven (& Often Ignored) Tactics That Increase Conversion Rates for eCommerce Download Now!
  16. 16. LoginRadius Resources: GIGYA WildShark

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